Press release
Digital OOH Advertising Market Report 2023-2028 | Size US$ 35.7 Billion, Growth Rate of CAGR 12.31%
Digital OOH Advertising Market
๐๐จ๐ฐ ๐๐ข๐ ๐ข๐ฌ ๐ญ๐ก๐ ๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐๐๐ ๐๐๐ฏ๐๐ซ๐ญ๐ข๐ฌ๐ข๐ง๐ ๐๐๐ซ๐ค๐๐ญ?
Global digital-out-of-home advertising market size reached US$ 16.9 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 35.7 Billion by 2028, exhibiting a growth rate (CAGR) of 12.31% during 2023-2028.
๐๐๐ช๐ฎ๐๐ฌ๐ญ ๐ ๐จ๐ซ ๐ ๐ ๐ซ๐๐ ๐๐๐ ๐๐๐ฆ๐ฉ๐ฅ๐ ๐๐๐ฉ๐จ๐ซ๐ญ: https://www.imarcgroup.com/digital-ooh-market/requestsample
What is Digital OOH Advertising?
Digital out-of-home (OOH) Advertising refers to a dynamic and innovative form of marketing that harnesses digital technology to deliver captivating advertising messages to consumers. It includes digital billboards, digital transit displays, digital signage networks, and interactive kiosks. Digital OOH advertising is comprised of several components, such as high-resolution screens, content management systems, and advanced software for targeted delivery. It is widely used in retail stores, transportation hubs, healthcare facilities, hospitality spaces, and entertainment venues. Digital OOH advertising provides greater visibility and brand exposure by leveraging eye-catching visuals, engaging videos, and interactive elements.
What are the Growth Prospects and Trends in the Digital OOH Advertising Industry?
The rising demand for targeted advertising and personalized messaging is one of the factors catalyzing the market growth. Digital OOH advertising enables precise audience targeting through advanced analytics and deeper insights, leading to enhanced campaign effectiveness and higher return on investment (ROI). Along with this, the rapid proliferation of digital signage networks and advancements in display technology is acting as another growth-inducing factor. Furthermore, the utilization of artificial intelligence (AI) and machine learning (ML) algorithms to enable real-time data analysis, allowing advertisers to make data-driven decisions and refine their campaigns for maximum impact, is positively influencing the market growth. Moreover, the growing demand for sustainable advertising solutions is facilitating the adoption of digital OOH advertising as it eliminates the need for printing and reduces paper wastage. Other factors, including rapid digitalization activities, increasing integration of advanced technologies, and rising smart city initiatives, are anticipated to drive market growth.
๐๐ฎ๐ฒ ๐๐ก๐ข๐ฌ ๐๐๐ฉ๐จ๐ซ๐ญ ๐๐จ๐ฐ: https://www.imarcgroup.com/checkout?id=1312&method=1
Note: In this report you will get detailed analysis of the market, growth analysis graphs, historical period analysis, forecast period analysis, major market segmentation, top leading key players of the market, table of content, list of figures, and list of tables.
Who are the Key Players Operating in the Digital OOH Advertising Market?
The report has also analysed the competitive landscape of the market with some of the key players.
โข APG|SGA
โข Clear Channel Outdoor Holdings Inc.
โข Global Media
โข JCDecaux
โข Lamar Advertising Company
โข oOh!media Limited
โข Outfront Media Inc.
โข Stroer
What is Included in Market Segmentation?
The report has categorized the market based on format type, application, end-user and region.
Market Breakup by Format Type:
โข Digital Billboards
โข Video Advertising
โข Ambient Advertising
โข Others
Based on Application:
โข Outdoor
โข Indoor
Analyzed by End-User:
โข Retail
โข Recreation
โข Banking
โข Transportation
โข Education
โข Others
Regional Analysis:
โข North America (United States, Canada)
โข Europe (Germany, France, United Kingdom, Italy, Spain, Others)
โข Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
โข Latin America (Brazil, Mexico, Others)
โข Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, South Africa, Others)
๐๐ฌ๐ค ๐๐ง๐๐ฅ๐ฒ๐ฌ๐ญ ๐๐จ๐ซ ๐๐ฎ๐ฌ๐ญ๐จ๐ฆ๐ข๐ณ๐๐ญ๐ข๐จ๐ง ๐๐ง๐ ๐๐ฑ๐ฉ๐ฅ๐จ๐ซ๐ ๐ ๐ฎ๐ฅ๐ฅ ๐๐๐ฉ๐จ๐ซ๐ญ ๐๐ข๐ญ๐ก ๐๐จ๐ & ๐๐ข๐ฌ๐ญ ๐จ๐ ๐ ๐ข๐ ๐ฎ๐ซ๐๐ฌ: https://www.imarcgroup.com/request?type=report&id=1312&flag=C
Key Highlights of the Report:
โข Market Performance (2017-2022)
โข Market Outlook (2023-2028)
โข Market Trends
โข Market Drivers and Success Factors
โข Impact of COVID-19
โข Value Chain Analysis
โข Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
Contact Us:
IMARC Group
134 N 4th St. Brooklyn, NY 11249, USA
USA: +1-631-791-1145 | Asia: +91-120-433-0800
Email: sales@imarcgroup.com
Follow us on Twitter: @imarcglobal
LinkedIn: https://www.linkedin.com/company/imarc-group/mycompany/
About Us:
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC's information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company's expertise.
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