Simple Helps Drive Investment In Family Office Technology.

Simple, the advisory service committed to helping family offices embrace technology and enable
impact-oriented strategies, recently provided market intelligence to support FTV Capital in leading a $43 million growth equity investment in Masttro, a wealth technology company serving family offices, financial advisors and large institutions managing the wealth of ultra high net worth families.

FTV Capital approached Simple to provide a comprehensive market assessment of the high net worth and family office ecosystem, currently in the midst of the largest intergenerational wealth transfer to a younger generation that demands cutting-edge digital access and communication technologies. To assist FTV Capital in its evaluation of the market dynamics underlying the investment opportunity, Simple followed a methodology that combined data from their own knowledge platform with external sources and qualitative insights provided by their expert network as well as in-house industry experience.

"The Simple team has amassed a unique dataset and an intimate knowledge of a market that for many has remained opaque," said FTV Capital Vice President Giovanni Bacarella, "They were able to leverage their resources and industry connections to help us test our thesis on the market and size the revenue opportunity."

As an independent knowledge resource, Simple has deliberately positioned itself to advise on
technology adoption, working with over 100 technology service providers across the US, Europe and Asia. They are also the first company to structure comparative data on tech vendors that serve the family office space and thus provide a valuable benchmarking service.

Francois Botha, Founder and CEO of Simple, said: "This industry has traditionally been opaque and has limited the growth. Now that we're entering a new era of transparency with a speed of knowledge and data creation that has never been seen before, we're here to help manage these complexities."

The intersection of family offices and technology is an area attracting much attention and for good reason. In a time when family offices continue to expand their financial strategies to include more alternative assets and impact investments, advances in areas like data management, automation and integration create opportunities for technology to not only help shape how the modern family office operates but empower them to achieve these purpose-driven objectives.

FTV Capital

FTV Capital is a sector-focused growth equity investment firm that has raised $6.2 billion to invest in high-growth companies offering a range of innovative solutions in three sectors: enterprise technology and services, financial services, and payments and transaction processing. FTV's experienced team leverages its domain expertise and proven track record in each of these sectors to help motivated management teams accelerate growth. For more information, please visit https://ftvcapital.com.

Løngangstræde 20, 1463 Copenhagen, Denmark
Francois Botha
+45 25 64 04 38

Simple empowers wealth owners to use their capital to create a better tomorrow. As the leading independent provider of knowledge, data, and access, Simple enables next generation family offices to professionalize through its proprietary knowledge platform, vendor marketplace, expert network and strategic consulting service. Find out more at https://andsimple.co or connect directly via hi@andsimple.co.

This release was published on openPR.