Pay TV Market To Reach US$ 199.7 Billion by 2028 | IMARC Group

IMARC Group, a leading market research company, has recently releases report titled "Pay TV Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028" The study provides a detailed analysis of the industry, including the global pay TV market size, share, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

Report Highlights

How big is the pay TV market?

The global pay TV market size reached US$ 185.9 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 199.7 Billion by 2028, exhibiting a growth rate (CAGR) of 1.4% during 2023-2028.

What is pay TV?

Pay TV refers to a television service where viewers subscribe and pay for access to numerous content. It can be accessed via cable or satellite TV, with subscribers receiving a dedicated coaxial cable or satellite dish network set-top box. It also offers non-commercial television programming and higher-quality content in terms of resolution and sound compared to free-to-air television. In addition, it provides numerous advantages, such as incorporating billing, payment, customer management, and ordering functionalities into a single stack for comprehensive end-to-end solutions. Moreover, it offers scalability, cost-effectiveness, and transparent operation and provides several pieces of content, including movies, documentaries, live sports, TV series, and exclusive programming. Furthermore, it offers additional features such as interactive services, on-demand programming, and recording and pausing live TV. As a result, Pay Tv is widely adopted in commercial and residential industries across the globe.

Request for a sample copy of this report: https://www.imarcgroup.com/pay-tv-market/requestsample

What are the growth prospects and trends in the pay TV industry?

The market is primarily driven by the escalating demand for Internet protocol television (IPTV). Additionally, the increasing number of subscribers and the rising demand for high-quality content with high picture resolution from several providers on a single platform at cost-effective rates are contributing to the market growth. In line with this, the growing popularity of on-demand services and numerous advantages offered by pay-tv service providers include various value-added services, including minimized subscription costs, internet connectivity, customizable channel subscriptions, and bundled packages according to the individual requirements and demands that generate profit opportunities to service providers thus influencing the market growth. Moreover, the advancements in technology allow pay-TV providers to offer faster internet speeds, improved content, and advanced features such as on-demand programming and interactive services, representing another major growth-inducing factor. Besides this, the widespread adoption of integrated broadband broadcasting (IBB) systems to expand their service offerings and facilitate better market penetration with the combination of broadband and broadcast technology is accelerating the product adoption rate. Along with this, the merger of the smart tv alliance and hybrid broadcast broadband tv (HbbTV) allows customers to view more tv applications with enjoying better interactive experiences by accessing entertainment through their set-top boxes and smart TVs, propelling the market growth.

Apart from this, the pay-tv market is growing at different rates in numerous regions, with North America being the largest market due to continuous technological advancements, the wide availability of exclusive content, and the increasing popularity of sports programming across the region. Moreover, the industry is expected to face competition in the upcoming years as numerous key players are implementing competitive strategies to sustain their presence in the market. For instance, DIRECTV introduced a mobile application for iOS, and Android phones, that enables sports fans in a geographic region to interact and engage with one another, meet at pre-decided locations, and experience live tournaments together. Furthermore, the availability of high-definition (HD) and ultra-high definition (UHD) content through satellite networks, the integration of data analytics to understand public preferences, and the shift towards cloud-based technology are creating a positive market outlook.

What is included in market segmentation?

The report has segmented the market into the following categories:

Type Insights:

Postpaid
Prepaid

Technology type Insights:

Cable TV
DTT and Satellite TV
Internet Protocol Television (IPTV)

Application Insights:

Commercial
Residential
Others

Breakup by Region:

North America (U.S. & Canada)

Europe (Germany, United Kingdom, France, Italy, Spain, Russia, and Others)

Asia Pacific (China, India, Japan, South Korea, Indonesia, Australia, and Others)

Latin America (Brazil, Mexico)

Middle East & Africa

Who are the key players operating in the industry?

The report covers the major market players including:

Bharti Airtel Limited
DIRECTV (AT&T Communications)
Dish Network Corporation
DishTV India
Fetch TV Pty Limited (Astro All Asia Networks)
Foxtel (News Corp. Australia)
Rostelecom PJSC
Tata Sky Limited
Tricolor TV

Ask Analyst for Customization and Browse full report with TOC & List of Figure: https://www.imarcgroup.com/request?type=report&id=2590&flag=C

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

Contact US

IMARC Group

134 N 4th St. Brooklyn, NY 11249, USA

USA: +1-631-791-1145 | Asia: +91-120-433-0800

Email: sales@imarcgroup.com

Follow us on Twitter: @imarcglobal

LinkedIn: https://www.linkedin.com/company/imarc-group/mycompany/

About Us

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC Group's information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company's expertise.

This release was published on openPR.