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PANAMA: Master Plan of Tourism forecasts substantial increase of income and employment at national level

10-18-2007 04:00 PM CET | Tourism, Cars, Traffic

Press release from: Ogilvy Public Relations Worldwide

/ PR Agency: Ogilvy Public Relations Worldwide
Nationwide interviews about the Master Plan of Touristic Enduring Development 2007 – 2020 show great acceptance between the different sectors of the country

“The general view is positive and we are in a good way to be successful”, this is how the Minister of Tourism, Ruben Blades, explained it in a “Meeting of National Query” about the Master Plan of Touristic Enduring Development 2007 – 2020 for members of the private sector, the media and the public in general.
These “Meetings of National Query” organized by the Panamanian Institute of Tourism (IPAT) are trying to detect the discrepancies of all the sectors to unify them in the Master Plan, which tries to apply numerous quality parameters for the Panamanian touristic sector. “We hope to have al final reports for the plan at the end of the year so that we can present it to the National Assembly for its approval” said Blades.
In the first step the Master Plan schedules the creation of the Technical Office of the Master Plan, responsible for its coordination and control. One time established, there will be regional offices of tourism, which allow to develop provincial and local solutions in each existing touristic zone and in new areas which could be generated after the corresponding study.
The establishment of the Police of Tourism, the increase of the flight contingents, airports and airlines and the creation of specific visas among others, are just some of the proposals planned in the Master Plan, which is handled by the IPAT and the Minister of Tourism himself and which aims to ignite a mechanism to raise the national income and employment.
At the present time, projects like the Cinta Costera (restyling of a part of the coast of Panama City) and the construction of the Museum of Gehry are just some of the factors which help to push Panama into the big touristic destinations in the world. Business goes on and very soon there will be adorable news about new alliances with airlines, which allow direct flights from the European continent.

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Tobias Rautenberg
PR Account Executive

Ogilvy Public Relations Worldwide is an international communications firm and part of the WPP group. Our proven ability to design and deliver successful campaigns, find creative solutions to challenging communications assignments and exceed client expectations has earned us a reputation as a valued partner and industry leader.

We are honored that The Holmes Report recently named us "International Agency of the Year" for our work conducted in 2003. This marks the fourth year in a row that Ogilvy Public Relations Worldwide has been awarded with Agency of the Year status (2002 Network of the Year Asia Pacific, PR Week; 2001 Agency of the Year, PR Week; and 2000 Agency of the Year, The Holmes Report).

Ogilvy Public Relations Worldwide is headquartered in New York, with more than 60 offices located around the world. In the United States, we have offices in Atlanta, Cambridge, Chicago, Denver, Los Angeles, New York, Sacramento, San Francisco and Washington, DC. In the EAME region, we have 30 offices, with major hubs in London, Paris, Madrid and Dubai. In the Asia-Pacific Region, we have more than 20 offices in key locations including Beijing, Hong Kong, Tokyo, Sydney and Singapore.

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