Press release
Mixed Reality Headsets Market is Driven by Growing Penetration of VR and AR Technologies and Technological Advancements | Atheer, Dell, GlassUP S.r.l, Google LLC
Mixed reality headsets are devices that allow users to experience both virtual and real environments simultaneously. These devices can be used for a variety of purposes, including gaming, education, and work. Mixed reality headsets typically include a head-mounted display, sensors, and controllers. A head-mounted display presents the user with a virtual environment, sensors track the user's movements, and controllers allow the user to interact with the environment.
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Market Trends and Drivers
Increasing penetration of VR and AR technologies in various applications such as automotive, gaming, healthcare, education, industrial, and retail is expected to drive the mixed reality headset market growth during the forecast period. These devices are rapidly being adopted by retailers, from apparel to home décor, to attract customers and increase brand loyalty. These devices allow retailers to immerse their customers in a personalized world. Recently, with the development of technology, augmented reality and virtual reality technologies that collect sight and sound are in the limelight. Additionally, the accessibility of numerous electronic products such as tablets and other smart devices interoperable with augmented reality and virtual reality technologies has greatly expanded the market prospects. In January 2022, Microsoft Corporation Inc. introduced the HoloLens 2 mixed reality headset in India. The headset's artificial intelligence, ToF depth sensor, and semantic understanding allow users to interact with holograms in a more realistic way.
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Global Mixed Reality Headsets Market Segmentation
By Technology
Augmented Reality
Virtual Reality
By Product
Head-mounted Display
Smart Glasses
By End-user
Entertainment
Healthcare
Aerospace & defense
Automotive
Retail
Industrial
Others
By Region
North America
The U.S.
Canada
Mexico
Europe
UK
Germany
France
Spain
Rest of Europe
Asia Pacific
China
India
Japan
South Korea
Rest of Asia-Pacific
Rest of World
Latin America
Middle East
Africa
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Key players in the global mixed-reality headset market
The major players in the mixed reality headset market are Apple Inc., Atheer, Inc., Dell, GlassUP Srl, Google LLC, The Hewlett-Packard Company, HTC Corporation, Lenovo, LG Electronics Inc. and Samsung. Above all.
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