Digital OOH Advertising Market Size In India Expected to Rise at 14.3% CAGR During 2023-2028

 According to the latest report by IMARC Group, titled "𝐈𝐧𝐝𝐢𝐚 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐎𝐎𝐇 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐌𝐚𝐫𝐤𝐞𝐭: 𝐆𝐥𝐨𝐛𝐚𝐥 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐆𝐫𝐨𝐰𝐭𝐡, 𝐒𝐡𝐚𝐫𝐞, 𝐒𝐢𝐳𝐞, 𝐓𝐫𝐞𝐧𝐝𝐬, 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲, 𝐚𝐧𝐝 𝐅𝐨𝐫𝐞𝐜𝐚𝐬𝐭 𝐝𝐮𝐫𝐢𝐧𝐠 𝟐𝟎𝟐𝟑-𝟐𝟎𝟐𝟖", the India digital OOH advertising market size reached US$ 1.7 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 3.6 Billion by 2028, exhibiting a growth rate (CAGR) of 14.3% during 2023-2028

Digital out-of-home (DOOH) advertising is a form of advertising that utilizes digital displays to showcase advertisements in outdoor environments, such as airports, malls, bus shelters, and highways. DOOH advertising allows for dynamic and interactive content to be displayed, and can even be personalized based on the viewer's demographics or location. This form of advertising is highly effective due to its ability to capture the attention of viewers who are on the go and often have a limited attention span. In addition to this, DOOH advertising can be measured for effectiveness through data collection and analysis, allowing advertisers to optimize their campaigns and target the right audiences.

𝐆𝐞𝐭 𝐅𝐫𝐞𝐞 𝐏𝐃𝐅 𝐒𝐚𝐦𝐩𝐥𝐞 𝐑𝐞𝐩𝐨𝐫𝐭: https://www.imarcgroup.com/india-digital-ooh-advertising-market/requestsample

𝐈𝐧𝐝𝐢𝐚 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐎𝐎𝐇 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐌𝐚𝐫𝐤𝐞𝐭 𝐓𝐫𝐞𝐧𝐝𝐬:

The increasing penetration of smartphones and internet connectivity represents a significant factor driving the market growth in India. This is further supported by the rise in the use of digital media platforms, creating a huge potential for digital advertising. In line with this, the rising focus of the governments of various nations on building smart cities is contributing to the growth of the market. Apart from this, the increasing installation of digital screens in public spaces across India is providing a platform for DOOH advertising, thus driving the market growth. Other factors, such as the use of programmatic advertising in DOOH and the delivery of dynamic and interactive content through DOOH, are creating a positive outlook for the market across the country.

𝐈𝐧𝐝𝐢𝐚 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐎𝐎𝐇 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐌𝐚𝐫𝐤𝐞𝐭 𝟐𝟎𝟐𝟑-𝟐𝟎𝟐𝟖 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬 𝐚𝐧𝐝 𝐒𝐞𝐠𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧:

𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐋𝐚𝐧𝐝𝐬𝐜𝐚𝐩𝐞 𝐖𝐢𝐭𝐡 𝐊𝐞𝐲 𝐏𝐥𝐚𝐲𝐞𝐫𝐬:

The competitive landscape of the India digital OOH advertising market has been studied in the report with the detailed profiles of the key players operating in the market.

𝐊𝐞𝐲 𝐌𝐚𝐫𝐤𝐞𝐭 𝐒𝐞𝐠𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧:

The report has segmented the India digital OOH advertising market on the basis of format type, application, end user and region.

𝐁𝐫𝐞𝐚𝐤𝐮𝐩 𝐛𝐲 𝐅𝐨𝐫𝐦𝐚𝐭 𝐓𝐲𝐩𝐞:

• Digital Billboards
• Video Advertising
• Ambient Advertising
• Others

𝐁𝐫𝐞𝐚𝐤𝐮𝐩 𝐛𝐲 𝐀𝐩𝐩𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧:

• Outdoor
• Indoor

𝐁𝐫𝐞𝐚𝐤𝐮𝐩 𝐛𝐲 𝐄𝐧𝐝 𝐔𝐬𝐞𝐫:

• Retail
• Recreation
• Banking
• Transportation
• Education
• Others

𝐁𝐫𝐞𝐚𝐤𝐮𝐩 𝐛𝐲 𝐑𝐞𝐠𝐢𝐨𝐧:

• North India
• West and Central India
• South India
• East India

𝐀𝐬𝐤 𝐀𝐧𝐚𝐥𝐲𝐬𝐭 𝐟𝐨𝐫 𝟏𝟎% 𝐅𝐫𝐞𝐞 𝐂𝐮𝐬𝐭𝐨𝐦𝐢𝐳𝐞𝐝 𝐑𝐞𝐩𝐨𝐫𝐭:
https://www.imarcgroup.com/request?type=report&id=2885&flag=F

𝐊𝐞𝐲 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬 𝐨𝐟 𝐭𝐡𝐞 𝐑𝐞𝐩𝐨𝐫𝐭:                                   

• Market Performance (2017-2022)
• Market Outlook (2023-2028)
• Market Trends
• Market Drivers and Success Factors
• Impact of COVID-19
• Value Chain Analysis
• Comprehensive mapping of the competitive landscape

𝐈𝐟 𝐲𝐨𝐮 𝐧𝐞𝐞𝐝 𝐬𝐩𝐞𝐜𝐢𝐟𝐢𝐜 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐭𝐡𝐚𝐭 𝐢𝐬 𝐧𝐨𝐭 𝐜𝐮𝐫𝐫𝐞𝐧𝐭𝐥𝐲 𝐰𝐢𝐭𝐡𝐢𝐧 𝐭𝐡𝐞 𝐬𝐜𝐨𝐩𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐫𝐞𝐩𝐨𝐫𝐭, 𝐰𝐞 𝐰𝐢𝐥𝐥 𝐩𝐫𝐨𝐯𝐢𝐝𝐞 𝐢𝐭 𝐭𝐨 𝐲𝐨𝐮 𝐚𝐬 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐭𝐡𝐞 𝐜𝐮𝐬𝐭𝐨𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧.

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This release was published on openPR.