Digital OOH Advertising Market Report 2023-2028 | Size US$ 35.7 Billion, Growth Rate of CAGR 12.31%

IMARC Group, a leading market research company, has recently released a report titled "𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐎𝐎𝐇 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐌𝐚𝐫𝐤𝐞𝐭: 𝐆𝐥𝐨𝐛𝐚𝐥 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐓𝐫𝐞𝐧𝐝𝐬, 𝐒𝐡𝐚𝐫𝐞, 𝐒𝐢𝐳𝐞, 𝐆𝐫𝐨𝐰𝐭𝐡, 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 𝐚𝐧𝐝 𝐅𝐨𝐫𝐞𝐜𝐚𝐬𝐭 𝟐𝟎𝟐𝟑-𝟐𝟎𝟐𝟖." The study provides a detailed analysis of the industry, including the global digital OOH advertising market size, share, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

𝐇𝐨𝐰 𝐁𝐢𝐠 𝐢𝐬 𝐭𝐡𝐞 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐎𝐎𝐇 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐌𝐚𝐫𝐤𝐞𝐭?

Global digital-out-of-home advertising market size reached US$ 16.9 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 35.7 Billion by 2028, exhibiting a growth rate (CAGR) of 12.31% during 2023-2028.

𝐑𝐞𝐪𝐮𝐞𝐬𝐭 𝐅𝐨𝐫 𝐚 𝐅𝐫𝐞𝐞 𝐏𝐃𝐅 𝐒𝐚𝐦𝐩𝐥𝐞 𝐑𝐞𝐩𝐨𝐫𝐭: https://www.imarcgroup.com/digital-ooh-market/requestsample

What is Digital OOH Advertising?

Digital out-of-home (OOH) Advertising refers to a dynamic and innovative form of marketing that harnesses digital technology to deliver captivating advertising messages to consumers. It includes digital billboards, digital transit displays, digital signage networks, and interactive kiosks. Digital OOH advertising is comprised of several components, such as high-resolution screens, content management systems, and advanced software for targeted delivery. It is widely used in retail stores, transportation hubs, healthcare facilities, hospitality spaces, and entertainment venues. Digital OOH advertising provides greater visibility and brand exposure by leveraging eye-catching visuals, engaging videos, and interactive elements.

What are the Growth Prospects and Trends in the Digital OOH Advertising Industry?

The rising demand for targeted advertising and personalized messaging is one of the factors catalyzing the market growth. Digital OOH advertising enables precise audience targeting through advanced analytics and deeper insights, leading to enhanced campaign effectiveness and higher return on investment (ROI). Along with this, the rapid proliferation of digital signage networks and advancements in display technology is acting as another growth-inducing factor. Furthermore, the utilization of artificial intelligence (AI) and machine learning (ML) algorithms to enable real-time data analysis, allowing advertisers to make data-driven decisions and refine their campaigns for maximum impact, is positively influencing the market growth. Moreover, the growing demand for sustainable advertising solutions is facilitating the adoption of digital OOH advertising as it eliminates the need for printing and reduces paper wastage. Other factors, including rapid digitalization activities, increasing integration of advanced technologies, and rising smart city initiatives, are anticipated to drive market growth.

𝐁𝐮𝐲 𝐓𝐡𝐢𝐬 𝐑𝐞𝐩𝐨𝐫𝐭 𝐍𝐨𝐰: https://www.imarcgroup.com/checkout?id=1312&method=1

Note: In this report you will get detailed analysis of the market, growth analysis graphs, historical period analysis, forecast period analysis, major market segmentation, top leading key players of the market, table of content, list of figures, and list of tables.

Who are the Key Players Operating in the Digital OOH Advertising Market?

The report has also analysed the competitive landscape of the market with some of the key players.
• APG|SGA
• Clear Channel Outdoor Holdings Inc.
• Global Media
• JCDecaux
• Lamar Advertising Company
• oOh!media Limited
• Outfront Media Inc.
• Stroer

What is Included in Market Segmentation?

The report has categorized the market based on format type, application, end-user and region.

Market Breakup by Format Type:
• Digital Billboards
• Video Advertising
• Ambient Advertising
• Others

Based on Application:
• Outdoor
• Indoor

Analyzed by End-User:
• Retail
• Recreation
• Banking
• Transportation
• Education
• Others

Regional Analysis:
• North America (United States, Canada)
• Europe (Germany, France, United Kingdom, Italy, Spain, Others)
• Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, South Africa, Others)

𝐀𝐬𝐤 𝐀𝐧𝐚𝐥𝐲𝐬𝐭 𝐟𝐨𝐫 𝐂𝐮𝐬𝐭𝐨𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐅𝐮𝐥𝐥 𝐑𝐞𝐩𝐨𝐫𝐭 𝐖𝐢𝐭𝐡 𝐓𝐨𝐜 & 𝐋𝐢𝐬𝐭 𝐨𝐟 𝐅𝐢𝐠𝐮𝐫𝐞𝐬: https://www.imarcgroup.com/request?type=report&id=1312&flag=C

Key Highlights of the Report:

• Market Performance (2017-2022)
• Market Outlook (2023-2028)
• Market Trends
• Market Drivers and Success Factors
• Impact of COVID-19
• Value Chain Analysis
• Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

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This release was published on openPR.