Weight Management Market is Powered by the Trend of Personalized Diet Plans

The value of the weight management market was nearly USD 157.5 billion in 2023, which will power at a rate of 9.7% by the end of this decade, to reach USD 300.4 billion by 2030.

This has a lot to do with the growing number of overweight people, growing count of bariatric surgeries, growing acceptance of online weight management and weight loss events, increasing income of the people in developing countries, elevating incidence of deskbound lifestyles, and growing number of count of steps taken by the government for spreading consciousness regarding an ideal BMI and weight management.

The weight management market is categorized into services, diet, and equipment, based on offering. Further, the diet category is divided into food, beverages, and nutraceuticals.

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Amongst these, beverages will lead the industry in the years to come. This is because of the growing overweight population, growing customer consciousness in developing economies about low-calorie drinks, and growing diabetic population.

The service category is will advance at a highest rate in the coming years. Based on service, the industry is further divided into fitness centers, slimming centers, consulting services, and online weight loss programs.

Online weight loss programs will grow the fastest, because of the growing incidence of obesity, increasing awareness with regards to health and fitness for decreasing the risk of ailments for example diabetes and heart ailments; increasing number of online weight loss events, and rising per capita income in emerging nations.

Personalized diet plans as per the physiologies of the patients is emerging as a major trend. Beverages with green tea, catechins, and antioxidants, support in improving the metabolism, therefore contributing to the decrease of weight.

Likewise, weight loss supplements have protein mixes, herbal powders, capsules, and tablets. Advice with regards to these kinds of such diet plans are available on blogging websites, online magazines, mobile apps, social media platforms, and also conventional clinics and nutritionist offices.

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North America will emerge as a market leader in the years to come. According to the 19th yearly report on the nation's obesity problem, which was issued by Trust for America's Health in 2022, in the region, obesity is emerging as one of the considerable loads on healthcare. 40% of the American adults are obese, and obesity rates are continually going up around the country and within numerous ethnicities and demographics.

Therefore, obesity has a considerable total health investment in the U.S., of about USD 173 billion on a yearly basis.

The increasing number of overweight populations all around the globe has a positive impact on the demand for weight management solutions, and this trend will continue in the years to come as well.

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