Extended operative presence in the US with Muzafar Moshref - Softing Automotive

Softing Automotive is strategically extending its global sales team with Muzafar Moshref as Director Business Development for the North American market.

Muzafar Moshref joined Softing Automotive as the Director of Business Development for the North American market.
Muzafar graduated from Purdue University in 1998 and has been working in automotive industry throughout his professional career. Muzafar comes to Softing after a long and successful career at dSPACE, where he was managing multiple large accounts in both automotive and commercial vehicle markets.

“With the new regional representation we will give North American manufacturers and suppliers of automobiles, trucks and buses as well as mobile working machinery direct access to products and solutions from Softing Automotive.” says Dr. Peter Biermann, Managing Director of Softing Automotive.” Therefore we see our extend sales services as an important step in the further development of the US market with an experienced automotive business expert already well-established on the market”

Softing has been active in the US since 2001 with its own offices (Softing North America Inc) in Newburyport (MA) and Knoxville (TN, headquarter US). In extension to the industrial networks team the sales representation for the US Automotive sector is now being both consolidated and extended.

Mr. Muzafar Moshref
Director Business Development USA
automotive.usa@softing.com
+1 260 564 5600

Further information Softing Automotive USA

General company information on Softing:

Softing AG is a management holding company based in Haar near Munich, Germany. The company is divided into the two segments “Automotive Electronics” and “Industrial Automation”.

With its core areas of expertise, diagnostics, measuring and testing, the Automotive Electronics segment is all about key technologies in automotive electronics. Softing is a specialist for the entire lifecycle of ECUs and systems, from engineering through manufacturing to after-sales service. The portfolio comprises hardware and software products, customized solutions as well as consulting and engineering services on site.

Softing Automotive Electronics sets great store by standardization in all its engineering activities which is why the company is an active member of the important standardization committees in automotive electronics, such as ASAM and ISO.

Softing Automotive Electronics GmbH
Richard-Reitzner-Allee 6
85540 Haar
Germany

Stephan Obermueller / Head of Marketing Automotive

Tel. +49 (0)89-45656-420
Fax. +49 (0)89-45656-499
info.automotive@softing.com
www.softing.com

This release was published on openPR.