India online meat delivery market is expected to reach market size approximately $3 billion by 2026 end. Will India able to stand on project figure?

1. Millennials showing Interest in the Online Meat Delivery Segment

There has been a growing trend among millennials showing interest in the online meat delivery segment. This can be attributed to several factors. Firstly, millennials are a tech-savvy generation that values convenience and time-saving solutions. Online meat delivery services offer the convenience of ordering fresh, high-quality meat with just a few clicks, without having to visit a physical store. This can be especially appealing for busy millennials who are juggling work, family, and other responsibilities.

Secondly, there is a growing awareness among millennials about the importance of sustainable and ethical food consumption. Many online meat delivery companies focus on sourcing their meat from local, sustainable farms, and providing transparency about their farming practices. This aligns with the values of many millennials who are concerned about the impact of their food choices on the environment and animal welfare.

Finally, the COVID-19 pandemic has accelerated the adoption of online shopping and delivery services, including online meat delivery. Overall, the online meat delivery segment is likely to continue to grow in popularity among millennials and other generations who value convenience, sustainability, and ethical food consumption.

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 2. New and Innovative Product Categories are expanding the Customer Base

Meat delivery is a rapidly growing industry, with new and innovative product categories expanding the customer base. Here are some of the latest trends and categories that are driving growth in this industry:-

Plant-based meat alternatives: As the popularity of vegetarian and vegan diets grows, so does the demand for plant-based meat alternatives. Many meat delivery companies now offer a range of plant-based options, from burgers and sausages to meatballs and chicken substitutes. These products appeal to both vegetarians and meat-eaters who are looking for healthier, more sustainable alternatives.

Specialty cuts: Many meat delivery companies are now offering specialty cuts of meat that are hard to find in traditional grocery stores. These might include Wagyu beef, Berkshire pork, or grass-fed lamb. These cuts are often of a higher quality than what you can find in the grocery store, and they appeal to customers who are looking for something unique and flavorful.

Ready-to-cook meals: Another trend in meat delivery is the availability of ready-to-cook meals. These meals typically include pre-cut and pre-seasoned meat, along with vegetables and other ingredients that can be quickly cooked at home. This category appeals to busy consumers who want to prepare healthy meals at home without spending a lot of time on meal prep.

Sustainable and ethical meat: Many consumers are now concerned about the environmental impact of meat production, as well as the welfare of the animals. As a result, there is growing demand for meat that is produced in a sustainable and ethical manner. Meat delivery companies that can offer meat from animals raised on small farms, using sustainable and humane practices, are attracting a growing number of customers.

Overall, these new and innovative product categories are expanding the customer base for meat delivery companies and providing consumers with a wider range of options for healthy, sustainable, and delicious meat products.

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3. More than 90% of the Meat Market in India is highly Unorganized

~70% Population of India is non-Vegetarian. Majority of the people in India still prefers to buy meat offline from local butcher shops. The meat industry in India is largely unorganized, with more than 90% of the market being operated by small, unregistered, and informal meat sellers. These sellers usually operate in open-air markets or on the roadside, where they sell a variety of meat products such as chicken, mutton, and fish.
The unorganized nature of the meat industry in India is a significant challenge for food safety and hygiene. Most small meat sellers do not have access to proper storage facilities or refrigeration, and there are often no standards in place to regulate the quality of the meat being sold. This can lead to the sale of contaminated or spoiled meat, which can pose health risks to consumers.
The Online meat delivery companies in India ensures the quality of meat as they claim that every product passes through stringent quality & safety checks before reaching the consumer.

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