Humectants market was valued at US$ 18530 million in 2022 and is anticipated to reach US$ 28540 million by 2029, witnessing a CAGR of 5.9% - Valuates Reports

The global Humectants market was valued at US$ 18530 million in 2022 and is anticipated to reach US$ 28540 million by 2029, witnessing a CAGR of 5.9% during the forecast period 2023-2029.

A humectant is a wet hygroscopic material that is used to maintain moisture; it is the opposite of a desiccant. It is frequently a molecule with many hydrophilic groups, most frequently hydroxyl groups, though amines and carboxyl groups, occasionally esterified, can also be found (its propensity to make hydrogen bonds with water molecules is the key characteristic). They are an ingredient in a variety of goods, including food, cosmetics, pharmaceuticals, and insecticides.

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Humectants Market Trends
This is partly attributable to the expansion of the global cosmetic market and the rising demand from the cosmetics sector. Strong growth drivers continue to be the noticeable shifts in workforce and lifestyle patterns as well as the rising need for perishable product shelf life extensions. Due to growing consumer knowledge of the health hazards linked to sugar use, the worldwide industry is growing. This has accelerated the rise of meals made with polyols that are low- or zero-calorie. Because they regulate food and water activity, humectants are also desired by customers in processed foods and beverages. This promotes stability and viscosity, preserves texture, and inhibits the growth of microorganisms.

Humectants are hydrating agents that pull moisture from the air and transport it to the skin in order to soften it. Most customers use humectant-containing lotions, shampoos, and other beauty products for their skin and hair. Products for personal care that contain humectants are growing in popularity as customers realize the importance of personal hygiene. This factor is expected to drive the growth of the Humectants Market

Humectants control food and water activity, which has helped create new business opportunities in response to rising consumer demand for processed foods and beverages. This factor is expected to drive the growth of the Humectants Market

Humectants Market Share
Based on region, Asia-Pacific is expected to be the most lucrative region. In nations where there is a large demand for these items, such as China and India, it is predicted that the market would expand at the highest rate. In India, bad eating habits are the main cause of obesity and diabetes. Due to growing consumer awareness, polyols are employed in the creation of low- or zero-calorie meals. The health hazards linked to sugar intake in the nation are creating new opportunities. During the expected period, rising consumer awareness of food additives is also predicted to fuel the market development.

Key Segmentations
By Company
-Cargill
-BASF
-Archer Daniels Midland
-DowDupont
-Roquette Freres
-Ingredion Incorporated
-Brenntag AG
-Barentz
--Ashland
-Batory Foods
-Corbion

Segment by Type
-Synthetic
-Natural

Segment by Application
-Food & Beverage
-Oral & Personal Care
-Pharmaceuticals
-Animal Feed
-Others

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