Simpl teams up with Klub to provide simple credit access for India's rapidly expanding D2C environment

In order to give Direct-to-Customer (D2C) merchants simple access to credit and help them meet their working capital needs, Klub, a top Revenue Based Finance company, and Simpl, India's premier one-tap checkout platform, have partnered. Through this partnership, merchants will have full digital access to credit at low interest rates with flexible terms.

Simpl includes capital-as-a-service in its booster package for partner merchants in an effort to address a major challenge faced by D2C merchants experiencing hyper-growth. For many Indian businesses that are digitally native, this initiative will allow long-term value creation and help alleviate a significant pain point. With this collaboration, Simpl is also extending its "Booster Package," which gives customers exclusive access to D2C enabler services like brand development, credit access, digital marketing, and e-commerce consulting that promotes business growth. These programmes are designed to develop a reliable network of direct-to-consumer (D2C) retailers who provide their clients with high-quality goods and a smooth payment process.

According to the "Beyond E-commerce 3.0" report by Kalaari Capital, the pandemic's quick digitisation has resulted in at least 50 million new users being added to the Indian e-commerce networks over the last two years. Additionally, by 2025, India is expected to have 1.1 billion internet users, 30% of whom will be engaged in online purchasing. As a result, it becomes crucial to support D2C merchants on multiple fronts, including credit access, discoverability, and seamless payments. Simpl aims to be at the forefront of enabling this change because D2C merchants are expected to generate $50 billion in sales by 2025.

Nitya Sharma, co-founder and CEO of Simpl, commented on the collaboration, saying, "As a company dedicated to building the D2C merchant ecosystem in India, we continuously strive to come up with novel solutions to the issues faced by the community. In support of this effort, we are excited to announce the expansion of our Booster Package, which will now give the D2C community access to credit through our relationship with Klub. This will help them with their working capital needs. This is a continuation of our efforts to strengthen the D2C ecosystem in India and position ourselves as the go-to partner for the rapidly expanding community when it comes to starting companies.

We're revolutionising how platforms provide financing to their sellers at Klub. A plug-and-play lending option, our cutting-edge embedded capital product synchronises seamlessly with our platforms of allies. We are thrilled to work with Simpl to provide its expanding community of D2C merchants with quick and flexible financing choices to help them meet their expanding business needs. Additionally, we guarantee that merchants receive the best funding options by offering a variety of capital partners, including banks, NBFCs, and our own credit fund. Anurakt Jain, co-founder and CEO of Klub, expressed his excitement about the opportunity to lead this shift and help platforms realise the full potential of their merchant ecosystems.

The D2C ecosystem in India is expanding quickly as a result of merchants' increasing desire to create a distinctive customer experience, expanding beyond e-commerce platforms to gain market access and establish direct relationships with end users. To make this possible, it is necessary to build a complete digital value chain, including a payment infrastructure, in order to provide millions of customers with a seamless experience.
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Klub plans to provide small companies all over the nation with loans totaling Rs 200 crore over the next six months as part of its efforts to support the D2C ecosystem. For more information please visit us - https://www.klubworks.com/

This release was published on openPR.