Press release
Pay TV Market To Reach US$ 199.7 Billion by 2028 | IMARC Group
IMARC Group, a leading market research company, has recently releases report titled "Pay TV Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028" The study provides a detailed analysis of the industry, including the global pay TV market size, share, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.Report Highlights
How big is the pay TV market?
The global pay TV market size reached US$ 185.9 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 199.7 Billion by 2028, exhibiting a growth rate (CAGR) of 1.4% during 2023-2028.
What is pay TV?
Pay TV refers to a television service where viewers subscribe and pay for access to numerous content. It can be accessed via cable or satellite TV, with subscribers receiving a dedicated coaxial cable or satellite dish network set-top box. It also offers non-commercial television programming and higher-quality content in terms of resolution and sound compared to free-to-air television. In addition, it provides numerous advantages, such as incorporating billing, payment, customer management, and ordering functionalities into a single stack for comprehensive end-to-end solutions. Moreover, it offers scalability, cost-effectiveness, and transparent operation and provides several pieces of content, including movies, documentaries, live sports, TV series, and exclusive programming. Furthermore, it offers additional features such as interactive services, on-demand programming, and recording and pausing live TV. As a result, Pay Tv is widely adopted in commercial and residential industries across the globe.
Request for a sample copy of this report: https://www.imarcgroup.com/pay-tv-market/requestsample
What are the growth prospects and trends in the pay TV industry?
The market is primarily driven by the escalating demand for Internet protocol television (IPTV). Additionally, the increasing number of subscribers and the rising demand for high-quality content with high picture resolution from several providers on a single platform at cost-effective rates are contributing to the market growth. In line with this, the growing popularity of on-demand services and numerous advantages offered by pay-tv service providers include various value-added services, including minimized subscription costs, internet connectivity, customizable channel subscriptions, and bundled packages according to the individual requirements and demands that generate profit opportunities to service providers thus influencing the market growth. Moreover, the advancements in technology allow pay-TV providers to offer faster internet speeds, improved content, and advanced features such as on-demand programming and interactive services, representing another major growth-inducing factor. Besides this, the widespread adoption of integrated broadband broadcasting (IBB) systems to expand their service offerings and facilitate better market penetration with the combination of broadband and broadcast technology is accelerating the product adoption rate. Along with this, the merger of the smart tv alliance and hybrid broadcast broadband tv (HbbTV) allows customers to view more tv applications with enjoying better interactive experiences by accessing entertainment through their set-top boxes and smart TVs, propelling the market growth.
Apart from this, the pay-tv market is growing at different rates in numerous regions, with North America being the largest market due to continuous technological advancements, the wide availability of exclusive content, and the increasing popularity of sports programming across the region. Moreover, the industry is expected to face competition in the upcoming years as numerous key players are implementing competitive strategies to sustain their presence in the market. For instance, DIRECTV introduced a mobile application for iOS, and Android phones, that enables sports fans in a geographic region to interact and engage with one another, meet at pre-decided locations, and experience live tournaments together. Furthermore, the availability of high-definition (HD) and ultra-high definition (UHD) content through satellite networks, the integration of data analytics to understand public preferences, and the shift towards cloud-based technology are creating a positive market outlook.
What is included in market segmentation?
The report has segmented the market into the following categories:
Type Insights:
Postpaid
Prepaid
Technology type Insights:
Cable TV
DTT and Satellite TV
Internet Protocol Television (IPTV)
Application Insights:
Commercial
Residential
Others
Breakup by Region:
North America (U.S. & Canada)
Europe (Germany, United Kingdom, France, Italy, Spain, Russia, and Others)
Asia Pacific (China, India, Japan, South Korea, Indonesia, Australia, and Others)
Latin America (Brazil, Mexico)
Middle East & Africa
Who are the key players operating in the industry?
The report covers the major market players including:
Bharti Airtel Limited
DIRECTV (AT&T Communications)
Dish Network Corporation
DishTV India
Fetch TV Pty Limited (Astro All Asia Networks)
Foxtel (News Corp. Australia)
Rostelecom PJSC
Tata Sky Limited
Tricolor TV
Ask Analyst for Customization and Browse full report with TOC & List of Figure: https://www.imarcgroup.com/request?type=report&id=2590&flag=C
If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.
Contact US
IMARC Group
134 N 4th St. Brooklyn, NY 11249, USA
USA: +1-631-791-1145 | Asia: +91-120-433-0800
Email: sales@imarcgroup.com
Follow us on Twitter: @imarcglobal
LinkedIn: https://www.linkedin.com/company/imarc-group/mycompany/
About Us
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC Group's information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company's expertise.
This release was published on openPR.
Permanent link to this press release:
Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Pay TV Market To Reach US$ 199.7 Billion by 2028 | IMARC Group here
News-ID: 3176343 • Views: …
More Releases from IMARC Group

Electric Bus Manufacturing Plant Setup Cost 2025: Feasibility and Profitability …
Setting up an electric bus manufacturing facility necessitates a detailed market analysis alongside granular insights into various operational aspects, including unit processes, raw material procurement, utility provisions, infrastructure setup, machinery and technology specifications, workforce planning, logistics, and financial considerations.
IMARC Group's report titled "Electric Bus Manufacturing Plant Project Report 2025: Industry Trends, Plant Setup, Machinery, Raw Materials, Investment Opportunities, Cost and Revenue" offers a comprehensive guide for establishing an electric bus…

Global School Furniture Market Thrives Amid Rising Demand for Modern and Ergonom …
School Furniture Market Overview
The global school furniture market is steadily expanding, driven by the establishment of new educational institutions, the growing need for ergonomic and student-focused designs, and the increasing use of online platforms for procuring educational equipment. In 2024, the market stood at USD 5.2 billion and is expected to reach USD 8.6 billion by 2033, registering a compound annual growth rate (CAGR) of 5.47% from 2025 to 2033.
Additionally,…

Global Game-Based Learning Market Surges as EdTech Innovation Transforms Educati …
Game-Based Learning Market Overview
The global game-based learning market is experiencing remarkable growth, driven by the rising demand for interactive, engaging, and immersive educational experiences. In 2024, the market reached a valuation of USD 21.3 billion and is projected to hit USD 80.0 billion by 2033, expanding at a CAGR of 15.05%. Factors such as increasing smartphone penetration, a shift toward personalized learning, and the integration of immersive technologies across schools,…

Rock Wool Insulation Manufacturing Plant Setup Cost 2025: Layout and Raw Materia …
Setting up a Rock wool insulation manufacturing facility necessitates a detailed market analysis alongside granular insights into various operational aspects, including unit processes, raw material procurement, utility provisions, infrastructure setup, machinery and technology specifications, workforce planning, logistics, and financial considerations.
IMARC Group's report titled "Rock Wool Insulation Manufacturing Plant Project Report 2025: Industry Trends, Plant Setup, Machinery, Raw Materials, Investment Opportunities, Cost and Revenue" offers a comprehensive guide for establishing a…
More Releases for Pay
Proximity Payment Market is Going to Boom | Major Giants Apple Pay, Google Pay, …
HTF MI just released the Global Proximity Payment Market Study, a comprehensive analysis of the market that spans more than 143+ pages and describes the product and industry scope as well as the market prognosis and status for 2025-2032. The marketization process is being accelerated by the market study's segmentation by important regions. The market is currently expanding its reach.
𝐌𝐚𝐣𝐨𝐫 Giants in Proximity Payment Market are:
Apple Pay, Google Pay, Samsung…
Mobile Wallet (NFC, Digital Wallet) Market to Witness Stunning Growth | Apple Pa …
HTF MI recently introduced Global Mobile Wallet (NFC, Digital Wallet) Market study with 143+ pages in-depth overview, describing about the Product / Industry Scope and elaborates market outlook and status (2024-2032). The market Study is segmented by key regions which is accelerating the marketization. At present, the market is developing its presence. Some key players from the complete study are Apple Pay, Google Pay, Samsung Pay, PayPal, Alipay, WeChat Pay,…
Unified Payments Interface (UPI) Market Is Booming Worldwide | Google Pay, Amazo …
The latest study released on the Global Unified Payments Interface (UPI) Market by AMA Research evaluates market size, trend, and forecast to 2028. The Unified Payments Interface (UPI) market study covers significant research data and proofs to be a handy resource document for managers, analysts, industry experts and other key people to have ready-to-access and self-analyzed study to help understand market trends, growth drivers, opportunities and upcoming challenges and about…
Unified Payments Interface (UPI) Market May See a Big Move | Major Giants Samsun …
The latest study released on the Global Unified Payments Interface (UPI) Market by AMA Research evaluates market size, trend, and forecast to 2027. The Unified Payments Interface (UPI) market study covers significant research data and proofs to be a handy resource document for managers, analysts, industry experts and other key people to have ready-to-access and self-analyzed study to help understand market trends, growth drivers, opportunities and upcoming challenges and about…
Samsung Pay Market is Booming Worldwide with Samsung Pay, Apple Pay, Google Pay
HTF Market Intelligence released a new research report of 23 pages on title 'Samsung Pay - Competitor Profile' with detailed analysis, forecast and strategies. The study covers key regions that includes North America, LATAM, United States, GCC, Southeast Asia, Europe, APAC, United Kingdom, India or China etc and important players such as Samsung Pay, Apple Pay, Google Pay, Alipay, Tenpay, Samsung Electronics, Visa, Mastercard.
Request a sample report @ https://www.htfmarketreport.com/sample-report/3587660-samsung-pay-competitor-profile
Summary
Samsung…
Mobile Payment Market may see a big Move: Apple Pay, Samsung Pay, Amazon Pay
A new business intelligence report released by HTF MI with title "Global Mobile Payment Market Report 2020" is designed covering micro level of analysis by manufacturers and key business segments. The Global Mobile Payment Market survey analysis offers energetic visions to conclude and study market size, market hopes, and competitive surroundings. The research is derived through primary and secondary statistics sources and it comprises both qualitative and quantitative detailing. Some…