Press release
Ad Fraud Detection Tools Market to grow at a CAGR of 13.6% by 2031 | Adjust GmbH, Branch Metrics, Inc., FraudScore, Interceptd
Global Ad Fraud Detection Tools Market report from Global Insight Services is the single authoritative source of intelligence on Ad Fraud Detection Tools Market. The report will provide you with analysis of impact of latest market disruptions such as Russia-Ukraine war and Covid-19 on the market. Report provides qualitative analysis of the market using various frameworks such as Porters' and PESTLE analysis. Report includes in-depth segmentation and market size data by categories, product types, applications, and geographies. Report also includes comprehensive analysis of key issues, trends and drivers, restraints and challenges, competitive landscape, as well as recent events such as M&A activities in the market.
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Digital ad fraud is a deliberate, malicious activity that manipulates ad content delivery and prevents its serving to the targeted audience. One of its major weapons is bots. Digital ad sc*ams operate on multiple levels. It can manipulate traffic and work with more sophisticated things, such as impressions, conversions, and full-on imitation of user activity.
Ad fraud detection tools allow users to prevent fraud on a real-time basis through customizable rulesets. Ad fraud detection tool delivers fraud alarms based on deterministic and probabilistic data analysis. These tools deliver superior features and benefits to counter website and mobile app-install fraudulent activity. Further, there were five major types of ad fraud prevention, including signature-based, anomaly-based, credential-based, honeypot-based, and IP blocking.
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Market Drivers and Trends
With the rising number of internet users, the demand for digital advertising is growing due to multiple digital advertising platforms. Digital advertising is now more personalized, sophisticated, and relevant. Consumers spend a huge amount of time online nowadays, and digital advertising offers an effective way to reach multi-device and multi-channel consumers. Marketers are also able to target more consumers with laser-focused precision with digital advertising. Brands are no longer limited to demographics and firmographics but can target the audience most likely to purchase based on thousands of personality, lifestyle, behaviors, and purchase intent segmentation variables.
The benefits of digital advertisement lead to increased digital advertising fraud and have caused many revenue losses for companies. Moreover, fraudsters continuously develop technologies to cheat the ecosystem, whereas tech companies are constantly evolving to find ways to stop these fraudsters. Therefore, to prevent such ad frauds from happening with brands and advertisers, companies provide comprehensive solutions for digital ad frauds. The solution uses complex algorithms to monitor surface and dark web spaces actively. It then uses artificial intelligence (AI) and machine learning (ML) to convert them into meaningful and actionable reports helping brand custodians and community owners to safeguard from any potential harm to the identity and privacy of their community members. Therefore, with the rising digital advertisements, digital ad fraudulent activities are growing, which drives the demand for ad fraud detection tools globally.
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Global Ad Fraud Detection Tools Market Segmentation
By Type
Website
Mobile
By End User
E-Commerce
Travel
Finance
Gaming
Others
Major Players in the Global Ad Fraud Detection Tools Market
The key players studied in the global ad fraud detection tools market are AppsFlyer Ltd. (US), Adjust GmbH (Germany), Branch Metrics, Inc. (US), FraudScore (Cyprus), Interceptd (App Samurai Inc.) (US), Machine Advertising Limited (UK), Perform[cb], LLC (US), Scalarr Inc. (US), Singular Labs, Inc. (Israel), and TrafficGuard Pty Ltd (Australia).
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