Automotive Ventilated Seats Market Latest Trends and Analysis, Future Growth Study by 2032

The Global Automotive Ventilated Seats Market size was valued at USD 9.8 Billion in 2021 and is projected to grow at a CAGR of 5.6% during the forecast period.

A modern feature of automobile seats is ventilation, which directs air through the seat to the occupants to provide comfort, particularly during warm weather and long distance travel. Lowering seat temperature while a car is parked in the sun and drying out any moisture or perspiration between seats and occupant are two of the key advantages of automotive ventilated seats. Several fans positioned on the backrest and seat cushions power these chairs. A typical element of luxury and high-end sector vehicles is a seat ventilation system. But at the moment, mid-range and even entry-level vehicles are the main emphasis for manufacturers in supplying these technologies. Numerous vehicles include adjustable fan speeds for seat ventilation. Lear Corporation made a $30 million investment in June 2019.

company is anticipated to keep serving as a supplier for Ford's Chicago Assembly Plant at a new 240,000 square foot assembly and subassembly facility in Hammond, Indiana. Lear started commercial production in June 2019 to provide 375,000 ventilated Ford Explorer seats annually to the Chicago Assembly Plant.

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Global consumer tastes are changing as a result of improvements in lifestyle and the economy. The market for automobile ventilated seats is anticipated to expand as a result of rising buying power parity and disposable income, rising brand awareness, and rivalry among OEMs to provide cutting-edge features. The desire to increase the amount of time spent driving has boosted the need for supportive chairs.

Top Impacting Factor

The market for automotive ventilated seats is anticipated to be driven by an increase in demand for comfortable and opulent seats, an increase in ventilated seats in mid-segment and entry-level cars, a spike in passenger vehicle sales, and an increase in per capita income.
The market for vehicle ventilated seats is predicted to expand slowly due to high prices associated with high-tech seats.
The worldwide market for vehicle ventilated seats is anticipated to benefit from technological advancements, increased urbanisation, the availability of simple financing choices, and innovations in seats.

Increase in ventilated seats in mid-segment & entry level vehicles

High-end and luxury automobiles frequently have ventilated seats. However, car makers are putting more of an emphasis on providing ventilated seats in mid-segment and entry-level cars as well. For instance, Hyundai Motor offers a sedan with standard ventilated seats for the driver and front-seat occupant, while Chevrolet Malibu features ventilated seats. Ford Motor also sells a mid-sized car with ventilated seats. Thus, an increasing number of automakers are likely to fuel the expansion of the worldwide automotive ventilated seat market by including ventilated seats in mid-segment and entry-level vehicles.

Market Segmentation:

Material: Ventilated seats can be made from a variety of materials, including leather, cloth, and synthetic materials.

Vehicle type: Ventilated seats can be found in a wide range of vehicle types, including passenger cars, commercial vehicles, and luxury vehicles.

Technology: Ventilated seats can incorporate various types of technology, such as air purification systems, heating and cooling systems, and massage functions.

Sales channel: Ventilated seats can be sold through various channels, including original equipment manufacturers (OEMs), aftermarket suppliers, and online retailers.

End-user: Ventilated seats can be segmented based on the end-user such as individual buyers, rental services, and corporate buyers.

Region: The global automotive ventilated seats market can also be segmented based on geographic regions, such as North America, Europe, Asia-Pacific, Middle East and Africa, and Latin America.

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Competitive Landscape:

The global automotive ventilated seats market is highly competitive, with several key players operating in the market.

Some of the major players in the market include:

Adient plc

Lear Corporation

Faurecia SA

Magna International Inc.

Toyota Boshoku Corporation

Gentherm Inc.

DURA Automotive Systems LLC

TS Tech Co., Ltd.

Ningbo Joyson Electronic Corp.

Brose Fahrzeugteile GmbH & Co. KG

These companies are focused on expanding their product portfolio, increasing their market share, and strengthening their position in the market through strategic collaborations, mergers and acquisitions, and partnerships. They are also investing in research and development to introduce new and innovative features in ventilated seats and to develop new technologies that enhance the performance and functionality of the product.

Additionally, there are several regional players operating in the market, particularly in the Asia-Pacific region, which is expected to witness significant growth in the coming years. These regional players are focused on providing customized solutions to meet the specific needs and preferences of customers in their respective regions.

Overall, the global automotive ventilated seats market is highly competitive, with several key players operating in the market and competing on the basis of product features, pricing, and distribution channels.

Key benefits of the report:

This study presents the analytical depiction of the automotive ventilated seats industry along with the current trends and future estimations to determine the imminent investment pockets.
The report presents information related to key drivers, restraints, and opportunities along with challenges of the automotive ventilated seats market.
The current market is quantitatively analyzed to highlight the automotive ventilated seats market growth scenario.
The report provides a detailed automotive ventilated seats market analysis based on competitive intensity and how the competition will take shape in coming years.
Questions answered in the automotive ventilated seats market research report:

Which are the leading market players active in the automotive ventilated seats market?
What would be the detailed impact of COVID-19 on the market?
What current trends would influence the market in the next few years?
What are the driving factors, restraints, and opportunities in the automotive ventilated seats market?
What are the projections for the future that would help in taking further strategic steps?

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