easyhero | Launch of the "Rocktour Collection"

The label presented its first collection “Rocktour” on 2.August 2007. To guarantee exclusiveness for the customer, the production of each Collection item is limited globally to fivehundred.

The Fashion of easyhero stands for the new masculine elegance and was designed for sophisticated, progressive men. Easyhero’s Style is defined by revolutionary prints, individual and masculine cuts,high quality materials, vibrant colours and intricate detail. It is cityproof, independent of the season and is suitable for nightclub temperatures .Here the outfit enhances the wearer and not the other way round. The focal point of each new collection is a theme which is designed not only to be a source of inspiration but to integrate and develop the complete idea down to the last small detail. One train of thought carries on through the production of the Collection starting with the choice of subjects and colours continuing through to the final packing . Each new theme determines the special cuts,the artwork and includes the photo- and videocampaigns. An easyhero special feature is the Fashion video produced for each collection. It reveals the creation of a new unique line of fashion every time.

At the end of October 2007, easyhero customers have access to two new parts of easyhero.com
On the TV Channel all videos of Fashion, Music, Lifestyle and Heroes are available to all those interested through a specially developed Channel option. Apart from the fullscreen the TV section offers the option of adding or deleting subtitles.
In the music section all the easyhero songs are available. You can
either listen to them directly or download them as mp3 onto the computer. They can be ordered regularly as Podcast.

|easyherø GmbH

| Augustenstrasse 62 | 80333 München
| T +49.[0]89.2000 187 40 | F +49[0]89.2000 187 87
| contact@easyhero.net | www.easyhero.com

| Managing Directors | Matthias Gnilka | Huy Vu | Dung Vu
| HRB 168082 - München | DE254496012

In 2006 easyhero was founded by four Munich designers and already belongs to the leading Newcomer labels in men’s fashion.The label presented its first collection “Rocktour” on 2.August 2007. Every year, easyhero produces 4 collections of clothes and accessories worldwide. To guarantee exclusiveness for the customer, the production of each Collection item is limited globally to fivehundred.

This release was published on openPR.