Proximity Marketing Market : Insights and Analysis on Top Influencers and Their Tactics| Key Players: Apple Inc., Google, Microsoft Corporation, Qualcomm Inc., Zebra Technologies Corporation, Bluvision Inc.

Global Proximity Marketing Market Analysis and Forecast, 2022-2028

The global Proximity Marketing Market is expected to grow at a CAGR of 21% over the forecast period of 2022-2028.

Market Scope & Overview

The global Proximity Marketing Market study by RationalStat comprises comprehensive market analysis and insights across the key market segments and geography. The market report analyzes the global market for the historical period of 2019-2021 and the forecast period of 2022-2028 based on the product installed base, key forecasting factors impacting the market conditions, and major market developments happening in the market throughout the analysis period. RationalStat practices primary and secondary research for conducting an insightful market study. Various market parameters such as macroeconomic conditions, market environment, government policies, and competitive landscape are thoroughly studied and taken into account while analyzing the market.

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The global Proximity Marketing Market report also covers value chain and supply chain analysis that provides in-depth information about the value addition at each stage of the product. Market dynamics incorporated in the market study include drivers, restraints/challenges, trends, and their impact on the market throughout the analysis period. The market study also covers the pricing analysis of each product based on its types and regions.

The global Proximity Marketing Market includes a market share analysis and market structure overview with detailed company profiling of leading players with their financials, product offerings, major developments, etc. This enables, clients and report buyers to make strong, precise, and timely decisions.

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State of Global Economy, COVID-19 Outbreak, and the Russo-Ukraine War Impact

The global economy experienced heavy headwinds, throughout 2019-2021, as some countries witnessed subdue growth, while other countries continued to grapple with economic slowdowns. Also, intensifying tension between the US and Iran along with the tightening sanctions on Venezuela by the US further hampered global economic growth in 2019. Moreover, the heightened trade war between the US and China and the rising trade uncertainty continued to exert adverse effects on the global economy. Amid all these, the COVID-19 outbreak at the end of the year 2019 in Wuhan, China further deteriorated global economic growth.

The COVID-19 pandemic has levied undue pressure across the majority of industries globally and has caused a major economic crisis in the US, India, Italy, UK, Germany, India, Japan, South Korea, the UK, and many others. Many of these countries had announced partial or complete nationwide lockdowns. The governments of several nations have called on people to shelter in place at home, travel restrictions, shut down local businesses, and prohibited social gatherings.

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The rapid spread of the virus in the early month of 2020 followed by a second wave of COVID-19 caused a significant change in management strategies of the leading industries which have affected the market or industry at a significant level. Besides, the exit of the UK from the European Union earlier in 2020 and the Russo-Ukraine war in 2022 exacerbated the ever-heightened global uncertainty.

Key Market Segmentation and Companies

RationalStat has segmented the global Proximity Marketing Market based on component, application, and region.

By Component
Hardware
Software & Services

By Application
Retail & E-Commerce
Hospitality
Healthcare
Media & Entertainment
Others

By Region
North America
US
Canada
Latin America
Brazil
Mexico
Rest of Latin America
Western Europe
Germany
UK
France
Spain
Italy
Benelux
Nordic
Rest of Western Europe
Eastern Europe
Russia
Poland
Rest of Eastern Europe
Asia Pacific
China
Japan
India
South Korea
Australia
ASEAN (Indonesia, Vietnam, Malaysia, etc.)
Rest of Asia Pacific
Middle East & Africa
GCC
South Africa
Turkey
Rest of the Middle East & Africa

Leading Companies and Market Players

Apple Inc.

Google

Microsoft Corporation

Qualcomm Inc.

Zebra Technologies Corporation

Bluvision Inc.

Estimote Inc.

inMarket Media LLC

Proxama PLC

ROXIMITY

Table of Content

Chapter One: Market Introduction

1.1. Scope of Study

1.2. Problem Statement

1.3. Market Segmentation

Chapter Two: Assumptions and Acronyms

Chapter Three: Executive Summary
3.1. Global Market in2022
3.2. Analyst Insights & Recommendations
3.3. Growth Opportunities and Key Strategies
3.4. Supply-side and Demand-side Trends

Chapter Four: Research Methodology

Chapter Five: Analysis of COVID-19 Impact and Road Ahead

Chapter Six: Market Indicators and Background
6.1. Macro-Economic Factors
6.2. Forecasting Factors
6.3. Supply Chain & Value Chain Analysis
6.4. Industry SWOT Analysis
6.5. PESTLE Analysis
6.6. Porter s Five Forces Analysis

Chapter Seven: Government Laws and Industry Regulations

Chapter Eight: Global and Regional Market Dynamics
8.1. Drivers
8.2. Restraints
8.3. Trends
8.4. Opportunities

Chapter Nine: Application Analysis

Chapter Ten: Parent Market Overview: Global Software Market

Chapter Eleven: Segmental Analysis
11.1. Global Proximity Marketing Market by Component
11.1.1. Segment Overview
11.1.1.1. Hardware
11.1.1.2. Software & Services
11.2. Global Proximity Marketing Market by Application
11.2.1. Segment Overview
11.2.1.1. Retail & E-Commerce
11.2.1.2. Hospitality
11.2.1.3. Healthcare
11.2.1.4. Media & Entertainment
11.2.1.5. Others
11.3. Global Proximity Marketing Market by Region
11.3.1. North America
11.3.2. Latin America
11.3.3. Western Europe
11.3.4. Eastern Europe
11.3.5. Asia Pacific
11.3.6. Middle East & Africa

Chapter Twelve: Regional Analysis
12.1. North America Proximity Marketing Market Analysis and Forecast2019-2028
12.1.1. Regional Market Overview and Key Takeaways
12.1.2. North America Proximity Marketing Market by Component
12.1.3. North America Proximity Marketing Market by Application
12.1.4. North America Proximity Marketing Market by Country
12.1.4.1. US
12.1.4.2. Canada
12.2. Latin America Proximity Marketing Market Analysis and Forecast2019-2028
12.2.1. Regional Market Overview and Key Takeaways
12.2.2. Latin America Proximity Marketing Market by Component
12.2.3. Latin America Proximity Marketing Market by Application
12.2.4. Latin America Proximity Marketing Market by Country
12.2.4.1. Brazil
12.2.4.2. Mexico
12.2.4.3. Rest of Latin America
12.3. Western Europe Proximity Marketing Market Analysis and Forecast2019-2028
12.3.1. Regional Market Overview and Key Takeaways
12.3.2. Western Europe Proximity Marketing Market by Component
12.3.3. Western Europe Proximity Marketing Market by Application
12.3.4. Western Europe Proximity Marketing Market by Country
12.3.4.1. Germany
12.3.4.2. UK
12.3.4.3. France
12.3.4.4. Spain
12.3.4.5. Italy
12.3.4.6. Benelux
12.3.4.7. Nordic
12.3.4.8. Rest of Western Europe
12.4. Eastern Europe Proximity Marketing Market Analysis and Forecast2019-2028
12.4.1. Regional Market Overview and Key Takeaways
12.4.2. Eastern Europe Proximity Marketing Market by Component
12.4.3. Eastern Europe Proximity Marketing Market by Application
12.4.4. Eastern Europe Proximity Marketing Market by Country
12.4.4.1. Russia
12.4.4.2. Poland
12.4.4.3. Rest of Eastern Europe
12.5. Asia Pacific Proximity Marketing Market Analysis and Forecast2019-2028
12.5.1. Regional Market Overview and Key Takeaways
12.5.2. Asia Pacific Proximity Marketing Market by Component
12.5.3. Asia Pacific Proximity Marketing Market by Application
12.5.4. Asia Pacific Proximity Marketing Market by Country
12.5.4.1. China
12.5.4.2. Japan
12.5.4.3. India
12.5.4.4. South Korea
12.5.4.5. Australia
12.5.4.6. ASEAN
12.5.4.7. Rest of Asia-Pacific
12.6. Middle East & Africa Proximity Marketing Market Analysis and Forecast2019-2028
12.6.1. Regional Market Overview and Key Takeaways
12.6.2. Middle East & Africa Proximity Marketing Market by Component
12.6.3. Middle East & Africa Proximity Marketing Market by Application
12.6.4. Middle East & Africa Proximity Marketing Market by Country
12.6.4.1. GCC
12.6.4.2. South Africa
12.6.4.3. Turkey
12.6.4.4. Rest of the Middle East & Africa

Chapter Thirteen: Competitive Landscape
13.1. Competition Dashboard
13.1.1. Global and Regional Market Share Analysis
13.1.2. Market Structure
13.2. Competitive Benchmarking
13.3. Key Strategy Analysis
13.4. Company Profiles
13.4.1. Apple Inc.
13.4.1.1. Company Overview
13.4.1.2. Product/Service Offerings
13.4.1.3. Financials
13.4.1.4. Recent Developments
13.4.2. Google
13.4.2.1. Company Overview
13.4.2.2. Product/Service Offerings
13.4.2.3. Financials
13.4.2.4. Recent Developments
13.4.3. Microsoft Corporation
13.4.3.1. Company Overview
13.4.3.2. Product/Service Offerings
13.4.3.3. Key Financials
13.4.3.4. Recent Developments
13.4.4. Qualcomm Inc
13.4.4.1. Company Overview
13.4.4.2. Product/Service Offerings
13.4.4.3. Key Financials
13.4.4.4. Recent Developments
13.4.5. Zebra Technologies Corporation
13.4.5.1. Company Overview
13.4.5.2. Product/Service Offerings
13.4.5.3. Financials
13.4.5.4. Recent Developments
13.4.6. Bluvision Inc
13.4.6.1. Company Overview
13.4.6.2. Product/Service Offerings
13.4.6.3. Financials
13.4.6.4. Recent Developments
13.4.7. Estimote Inc.
13.4.7.1. Company Overview
13.4.7.2. Product/Service Offerings
13.4.7.3. Financials
13.4.7.4. Recent Developments
13.4.8. inMarket Media LLC
13.4.8.1. Company Overview
13.4.8.2. Product/Service Offerings
13.4.8.3. Financials
13.4.8.4. Recent Developments
13.4.9. Proxama PLC
13.4.9.1. Company Overview
13.4.9.2. Product/Service Offerings
13.4.9.3. Financials
13.4.9.4. Recent Developments
13.4.10. ROXIMITY
13.4.10.1. Company Overview
13.4.10.2. Product/Service Offerings
13.4.10.3. Financials
13.4.10.4. Recent Developments
A comprehensive list of Proximity Marketing brands/manufacturers by country will be provided along with geographical reach, employee count, revenue, product capacities, and their capabilities.

Chapter Fourteen: Disclaimer

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