Instant Coffee Market Expected to Reach $23.11 billion by 2030: Players Jacobs Douwe Egberts, Kraft Foods Inc

The global instant coffee market is expected to grow from 13.44 billion in 2021 to USD 23.11 billion by 2030, at a CAGR of 6.21% during the forecast period 2022-2030. The increasing popularity of ready-to-drink products, coupled with an increase in the disposable income of consumers, will drive the instant coffee market. The convenience and wide variety of flavors provided by instant coffee are driving the instant coffee market; the rising awareness about the health benefits of coffee will also aid in the market's growth. Introducing new coffee flavors in different sizes customized to the local taste of the region/country will also provide an impetus to the market's growth. The growing presence of cafés will also propel the development of the market. In addition to the rise of café chains, instant coffee in various desserts and other beverages will also increase its demand in the market.

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The spray-dried segment dominated the market with a market value of around 7.52 billion in 2021.

The type segment is divided into spray-dried and freeze-dried. The spray-dried segment dominated the market with a market value of around 7.52 billion in 2021. Spray-dried coffee is cheaper than free-dried coffee. It is highly popular among coffee producers as it is a simple and easy procedure to process coffee.

The pouch segment is expected to grow at the fastest CAGR of 8.29% over the forecast period.

The packaging type segment is divided into a sachet, pouch, jar, and others. Over the forecast period, the pouch segment is expected to grow at the fastest CAGR of 8.29%. Pouches are lightweight, flexible, and recyclable. They are available in multiple quantities in varied packaging styles. They are easy to store and carry.

The supermarkets/hypermarkets segment dominated the market, accounting for around 7.39 billion of global revenue in 2021.

The distribution channel segment is divided into supermarkets/hypermarkets, online, business-to-business, convenience stores, and others. The supermarkets/hypermarkets segment dominated the market, accounting for around 7.39 billion of global revenue.

Regional Segmentation Analysis:

The market is analyzed based on five regions: North America, Europe, Asia Pacific, South America, and Middle East, and Africa. During the forecast period, Asia Pacific is expected to grow the fastest. The instant coffee market in the Asia Pacific has been expanding rapidly. China, Japan, and Vietnam dominate instant coffee in the Asia Pacific. The rising demand for ready-to-drink products, given the busy lifestyle of the population, is driving the market in this region. Spray-dried instant coffee is the most popular product in the region; however, higher quality freeze-dried premium coffee is also witnessing a rise in demand. The increasing expansion of supermarket/hypermarket chains like reliance, big bazaar, and D-mart is a positive development for the instant coffee market as the maximum sales happen through these distribution channels. The products are affordable, accessible, easy to make, and available in numerous flavors, which will facilitate the market's growth. The low caffeine content and high presence of antioxidants will expand the market by attracting health-conscious consumers.

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Competitive Analysis:

The major players in the market include Jacobs Douwe Egberts, Kraft Foods Inc., Matthew Algie & Company Ltd., Nestle SA, Starbucks Corporation, Strauss Group Ltd., Tata Consumer Products Ltd., Tchibo Coffee International Ltd., Trung Nguyen, and Unilever PLC among others.

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