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Digital OOH Advertising Market Size In India Expected to Rise at 14.3% CAGR During 2023-2028

04-10-2023 09:05 AM CET | Business, Economy, Finances, Banking & Insurance

Press release from: IMARC Group

Digital OOH Advertising Market Size In India Expected to Rise

ย According to the latest report by IMARC Group, titled "๐ˆ๐ง๐๐ข๐š ๐ƒ๐ข๐ ๐ข๐ญ๐š๐ฅ ๐Ž๐Ž๐‡ ๐€๐๐ฏ๐ž๐ซ๐ญ๐ข๐ฌ๐ข๐ง๐  ๐Œ๐š๐ซ๐ค๐ž๐ญ: ๐†๐ฅ๐จ๐›๐š๐ฅ ๐ˆ๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ฒ ๐†๐ซ๐จ๐ฐ๐ญ๐ก, ๐’๐ก๐š๐ซ๐ž, ๐’๐ข๐ณ๐ž, ๐“๐ซ๐ž๐ง๐๐ฌ, ๐Ž๐ฉ๐ฉ๐จ๐ซ๐ญ๐ฎ๐ง๐ข๐ญ๐ฒ, ๐š๐ง๐ ๐…๐จ๐ซ๐ž๐œ๐š๐ฌ๐ญ ๐๐ฎ๐ซ๐ข๐ง๐  ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ‘-๐Ÿ๐ŸŽ๐Ÿ๐Ÿ–", the India digital OOH advertising market size reached US$ 1.7 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 3.6 Billion by 2028, exhibiting a growth rate (CAGR) of 14.3% during 2023-2028

Digital out-of-home (DOOH) advertising is a form of advertising that utilizes digital displays to showcase advertisements in outdoor environments, such as airports, malls, bus shelters, and highways. DOOH advertising allows for dynamic and interactive content to be displayed, and can even be personalized based on the viewer's demographics or location. This form of advertising is highly effective due to its ability to capture the attention of viewers who are on the go and often have a limited attention span. In addition to this, DOOH advertising can be measured for effectiveness through data collection and analysis, allowing advertisers to optimize their campaigns and target the right audiences.

๐†๐ž๐ญ ๐…๐ซ๐ž๐ž ๐๐ƒ๐… ๐’๐š๐ฆ๐ฉ๐ฅ๐ž ๐‘๐ž๐ฉ๐จ๐ซ๐ญ: https://www.imarcgroup.com/india-digital-ooh-advertising-market/requestsample

๐ˆ๐ง๐๐ข๐š ๐ƒ๐ข๐ ๐ข๐ญ๐š๐ฅ ๐Ž๐Ž๐‡ ๐€๐๐ฏ๐ž๐ซ๐ญ๐ข๐ฌ๐ข๐ง๐  ๐Œ๐š๐ซ๐ค๐ž๐ญ ๐“๐ซ๐ž๐ง๐๐ฌ:

The increasing penetration of smartphones and internet connectivity represents a significant factor driving the market growth in India. This is further supported by the rise in the use of digital media platforms, creating a huge potential for digital advertising. In line with this, the rising focus of the governments of various nations on building smart cities is contributing to the growth of the market. Apart from this, the increasing installation of digital screens in public spaces across India is providing a platform for DOOH advertising, thus driving the market growth. Other factors, such as the use of programmatic advertising in DOOH and the delivery of dynamic and interactive content through DOOH, are creating a positive outlook for the market across the country.

๐ˆ๐ง๐๐ข๐š ๐ƒ๐ข๐ ๐ข๐ญ๐š๐ฅ ๐Ž๐Ž๐‡ ๐€๐๐ฏ๐ž๐ซ๐ญ๐ข๐ฌ๐ข๐ง๐  ๐Œ๐š๐ซ๐ค๐ž๐ญ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ‘-๐Ÿ๐ŸŽ๐Ÿ๐Ÿ– ๐‚๐จ๐ฆ๐ฉ๐ž๐ญ๐ข๐ญ๐ข๐ฏ๐ž ๐€๐ง๐š๐ฅ๐ฒ๐ฌ๐ข๐ฌ ๐š๐ง๐ ๐’๐ž๐ ๐ฆ๐ž๐ง๐ญ๐š๐ญ๐ข๐จ๐ง:

๐‚๐จ๐ฆ๐ฉ๐ž๐ญ๐ข๐ญ๐ข๐ฏ๐ž ๐‹๐š๐ง๐๐ฌ๐œ๐š๐ฉ๐ž ๐–๐ข๐ญ๐ก ๐Š๐ž๐ฒ ๐๐ฅ๐š๐ฒ๐ž๐ซ๐ฌ:

The competitive landscape of the India digital OOH advertising market has been studied in the report with the detailed profiles of the key players operating in the market.

๐Š๐ž๐ฒ ๐Œ๐š๐ซ๐ค๐ž๐ญ ๐’๐ž๐ ๐ฆ๐ž๐ง๐ญ๐š๐ญ๐ข๐จ๐ง:

The report has segmented the India digital OOH advertising market on the basis of format type, application, end user and region.

๐๐ซ๐ž๐š๐ค๐ฎ๐ฉ ๐›๐ฒ ๐…๐จ๐ซ๐ฆ๐š๐ญ ๐“๐ฒ๐ฉ๐ž:

โ€ข Digital Billboards
โ€ข Video Advertising
โ€ข Ambient Advertising
โ€ข Others

๐๐ซ๐ž๐š๐ค๐ฎ๐ฉ ๐›๐ฒ ๐€๐ฉ๐ฉ๐ฅ๐ข๐œ๐š๐ญ๐ข๐จ๐ง:

โ€ข Outdoor
โ€ข Indoor

๐๐ซ๐ž๐š๐ค๐ฎ๐ฉ ๐›๐ฒ ๐„๐ง๐ ๐”๐ฌ๐ž๐ซ:

โ€ข Retail
โ€ข Recreation
โ€ข Banking
โ€ข Transportation
โ€ข Education
โ€ข Others

๐๐ซ๐ž๐š๐ค๐ฎ๐ฉ ๐›๐ฒ ๐‘๐ž๐ ๐ข๐จ๐ง:

โ€ข North India
โ€ข West and Central India
โ€ข South India
โ€ข East India

๐€๐ฌ๐ค ๐€๐ง๐š๐ฅ๐ฒ๐ฌ๐ญ ๐Ÿ๐จ๐ซ ๐Ÿ๐ŸŽ% ๐…๐ซ๐ž๐ž ๐‚๐ฎ๐ฌ๐ญ๐จ๐ฆ๐ข๐ณ๐ž๐ ๐‘๐ž๐ฉ๐จ๐ซ๐ญ:
https://www.imarcgroup.com/request?type=report&id=2885&flag=F

๐Š๐ž๐ฒ ๐‡๐ข๐ ๐ก๐ฅ๐ข๐ ๐ก๐ญ๐ฌ ๐จ๐Ÿ ๐ญ๐ก๐ž ๐‘๐ž๐ฉ๐จ๐ซ๐ญ:ย  ย  ย  ย  ย  ย  ย  ย  ย  ย  ย  ย  ย  ย  ย  ย  ย  ย 

โ€ข Market Performance (2017-2022)
โ€ข Market Outlook (2023-2028)
โ€ข Market Trends
โ€ข Market Drivers and Success Factors
โ€ข Impact of COVID-19
โ€ข Value Chain Analysis
โ€ข Comprehensive mapping of the competitive landscape

๐ˆ๐Ÿ ๐ฒ๐จ๐ฎ ๐ง๐ž๐ž๐ ๐ฌ๐ฉ๐ž๐œ๐ข๐Ÿ๐ข๐œ ๐ข๐ง๐Ÿ๐จ๐ซ๐ฆ๐š๐ญ๐ข๐จ๐ง ๐ญ๐ก๐š๐ญ ๐ข๐ฌ ๐ง๐จ๐ญ ๐œ๐ฎ๐ซ๐ซ๐ž๐ง๐ญ๐ฅ๐ฒ ๐ฐ๐ข๐ญ๐ก๐ข๐ง ๐ญ๐ก๐ž ๐ฌ๐œ๐จ๐ฉ๐ž ๐จ๐Ÿ ๐ญ๐ก๐ž ๐ซ๐ž๐ฉ๐จ๐ซ๐ญ, ๐ฐ๐ž ๐ฐ๐ข๐ฅ๐ฅ ๐ฉ๐ซ๐จ๐ฏ๐ข๐๐ž ๐ข๐ญ ๐ญ๐จ ๐ฒ๐จ๐ฎ ๐š๐ฌ ๐š ๐ฉ๐š๐ซ๐ญ ๐จ๐Ÿ ๐ญ๐ก๐ž ๐œ๐ฎ๐ฌ๐ญ๐จ๐ฆ๐ข๐ณ๐š๐ญ๐ข๐จ๐ง.

Media Contact:
Company Name: IMARC Group
Contact Person: Elena Anderson
Email: sales@imarcgroup.com
Phone: +1-631-791-1145
Address: 134 N 4th St
City: Brooklyn
State: NY
Country: United States
Website: https://www.imarcgroup.com

๐€๐›๐จ๐ฎ๐ญ ๐”๐ฌ:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

Our offerings include comprehensive market intelligence in the form of research reports, production cost reports, feasibility studies, and consulting services. Our team, which includes experienced researchers and analysts from various industries, is dedicated to providing high-quality data and insights to our clientele, ranging from small and medium businesses to Fortune 1000 corporations.

IMARC's information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company's expertise.

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