Global Video Encoders Market Share To worth USD 3.3 billion by 2027 | CAGR of 7.6%

The global video encoder market share is estimated to reach USD 3.3 billion by 2027 from USD 2.3 billion in 2022 with a CAGR of 7.6% from 2022 to 2027. The major factors driving the growth of the video encoder market share include ease of connecting analog cameras to networks, the use of cloud services to store a large amount of data, and the adoption of high-efficiency video coding (HEVC) standards for video encoding. Key players in the market focus on research and development (R&D) to enhance the functionalities of the video encoders offered. The growth of mobile-streaming videos and the optimization of network bandwidth for cable operators are also creating immense opportunities for the video encoder market The video encoders market share has been segmented based on number of channels, type, application, and region.

Major companies operating in the video encoders market share include Hikvision (China), VITEC (France), Harmonic (US), Motorola Solutions (US), and CISCO (US).

Browse 110 market data Tables and 50 Figures spread through 164 Pages and in-depth TOC on "Video Encoders Market share by Number of Channel (1-Channel, 2-Channel, 4-Channel, 8-Channel, 16-Channel, more than 16-Channel), Type (Standalone, Rack-mounted), Application (Broadcasting, Surveillance) and Geography - Global Forecast to 2027"

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DRIVERS: Use of cloud services to store increasing amounts of data

The increasing population density in urban areas and demand for high-quality processing in video applications are pushing broadcast and communication networks to the limits of their bandwidth and performance capacities. Adding more equipment to handle these video streams is economically challenging. As a result, operators, service providers, and content providers are looking to cloud services for data storage. The adoption of cloud services reduces business costs and makes applications accessible from any location. While interoperability and data security issues may harm data, the future of cloud services seems promising for IT giants such as IBM (US), Google (US), Microsoft (US), and Salesforce.com (US).

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RESTRAINT: Limited capability to deliver 4K streaming and broadcasting services

4K TVs have become a mainstream technology. However, the limited availability of 4K content in the broadcasting and streaming network makes it difficult to utilize the full potential of 4K TVs. 4K streaming is not possible even at a bandwidth of 12-15 Mbps unless there is a 40% efficiency in encoding in HEVC. Even though OTT providers, such as Netflix, Hulu, and Prime, have some 4K content offerings, strong internet connections, high bandwidth, and high-efficiency video coding are required to stream such content. This requirement is difficult to meet with currently available internet connections, which has restricted the use of 4K, although Ultra HD (UHD) content can be compressed by reducing the frame rate or sacrificing the quality, in theory. Thus, streaming and broadcasting of 4K content are limited due to the low adoption of high-efficiency encoders, such as H.266 and AV1.

OPPORTUNITIES: Growth in number of mobile-streaming videos

There has been an increase in digitization and video content delivery network (CDN) among diverse businesses. This development has increased the use of mobile devices for streaming videos on a real-time basis. Mobile video streaming apps, such as Facebook and YouTube, help users watch, share, and store video from anywhere. The mobile network is growing rapidly to transfer video content, voice, and data applications. Mobile operators are compelled to increase the bandwidth capacity to accommodate the ever-increasing demand for data. Factors such as the use of high-speed 4G networks, the availability of HD screens, and the increasing reliance on smartphones are all increasing video generation and the traffic on communication channels. According to the Cisco Visual Networking Index (VNI), consumer internet video traffic will hold ~70% of the overall consumer internet traffic. A considerable amount of internet bandwidth is also consumed because of online education, social media platforms, and entertainment videos. To satisfy the demand for video services, mobile operators are extending video offerings to include both on-portal videos (e.g., mobile TV live cameras and IPTV) and videos from OTT (YouTube and Netflix). Operators are also making efforts to efficiently monetize mobile video services by cutting costs and improving customer satisfaction.

CHALLENGES: Capital expenditures due to transition of technology

The latest video compression technology, HEVC or H.265, provides more efficiency than previous standards such as MPEG-4 and MPEG-2. Although changing video codecs provide uncertainty in patent licensing terms, bandwidth advantages, and implementation costs are creating challenges for the market. The increasing cost might affect the overall profitability of end users. Broadcasters might face problems while switching from one video codec to another. For instance, while changing from MPEG-2 to MPEG-4, they must change or upgrade equipment to support MPEG-4 at a significant cost.

Hikvision is one of the world's leading suppliers of video surveillance products and solutions. The company has a state-of-the-art manufacturing facility for innovative CCTV and video surveillance products across 20 locations worldwide. Hikvision is a leading supplier of video surveillance products and innovative business products. It provides excellent video products, professional industry solutions, and content services worldwide. The company operates in two major business segments-Innovative Business and Video Surveillance, which cater to markets such as public security, transportation, judicial systems, education, healthcare, financial institutions, energy, and intelligent buildings. Consequently, it provides professional and customized products and Intelligent Visual Management (IVM) solutions to meet diverse market requirements. The company supplies its video encoder products through its video surveillance business segment. The company has extended its product portfolio based on intelligent video technology across the smart home, industrial automation, and automotive electronics industries to explore the modes for sustainable long-term development.

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Video Encoders Market share in North America Expected to Hold Largest Market Share Throughout Forecast Period

The market in RoW is expected to grow at the highest CAGR during the forecast period. The adoption of security cameras is increasing to enhance safety in these regions. Globalization has increased the demand for high-quality security services but with limited investments. Thus, using video encoders for the existing analog systems is proving economical and creating several growth opportunities for the video encoder market in RoW. However, in 2022, North America is estimated to be the largest market for video encoders. Major drivers for the video encoder market in this region are collaborations between the government and network arenas, institutional partnerships between video encoder manufacturers and research collaborations, and large-scale investments in cloud-based services. The large economy, strong high-tech and media sector, strong connectivity, and highly educated population are some of the other factors driving the video encoder market in North America.

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