Programmatic Display Advertising Market to reach USD 1277.14 Bn by 2029, emerging at a CAGR of 14.3 percent and forecast 2023-2029

Programmatic Display Advertising Market Report Scope and Research Methodology :

The Programmatic Display Advertising Market report employs a rigorous research methodology to provide accurate estimates and actionable insights. Through a bottom-up approach, market size estimation is derived. The report identifies key players through secondary research and assesses their market revenues using primary and secondary research. Primary research includes interviews with industry experts, opinion leaders, and professionals, while secondary research delves into annual and financial reports of prominent manufacturers. Notable players in the global Programmatic Display Advertising market include AppNexus Inc., AOL Inc., Yahoo! Inc., DataXu Inc., and Google Inc.

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Programmatic Display Advertising Market Dynamics:

The Programmatic Display Advertising Market is being fueled by the increasing demand for programmatic ads, despite challenges posed by the transition away from third-party identifiers. Marketers are intensifying their spending on programmatic display advertising, supported by the rising adoption of native advertising by publishers. This format is less susceptible to ad blockers, contributing to its popularity. The emergence of retail media networks as a new frontier for digital advertising is expected to further drive market growth, with major online marketplaces, supermarkets, and delivery companies entering this space.

Programmatic Display Advertising Market Regional Insights:

North America is expected to dominate the Programmatic Display Advertising Market due to factors such as the surge in e-commerce, widespread adoption of marketing software solutions, and the proliferation of 5G networks. The region's market growth is also propelled by the increasing use of connected television (CTV) and digital-out-of-home (DooH) advertising. However, the implementation of consumer privacy regulations, such as the California Consumer Privacy Act, poses challenges by limiting access to third-party data, reshaping the advertising landscape.

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Programmatic Display Advertising Market Segmentation:

by Format
1.Display ads
2. Video Ads
3. Native ads
4. Social Ads
5. Others

by Organization Size
1. Small and medium enterprises (SME)
2. Large enterprises

by Platform
1. Demand-Side Platforms (DSPs)
2. Supply-Side Platforms (SSPs)
3. Data Management Platforms (DMPs)
4. Ad Exchanges
5. Ad servers
6. Ad networks

by Display
1. Mobile devices
2. Tablets & Laptops
3. Desktops
4. Connected television (CTV)
5. Digital-out-of-home (DooH)
6. Others



Programmatic Display Advertising Market Key Players:

1. AppNexus Inc.
2. AOL Inc.
3. Yahoo! Inc.
4. DataXu Inc.
5. Google Inc.
6. Adobe Systems Incorporated
7. Rubicon Project Inc.
8. Rocket Fuel Inc.
9. MediaMath Inc.
10. IPONWEB Holding Limited
11. Between Digital
12. Fluct
13. Adform
14. Beeswax
15. Turn Inc.
16. Connexity Inc.
17. Centro Inc.
18. RadiumOne Inc.

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Table of content for the Programmatic Display Advertising Market includes:



Global Programmatic Display Advertising Market : Research Methodology


Global Programmatic Display Advertising Market : Executive Summary
Market Overview and Definitions
Introduction to the Global Market
Summary
Key Findings
Recommendations for Investors
Recommendations for Market Leaders
Recommendations for New Market Entry
Global Programmatic Display Advertising Market : Competitive Analysis


MMR Competition Matrix
Market Structure by region
Competitive Benchmarking of Key Players
Consolidation in the Market
M&A by region
Key Developments by Companies
Market Drivers
Market Restraints
Market Opportunities
Market Challenges
Market Dynamics
PORTERS Five Forces Analysis
PESTLE
Regulatory Landscape by region
North America
Europe
Asia Pacific
Middle East and Africa
South America
COVID-19 Impact


Company Profile: Key players
Company Overview
Financial Overview
Global Presence
Capacity Portfolio
Business Strategy
Recent Developments


Key Offerings:

Past Market Size and Competitive Landscape
Past Pricing and price curve by region
Market Size, Share, Size and Forecast by different segment | 2023-2029
Market Dynamics - Growth Drivers, Restraints, Opportunities, and Key Trends by region
Market Segmentation - A detailed analysis by growth and trend
Competitive Landscape - Profiles of selected key players by region from a strategic perspective
Competitive landscape - Market Leaders, Market Followers, Regional player
Competitive benchmarking of key players by region
PESTLE Analysis
PORTER's analysis
Value chain and supply chain analysis
Legal Aspects of business by region
Lucrative business opportunities with SWOT analysis
Recommendations

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