Digital Women's Healthcare and Diagnostics Market is projected to reach the value of $10.39 billion by 2030.

According to the report published by Virtue Market Research, the Global Digital Women's Healthcare and Diagnostics Market was valued at $2.61 billion in 2022 and is projected to reach a market size of $10.39 billion by 2030. Over the forecast period of 2023-2030, market is estimated to grow at a CAGR of 18.85%.

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Women's health is often sidelined as a niche market, but it is actually a huge and growing sector that deserves more attention and innovation. Women's health encompasses a wide range of issues, such as reproductive health, fertility, pregnancy, pelvic care, general wellness, and chronic diseases. Digital women's healthcare and diagnostics refer to software, devices, products, and services that use technology to improve women's health outcomes, access, and affordability. Digital tools can provide women with personalized insights, preventive care, remote monitoring, self-management, and telemedicine options. They can also empower women to take charge of their own health and wellness, as well as influence healthcare decision making for themselves and their families.

One of the long term drivers of the digital women's healthcare and diagnostics market is the rise of the 'she-conomy', where women have higher purchasing power and economic contribution than ever before. Women are not only consumers of healthcare products and services, but also providers, caregivers, influencers, and advocates. According to Frost & Sullivan, women are expected to outpace the combined GDP of China and the United States by 2020. This means that women have more resources and demand for quality healthcare solutions that cater to their specific needs and preferences.

The COVID-19 pandemic has also accelerated the adoption of digital health solutions for women, as the crisis has exposed the gaps and challenges in the traditional healthcare system. Women have faced increased risks of infection, mental stress, domestic violence, maternal mortality, and reduced access to essential services during the pandemic. Digital tools have offered women a way to cope with these issues by providing them with information, support, guidance, and care delivery options. For instance, telemedicine platforms have enabled women to consult with doctors online without exposing themselves or others to the virus. Mobile apps have helped women track their menstrual cycles, fertility cycles, pregnancy progress, and mental health status. Wearable devices have monitored women's vital signs, activity levels, sleep quality, and stress levels.

A short term market driver for the digital women's healthcare and diagnostics market is the increasing awareness and acceptance of digital health solutions among women. Women are becoming more tech-savvy and health-conscious, and are looking for convenient, accessible, affordable, and effective ways to manage their health. They are also more willing to share their data and feedback with digital health providers in exchange for personalized recommendations and rewards.

An opportunity for the digital women's healthcare and diagnostics market is the untapped potential of emerging markets such as Asia-Pacific, Middle-East and Africa, and South America. These regions have a large population of women who face various health challenges due to lack of infrastructure, resources, education, awareness, and cultural barriers. Digital health solutions can offer these women a chance to access quality healthcare services that are otherwise unavailable or unaffordable for them.

A trend that is observed in the digital women's healthcare and diagnostics market is the rise of femtech startups that are disrupting the industry with innovative solutions that address unmet needs and gaps in the market. Femtech refers to female technology that focuses on improving women's health through software, diagnostics, products, and services. Femtech startups have received more than USD 1 billion in funding since 8 years and have introduced new applications such as contraception apps, fertility tracking wearables, pelvic floor trainers, menopause management devices, and breast cancer screening tools.

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Segmentation Analysis:
The Global Digital Women's Healthcare and Diagnostics Market segmentation includes:

By Type:
• Mobile Apps
• Wearable Devices
• Diagnostic Tools
• Others

The digital women's healthcare and diagnostics market can be divided into four types: mobile apps, wearable devices, diagnostic tools, and others. Mobile apps are software applications that can be downloaded on smartphones or tablets. They can help women track their menstrual cycles, fertility cycles, pregnancy progress, and mental health status. They can also provide women with education, reminders, alerts, and tips on various health topics. Mobile apps are the largest type of digital women's healthcare and diagnostics market because they are easy to use and popular among women.

Wearable devices are gadgets that can be worn on the body or attached to clothing. They can measure women's vital signs, activity levels, sleep quality, and stress levels. They can also provide women with feedback, coaching, and motivation to improve their health behaviors. Wearable devices are the fastest growing type of digital women's healthcare and diagnostics market because they are innovative and attractive.

Diagnostic tools are devices or tests that can detect or diagnose various health conditions or diseases in women. They can include imaging systems, biopsy devices, kits, reagents, and consumables. They can help women screen for breast cancer, cervical cancer, infectious diseases, and other problems. They can also help women monitor their fetal health, pregnancy outcomes, and hormone levels.

Other types of digital women's healthcare and diagnostics include services, platforms, and networks that connect women with healthcare providers, experts, or peers. They can offer women telemedicine, remote consultation, online support groups, and community resources. They can also provide women with access to quality healthcare services that are otherwise unavailable or unaffordable for them.

By Application:
• Reproductive Health
• Pregnancy & Nursing Care
• Pelvic Care
• General Healthcare & Wellness

Reproductive health is the application that covers the health of the female reproductive system, such as fertility, contraception, menopause, and sexual health. Reproductive health is the largest application of digital women's healthcare and diagnostics market because it is a major concern for many women.

Pregnancy & nursing care is the application that covers the health of pregnant women and their babies, such as prenatal care, genetic screening, labor & delivery, postnatal care, and breastfeeding. Pregnancy & nursing care is an important application of digital women's healthcare and diagnostics market because it affects the health of both mothers and children.

Pelvic care is the application that covers the health of the female pelvic floor muscles and organs, such as urinary incontinence, pelvic organ prolapse, and pelvic pain. Pelvic care is a common application of digital women's healthcare and diagnostics market because it affects many women as they age or after childbirth.

General healthcare & wellness is the application that covers the overall health and well-being of women, such as chronic diseases prevention & management, mental health promotion & treatment, nutrition & fitness guidance & support, and beauty & personal care advice & products. General healthcare & wellness is the fastest growing application of digital women's healthcare and diagnostics market because it reflects the increasing awareness and demand for holistic health solutions among women.

Other applications of digital women's healthcare and diagnostics include specific or niche areas that cater to special needs or interests of some women, such as LGBTQ+ health, domestic violence prevention & intervention, and environmental health awareness & action.

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Regional Analysis:
North America is the largest region of the digital women's healthcare and diagnostics market because it has a high number of smartphone users, preventive healthcare adopters, favorable regulations, and funding opportunities for digital health solutions. North America also has a high prevalence of chronic and infectious diseases among women, such as breast cancer, cervical cancer, and sexually transmitted diseases.

Europe is the second largest region of the digital women's healthcare and diagnostics market because it has a high awareness and acceptance of digital health solutions among women. Europe also has a high demand for quality healthcare services that cater to women's specific needs and preferences. Europe also has a high number of aging women who need pelvic care and general wellness solutions.

Asia-Pacific is the fastest growing region of the digital women's healthcare and diagnostics market because it has a large population of women who face various health challenges due to lack of infrastructure, resources, education, awareness, and cultural barriers. Digital health solutions can offer these women a chance to access quality healthcare services that are otherwise unavailable or unaffordable for them. Asia-Pacific also has a high number of young and tech-savvy women who are looking for innovative and attractive solutions for their reproductive health, pregnancy, and fertility.

Rest of the World is the smallest region of the digital women's healthcare and diagnostics market because it has a low penetration of technology, low awareness and adoption of preventive healthcare, and low funding and regulatory support for digital health solutions. However, this region also has a high potential for growth as more women are becoming aware of their health needs and rights, and more digital health providers are entering this market with affordable and accessible solutions.

Latest Industry Developments:
• In March 2021, Whiteblock, a blockchain testing platform, announced a partnership with ConsenSys, a blockchain software company, to provide testing and performance analysis for the Ethereum 2.0 network.

• In February 2021, ThinkSys, a software testing and development company, launched its blockchain testing services to help clients validate their blockchain applications and smart contracts.

• In January 2021, Augusta HiTech, a software engineering and consulting company, announced a collaboration with Blockchain Intelligence Group, a blockchain analytics and forensics company, to offer blockchain testing and auditing services to enterprises and governments.

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This release was published on openPR.