Digital OOH Advertising Market Size to reach US$ 35.7 Billion by 2028, Exhibiting a Growth Rate (CAGR) of 12.31%

IMARC Group, a leading market research company, has recently released a report titled "𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐎𝐎𝐇 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐌𝐚𝐫𝐤𝐞𝐭: 𝐆𝐥𝐨𝐛𝐚𝐥 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐓𝐫𝐞𝐧𝐝𝐬, 𝐒𝐡𝐚𝐫𝐞, 𝐒𝐢𝐳𝐞, 𝐆𝐫𝐨𝐰𝐭𝐡, 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 𝐚𝐧𝐝 𝐅𝐨𝐫𝐞𝐜𝐚𝐬𝐭 𝟐𝟎𝟐𝟑-𝟐𝟎𝟐𝟖." The study provides a detailed analysis of the industry, including the global digital OOH advertising market size, share, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

Report Highlights

How Big is the Digital OOH Advertising Market?

Global digital-out-of-home advertising market size reached US$ 16.9 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 35.7 Billion by 2028, exhibiting a growth rate (CAGR) of 12.31% during 2023-2028.

𝐑𝐞𝐪𝐮𝐞𝐬𝐭 𝐅𝐨𝐫 𝐚 𝐅𝐫𝐞𝐞 𝐏𝐃𝐅 𝐒𝐚𝐦𝐩𝐥𝐞 𝐑𝐞𝐩𝐨𝐫𝐭: https://www.imarcgroup.com/digital-ooh-market/requestsample

What is Digital OOH Advertising?

Digital out-of-home (DOOH) advertising refers to the use of digital displays and screens to deliver advertising content in public spaces. It involves the deployment of digital signage networks in various locations such as shopping malls, airports, train stations, bus stops, sports stadiums, and city streets. Unlike traditional out-of-home (OOH) advertising, which typically relies on static billboards and posters, DOOH utilizes dynamic digital displays that can show a variety of content, including images, videos, animations, and interactive elements. DOOH advertising leverages digital technology to provide more engaging and interactive experiences for viewers. The digital displays can be connected to the internet, allowing for real-time updates, content scheduling, and targeted messaging based on factors like time of day, location, and audience demographics. Advertisers can deliver personalized and relevant ads to specific target audiences, enhancing the effectiveness of their campaigns.

What are the Growth Prospects and Trends in the Digital OOH Advertising Industry?

The increasing digitalization represents one of the significant factors driving the growth of the global digital OOH advertising market. This, coupled with the rising digital transformation across various industries leading to the adoption of digital advertising platforms, including DOOH is acting as a major growth-inducing factor. Moreover, the increasing shift of advertisers from traditional static billboards to dynamic digital displays to engage and target a wider audience is contributing to the growth of the market. The market is also driven by significant technological advancements, such as high-resolution displays, interactive touchscreens, augmented reality (AR), and facial recognition, which are enhancing the capabilities of DOOH advertising. These technologies allow for more personalized and immersive ad experiences, leading to increased effectiveness which is driving the growth of the market. In line with this, DOOH providing better targeting and measurement capabilities as compared to traditional advertising is boosting the growth of the market.

Advertisers delivering more relevant and targeted ads based on demographics, location, and time of day with the integration of data analytics and real-time audience measurement tools is further fueling the growth of the market. In addition to this, the expansion of digital infrastructure, such as high-speed internet connectivity and the deployment of 5G networks is facilitating the growth of the market. This infrastructure enables seamless content delivery and real-time updates across multiple digital displays which is boosting the market growth. Apart from this, the increasing use of DOOH in delivering dynamic and contextual content by advertisers is driving the demand for DOOH. This flexibility enables them to deliver more engaging and relevant ads, adjusting the content based on weather, location, and audience behavior, which is driving the growth of the market. Other factors, such as the widespread adoption of digital signage networks in various public spaces, including shopping malls, airports, stadiums, and transportation hubs, shift in advertising budgets, and the increasing integration of DOOH with programmatic advertising technologies, are creating a positive outlook for the market across the globe.

𝐁𝐮𝐲 𝐓𝐡𝐢𝐬 𝐑𝐞𝐩𝐨𝐫𝐭 𝐍𝐨𝐰: https://www.imarcgroup.com/checkout?id=1312&method=1

Note: In this report you will get detailed analysis of the market, growth analysis graphs, historical period analysis, forecast period analysis, major market segmentation, top leading key players of the market, table of content, list of figures, and list of tables.

Who are the Key Players Operating in the Digital OOH Advertising Market?

The report has also analysed the competitive landscape of the market with some of the key players.

• APG|SGA
• Clear Channel Outdoor Holdings Inc.
• Global Media
• JCDecaux
• Lamar Advertising Company
• oOh!media Limited
• Outfront Media Inc.
• Stroer

What is Included in Market Segmentation?

The report has categorized the market based on format type, application, end-user and region.

Market Breakup by Format Type:
• Digital Billboards
• Video Advertising
• Ambient Advertising
• Others

Based on Application:
• Outdoor
• Indoor

Analyzed by End-User:
• Retail
• Recreation
• Banking
• Transportation
• Education
• Others

Regional Analysis:
• North America (United States, Canada)
• Europe (Germany, France, United Kingdom, Italy, Spain, Others)
• Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, South Africa, Others)

𝐒𝐩𝐞𝐚𝐤 𝐭𝐨 𝐀𝐧𝐚𝐥𝐲𝐬𝐭: https://www.imarcgroup.com/request?type=report&id=1312&flag=C

Key Highlights of the Report:

• Market Performance (2017-2022)
• Market Outlook (2023-2028)
• Market Trends
• Market Drivers and Success Factors
• Impact of COVID-19
• Value Chain Analysis
• Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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This release was published on openPR.