India Digital OOH Advertising Market Poised to Reach US$ 3.6 Billion 2023-2028, Driven by Impressive 14.3% CAGR: IMARC Group

How Big is the India Digital OOH Advertising Market?

The India digital OOH advertising market size reached US$ 1.7 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 3.6 Billion by 2028, exhibiting a growth rate (CAGR) of 14.3% during 2023-2028.

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What is digital OOH advertising?

Digital out-of-home (DOOH) advertising uses digital media platforms and technologies to deliver advertising messages in outdoor locations. It involves displaying dynamic and interactive content on digital billboards, outdoor signage, transit displays, and networked screens in public spaces. It consists of several active media comprising animations, videos, and interactive content produced with the help of programmatic technology.

Additionally, it is generally streamed at extremely crowded locations such as stadiums, malls, railway stations, retail shops, spas, airports, salons, hotels, cafes, movie theaters or multiplexes, and bus stops. Nowadays, digital ooh advertising is adopted in numerous industries across India, such as education, retail, banking, recreation, and transportation.

What are the growth prospects and trends in the India digital OOH advertising industry?

The market is primarily driven by the rising demand for digital OOH advertising in several sectors. In addition, rapid urbanization, the increasing demand for digital signage and displays in public spaces, and the expanding advertising sector are contributing to market growth. In line with this, the growing shift from traditional media to digital formats, including DOOH, is driven by the ability to target specific audiences, deliver engaging content, and measure campaign effectiveness, thus influencing market growth.

Moreover, several technological advancements, such as the advancement in digital display technologies, including light emitting diode (LED) screens, liquid crystal display (LCD) panels, and interactive touchscreens that provide better visual quality, interactivity, and flexibility to advertisers represent another major growth-inducing factor. Furthermore, the implementation of several initiatives and programs launched by the Indian government to promote the adoption of digital technologies across several sectors in India is creating a positive market outlook.

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What is included in market segmentation?

The report has segmented the market into the following categories:

Breakup by Format Type:

Digital Billboards
Video Advertising
Ambient Advertising
Others

Breakup by Application:

Outdoor
Indoor

Breakup by End User:

Retail
Recreation
Banking
Transportation
Education
Others

Breakup by Region:

North India
West and Central India
South India
East India

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Key Highlights of the Report:                                                           

Market Performance (2017-2022)
Market Outlook (2023-2028)
Market Trends
Market Drivers and Success Factors
Impact of COVID-19
Value Chain Analysis
Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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This release was published on openPR.