Natural Vitamin E Product Market in the US to Reach US$ 956.3 Million by 2032

The global natural vitamin E product market size is expected to be valued at US$ 758.1 Million in 2022 and US$ 956.3 Million in 2032. Rising awareness about personal health and wellness is encouraging consumers to include vitamins and minerals in their daily diet, which would push sales of natural vitamin E products.

According to FMI, the market for natural vitamin E products worldwide is anticipated to develop steadily from 2022 to 2032 at a CAGR of 10.8%. It is projected that the rising demand for dietary supplements containing natural vitamin E will be favourable for the global industry.

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Vitamin E is the name for a class of potent antioxidants that help shield your cells from oxidative damage. A sufficient amount of vitamin E is absolutely necessary for the body to function properly, and low vitamin E levels can cause illnesses including infections, vision problems, or exhaustion and weakness in the muscles. It is well known that vitamin E is a crucial component of a balanced diet that is rich in nutrients.

Natural Vitamin E Product Market - Novel Developments

To maintain business growth, major players in the market for natural vitamin E products are focusing on product innovations and development. Additionally, businesses in the natural vitamin E product market are focusing on the idea of value proposition, in which they outline why a customer should select their products over competing alternatives.

Designs for Health (DFH), a major leader in the market for natural vitamin E products, officially announced the debut of a unique product line called "Annatto-ETM" in 2018. The unique and all-natural vitamin E tocotrienols found in this new line of DFH products are specifically extracted from the South American plant known as "Bixa Orellana" or "Achiote." This new medication line, launched by DFH, is supported by substantial clinical research and is offered in 3 dosages: 75mg, 150mg, and 300mg.

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In 2019, Koninklijke DSM N.V. - a leading player in the natural vitamin E product market - said that it intends to establish a joint venture with Nenter & Co., Inc, a company focused on biomedicine solutions. This joint venture is aimed at enabling DSM to have a regional partner in the business having strong connections with local aspects, which, in turn, will help the company with a vitamin E production ramp-up.

Natural Vitamin E Product Market - Dynamics

Natural Vitamin E Product Market - Pervasive Trend of Preventive Care & Healthy Nutrition to Boost Growth

Sensing the close relation of diet with health & well-being, consumers are inarguably relying on nutritive products to meet their nutritional demands. With vitamin E being one of the most beneficial type of vitamin, the global demand for natural vitamin E product is witnessing growth at an exponential rate.

Benefits of vitamin E in terms of balancing cholesterol, reducing cancer risks, strengthening & repairing muscles, and others are being increasingly recognized by consumers worldwide. This, in turn, is foreseen to create optimistic grounds for natural vitamin E product market over the forecast period. Pervasive trend of preventive care & healthy nutrition and rising consumer inclination toward effective vitamin supplements is also driving the demand for natural vitamin E product.

Natural Vitamin E Product Market - Surging Demand from Cosmetics & Skin Care Applications to Boost Growth

Natural vitamin E products find extensive applications across multiple applications, including pharmaceuticals, animal feed, functional food & beverages, and cosmetics. Scope of adoption of natural vitamin E product in cosmetics is increasing at a fast-paced rate, owing to a plethora of skin benefits offered by vitamin E.

The demand for natural vitamin E product from the skincare and cosmetic applications is picking pace, as vitamin E is gaining significant popularity as a viable ingredient for skin care products. Consumers are increasingly spending on anti-aging creams, face masks, and many other skin care products infused with vitamin E, as it helps in skin rejuvenation and reduces appearance of stretch marks. This, in turn, is highly likely to offer revenue-generating opportunities for the companies operating in natural vitamin E product market.

Natural Vitamin E Product Market - Rising Prominence of Synthetic Vitamin E Products to Challenge Growth

Increasing prominence of synthetic vitamin E products with similar level of reliability is foreseen to challenge growth of the natural vitamin E product market. Availability of high-quality synthetic vitamin E products with superior dispersability and flowability is getting hold of consumer attention, thereby holding back growth of natural vitamin E product market. In addition, higher extraction costs associated with natural vitamins translate into high production costs, thereby creating significant challenges for companies operating in natural vitamin E product market.

-Natural Vitamin E Product Market - Segmentation

-By product type, the natural vitamin E product market has been segmented into-
Tocopherols
Tocotrienols

-By application, the natural vitamin E product market has been segmented into-
Functional Food & Beverages
Pharmaceuticals
Cosmetics
Animal Feed
Dietary Supplements

-By source, the natural vitamin E product market has been segmented into-
Soybean oil
Sunflower oil
Rapeseed oil
Others

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This release was published on openPR.