Yoga Clothing Market Focusing on Companies, Development, Trends, Challenges, Growth, Countries, Revenue & Forecast 2032

As per the report published by The Brainy Insights, the global yoga clothing market is expected to grow from USD 30 billion in 2022 to USD 53.72 billion by 2032, at a CAGR of 6% during the forecast period 2023-2032. North America emerged as the most prominent global yoga clothing market, with a 40% market revenue share in 2022. Given its numerous benefits, the growing popularity and adoption of yoga have increased the demand for yoga clothing in the regional market. The shift towards an active life, with yoga being a popular choice among consumers, drives the sales of yoga clothes. Significant brands are launching their yoga apparel to cater to the growing demand. The increasing number of fitness and yoga studios contributes positively to the regional market's growth. The extensive presence of retail and speciality stores improves accessibility for consumers. Furthermore, the influence of celebrities practising yoga drives the market's growth.

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Global Yoga Clothing Market Size by Product Type (Top Wear, Bottom Wear and Others), End-User (Men and Women), Distribution Channel (Offline and Online), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Leading companies in the industry include Adidas, Asics, Aurorae Yoga, LLC., Hugger Mugger, Lululemon Athletica, Manduka, Nike, Prana, Puma, and Under Armour, Inc., among others, are offering more significant opportunities and are continuously focused on new product developments and venture capital investments to obtain market share.

The product type segment is divided into top wear, bottom wear and others. The bottom wear segment dominated the market, with a share of around 57% in 2022. Bottom wear in yoga clothing includes pants, shorts, and skirts. Bottom wear in yoga clothing is demanded by both men and women, driving its sales, unlike top wear, predominantly driven by women. The end-user segment is divided into men and women. The women segment dominated the market, with a market share of around 77% in 2022. The greater variety of yoga clothing at the disposal of women also drives the segment's growth. The market players also focus their sales and marketing strategies and ad campaigns towards their female audience. The distribution channel segment is divided into offline and online. The offline segment dominated the market, with a market share of around 57% in 2022. The offline segment comprises supermarkets, hypermarkets, speciality stores, retail stores, and other store-based distribution channels. These stores allow the consumers to inspect the products physically, try them on and ask for assistance when in doubt, which is why they are preferred over online stores. They offer a wide variety of brands, and a broad range of pricing to fit each customer's budget, needs and requirements. They are verified, genuine retailers selling original products that offer consumers a sense of security. Prominent market players have an extensive network of stores worldwide, which drives the segment's growth.

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Around 300 million people globally practice yoga. The International Yoga Federation published this statistic. The growing number of yoga channels and pages on you-tube and social media, respectively, is bound to increase the number of people doing yoga at home. The rising awareness about multiple health benefits, both physical and mental, will increase the adoption of yoga. The allopathic medical community also recommends yoga for long-covid patients to improve their pulmonary health. International yoga day and its events, programs and initiatives are positively influencing the growing adoption of yoga. Therefore, the increasing number of people practising yoga will benefit the growth of the global yoga clothing market.

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