Growlers Market Size, Forecast to 2031 - and Analysis by Product Type, Indication, End User, and Geography | Drink Tanks Corporation, Saxco International, Orange Vessel Co

Introduction
The global growlers market is experiencing steady growth as a popular choice for storing and transporting beverages. Growlers are bottles with a hinged or screw-on gasket, made of ceramic, glass, or plastic, and used for beverages such as non-carbonated and carbonated drinks, cider, beers, and more. This report provides an overview of the market, including its size, growth potential, and key players. It also analyzes the factors influencing market growth, the impact of the COVID-19 pandemic, regional insights, and segmentation analysis.

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Market Overview
The global growlers market generated approximately US$ 456.9 million in revenue in 2021. It is projected to reach US$ 791.9 million by 2031, growing at a compound annual growth rate (CAGR) of 5.4% during the forecast period from 2022 to 2031.

Factors Influencing Market Growth
Several factors are driving the growth of the growlers market:

Increased acceptability of spirits usage among foreign visitors who prefer consuming their alcoholic beverages in upscale settings is driving market expansion.
Tourism, which encourages visitors to indulge in and explore local libations and distilleries, is anticipated to fuel market growth.
Growler sales through online platforms have increased in recent years, creating lucrative opportunities for key players in the market.

Study of the COVID-19 Pandemic
The COVID-19 pandemic had a negative impact on the market. Lockdowns, supply chain disruptions, a lack of raw materials, and a decline in the demand for alcoholic beverages affected the market. However, as regulations are relaxed and the hospitality sector gradually resumes operations, demand for growlers is expected to soar in the years to come.

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Regional Insights
Europe dominates the market in terms of the largest share, driven by a lifestyle change resulting from a significant increase in disposable income. This increase has led to higher demand for a variety of high-quality growlers in the region. Companies are acquiring large and local players to expand their growler product lines in the region and meet the rising customer demand.

Leading Competitors
The global growlers market features several leading competitors, including:

Drink Tanks Corporation
Saxco International
Orange Vessel Co
Novio Packaging B.V
Portland Growlers Company
Global Glass Solutions
Alpha Packaging
GrowlerWerks
Zenan Glass
Hydro Flask
Ardagh Group S.A
Berlin Packaging LLC
William Croxsons & Sons Limited
Boelter Companies
MJS Packaging Inc
Others

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Segmentation Analysis
The market segmentation for growlers is based on the following factors:

Material: Stainless Steel, Glass Growlers, Ceramic Growlers, PET Plastic Growlers

Application: Alcoholic (Beer, Wines, Spirits), Non-Alcoholic

Capacity: 128 ounces, 64 ounces, 32 ounces

End User: Commercial, Residential

Sales Channel: Online, Offline

Region: North America (U.S., Canada, Mexico), Europe (UK, Germany, France, Italy, Spain, Rest of Western Europe, Poland, Russia, Rest of Eastern Europe), Asia Pacific (China, India, Japan, Australia & New Zealand, ASEAN, Rest of Asia Pacific), Middle East & Africa (UAE, Saudi Arabia, South Africa, Rest of MEA), South America (Brazil, Argentina, Rest of South America)

Conclusion
The global growlers market is expected to grow steadily, driven by factors such as increased acceptability of spirits usage, tourism, and the rise of online sales. Despite the negative impact of the COVID-19 pandemic, as regulations ease and the hospitality sector recovers, the demand for growlers is expected to increase. Europe is the dominant region in the market, and leading competitors are actively expanding their product lines to meet the growing customer demand for a variety of high-quality growlers.

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