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ZOOBE and Studiocanal bring Paddington Bear to global smartphone users, just in time for international theatrical release

11-28-2014 07:31 PM CET | Media & Telecommunications

Press release from: Zoobe message entertainment GmbH

ZOOBE and Studiocanal bring Paddington Bear to global

Starting November 28, famous bear PADDINGTON is set to conquer silver screens around the world in his first cinematic adventure! ZOOBE is proud to announce an international marketing partnership with film distributor Studiocanal that will bring Paddington Bear to life on smartphones as an animated 3D character – with the official message app accompanying the movie.

Paddington fans of all ages can create customized cartoon videos in which an animated version of Paddington delivers their messages. Furthermore users are able to choose from a number of pre-rendered Paddington videos that have been recorded by Elyas M’Barek (SUCK ME SHAKESPEER), the German voice of Paddington. All videos can be shared privately from the app via email, SMS or WhatsApp or with a larger audience on Facebook, Twitter and YouTube. The Paddington character is available for free throughout the first weeks and will be purchasable as a premium character afterwards.

Lutz Rippe, Head of Marketing at Studiocanal: “ZOOBE is the worldwide leader for 3D-animated video messages with more than 400.000 created videos every day. For us, ZOOBE is the ideal partner to reach our audiences with a wide viral coverage. ZOOBE is a strong partner both in Germany and internationally, which will benefit our global theatric release.”

The animated Paddington bear is part of the entire marketing campaign: Just in time for the theatrical release throughout December 2014, Paddington and the Zoobe app will be promoted as featured content in the Google Play Store globally. Furthermore, the Zoobe app will be featured in the official web version of the movie trailer, the website and on official movie handouts in Germany. Paddington also gets a prominent feature on the Zoobe website, where visitors can win free tickets and special Paddington fan boxes: http://zoobe.com/paddington/

Norbert Richard Meinike, CMO of Zoobe: “We are very happy to welcome Paddington Bear into our Zoobe family, where he fits in perfectly considering our audience. Now users across the globe are able to invent their own stories and holiday greetings with Paddington, creating an entirely new emotional way to interact with the film as well as a huge viral distribution.”

ABOUT THE PADDINGTON MOVIE
Having been the subject of countless books and TV episodes, Paddington Bear is coming to the big screen for the very first time in a magical adventure film.

Paddington has grown up deep in the Peruvian jungle with his Aunt Lucy. When an earthquake destroys their home, Lucy decides to smuggle her young nephew on board a boat bound for England, in search of a better life. Arriving alone at Paddington Station, Paddington soon finds that city life is not all he had imagined – until he meets the kindly Brown family. But when Paddington catches the eye of a sinister, seductive taxidermist, it isn’t long before his new home – and very existence – is under threat...

PADDINGTON brings together an all-star cast, with Hugh Bonneville (Downton Abbey, Monuments Men) and Sally Hawkins (Made in Dagenham, Blue Jasmine) as Mr. & Mrs. Brown, Nicole Kidman (The Hours, Moulin Rouge) as the evil taxidermist, Jim Broadbent (Harry Potter, The Iron Lady) as Mr. Gruber and Peter Capaldi (Dr. Who) as the Browns' neighbour, Mr. Curry. The film is directed by Paul King (The Mighty Boosh) and produced by David Heyman (Gravity, the Harry Potter series).

First launched in 2013, ZOOBE is an iPhone and Android app which allows the creation of customized video avatar messages. Since its first launch, ZOOBE is now counting 1.8 million app downloads and more than 70 million created video messages. Founder and CEO of Zoobe is the award-winning filmmaker Leonard F. Krawinkel. ZOOBE uses a patent-protected speech recognition technology to synch the lip movements of an animated cartoon avatar with the audio recording of a user. Within seconds, an individual cartoon video message is created which can then be messaged on a one-to-one basis or be shared independently via an accessible link. The technical framework of ZOOBE is provided as an SDK for integration in other apps and is also available as a white-label solution for brands and partners who seek to create their own customized cartoon avatar apps.

Zoobe message entertainment GmbH
Kurfürstendamm 226
10719 Berlin Germany

CMO: Norbert Richard Meinike
norbert@zoobe.com
fon: +49 30 2888 3889

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