Deodorants Market Is Expected To Reach US$ 35.9 Billion by 2028 | CAGR 4.6%

According to the latest report by IMARC Group, titled "Deodorants Market: Global Industry Trends, Share, Size,Growth, Opportunity and Forecast 2023-2028" The global deodorants market size reached US$ 27.4 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 35.9 Billion by 2028, exhibiting a growth rate (CAGR) of 4.6% during 2023-2028.

Industry Definition and Application:

Deodorants play a crucial role in personal grooming and are utilized by people to prevent or mask their body odor. They work by regulating sweat production and curbing the bacterial activity responsible for the breakdown of sweat, which causes unpleasant odors. In addition, they contain antimicrobial agents to prevent skin-related issues, such as itching, redness, and rashes. They are commonly applied to the armpits, feet, and other body parts prone to sweating. At present, deodorants are widely available in different forms, including sprays, gels, aerosols, roll-ons, wipes, and sticks across the globe.  

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Global Deodorants Market Trends and Drivers:

The global deodorants market is primarily driven by the increasing demand for personal grooming items among individuals. Moreover, the rising consumer spending on hygiene products such as deodorants due to inflating disposable incomes and elevating living standards is positively influencing market growth. In addition, the escalating demand for deodorant variants that provide odor protection for up to 24 hours has catalyzed market growth. Furthermore, due to shifting consumer preferences toward chemical-free products, the launch of organic deodorants made from natural ingredients, such as flower, fruit, and vegetable extracts, which are known to be less harmful to the skin, is contributing to the market growth. Other factors, including increasing demand for new exotic fragrances, aggressive promotional activities by vendors through social media, and easy product availability through online and offline retail channels, are also anticipated to drive the market further.  

Global Deodorants Market 2023-2028 Analysis and Segmentation:

Competitive Landscape:

The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.

Adidas AG
Avon Products Inc. (Natura & Co.)
Beiersdorf AG (maxingvest ag)
Cavinkare Private Limited
Colgate-Palmolive Company
Estée Lauder Companies
Godrej Consumer Products Limited
Henkel AG & Co. KGaA
Lion Corporation
L'Oréal
The Procter & Gamble Company
Unilever Plc.

The report has segmented the market on the basis on region, product type, distribution channel and packaging type.

Breakup by Product Type:

Sprays
Roll-On
Creams
Gels
Wipes
Sticks
Others

Breakup by Distribution Channel:

Supermarkets and Hypermarkets
Convenience Stores
Pharmacies
Online Stores
Others

Breakup by Packaging Type:

Metal
Plastic
Others

Breakup by Region:

North America: (United States, Canada)
Asia Pacific: (China, Japan,India, South Korea, Australia, Indonesia, Others)
Europe: (Germany, France,United Kingdom, Italy, Spain, Russia, Others)
Latin America: (Brazil, Mexico, Others)
Middle East and Africa

Key highlights of the report:

Market Performance (2017-2022)
Market Outlook (2023-2028)
Porter's Five Forces Analysis
Market Drivers and Success Factors
SWOT Analysis
Value Chain
Comprehensive mapping of the competitive landscape

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This release was published on openPR.