Lassi Market Share in India Report 2023-2028: Industry Trends, Upcoming Demand, Growth Rate (CAGR 20.15%), and Forecast

According to the latest report by IMARC Group, titled, "Lassi Market in India: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028", the Indian lassi market size reached INR 39.5 Billion in 2022. Looking forward, IMARC Group expects the Indian lassi market to reach INR 120.5 Billion by 2028, exhibiting a growth rate (CAGR) of 20.15% during 2023-2028. Lassi is a traditional yogurt-based drink that is prepared using yogurt, water and spices. In order to prepare lassi, yogurt is blended with water in a smooth, frothy texture. The mixture is then seasoned with spices, such as cumin or cardamom, and sometimes sweetened with sugar or honey. It is a refreshing and cooling beverage that is commonly consumed during the hot summer months and can also be flavored with fruit, including mango or strawberry. It is often served with meals as a digestive aid due to the cooling properties of yogurt, which help to soothe the stomach after a spicy or heavy meal. It is rich in protein, calcium, and probiotics and is a great way to incorporate dairy into a vegetarian or vegan diet.

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Lassi Market in India Growth:

The Indian market is primarily driven by the widespread consumption of lassi among the masses. Along with this, the rising health consciousness among individuals is providing a boost to the demand for lassi across the country. Moreover, the increasing preference for convenient and easy-to-prepare beverages is creating a positive market outlook. Apart from this, the easy product availability via online and offline organized distribution channels and the advent of home delivery models are significantly supporting the demand in the Indian market. Furthermore, with the growing spending on aggressive marketing strategies and celebrity endorsements, there has been a considerable rise in the overall demand. Some of the other factors driving the market include continuous innovations in flavors and continuous improvements in the food and beverages sector.

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Lassi Market in India 2023-2028 Analysis and Segmentation:

Competitive Landscape with Key Players:

• GCMMF
• Mother Dairy
• Punjab State Cooperative Milk Producers' Federation Limited
• Milan Dairy Foods Private Limited
• Rajasthan Cooperative Dairy Federation Limited

The report has examined the Indian Lassi Market in 15 major states:

• Maharashtra
• Uttar Pradesh
• Andhra Pradesh and Telangana
• Tamil Nadu
• Gujarat
• Rajasthan
• Karnataka
• Madhya Pradesh
• West Bengal
• Bihar
• Delhi
• Kerala
• Punjab
• Orissa
• Haryana

Key Highlights of the Report:

• Market Performance
• Market Outlook
• Porter's Five Forces Analysis
• Market Drivers and Success Factors
• SWOT Analysis
• Value Chain
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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