Feminine Hygiene Products Market May Set a New Growth Story | Kao Corporation, Lola, Kimberly-Clark Corporation

HTF Market Intelligence released a new research Study of 90 pages on title 'Global Feminine Hygiene Products Market' with in-depth analysis, forecast and business moves. The market Study is segmented by key a region that is accelerating the marketization. The research is based on primary and secondary statistical sources and includes both qualitative and quantitative information. The detailed information is based on current trends and historic milestones. The study covers with important players such as Kimberly-Clark Corporation, The Procter & Gamble Company , Unicharm Corporation, Johnson & Johnson , Edgewell Personal Care, Hengan International, Kao Corporation, Lola, Loonlab, First Step Digital.

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Summary
The feminine hygiene products market, which comprises sanitary pads, tampons, menstrual cups, and vaginal health products, constitutes a significant share of the personal hygiene products market across the world. Increasing awareness about intimate hygiene among women, combined with preference for sanitary products, creates a huge demand for feminine hygiene products. The global feminine hygiene products market is forecasted to expand at a CAGR of 6.8%, and will reach a value of USD 52 Bn by 2023, from USD 37.4 Bn in 2018.

Segmentation based on product type:
Based on product type, sanitary pads had the highest market share (55.1%) in 2018, owing to strong consumer awareness about the harmful effects of using unhygienic products during. Sanitary pads are the most common sanitary protection product across all the geographies and are available in a variety of sizes, shapes, and absorption levels. In countries like India, China, Kenya, Australia, Ireland, Canada and New Zealand, sanitary pads are preferred over other menstrual hygiene products. It is followed by tampons, which had a market share of 7.0% in 2018, since they are convenient to use and are popular in the western region. Menstrual cups and other hygiene products together account for a total market share of nearly 38% of the global feminine hygiene products market in 2018, and are expected to show moderate growth during the forecasted period.

Segmentation based on distribution channel:
Based on the distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, specialty stores, retail pharmacies, and e-commerce. The e-commerce and retail pharmacies segment is expected to witness the highest growth in terms of value among all the distribution channels. The specialty stores segment is expected to be another lucrative segment over the forecast period, since they offer a wide range of products under one roof. This segment demonstrated significant market share of nearly 23% in terms of revenue in 2018. These stores offer discounts and other benefits, which aid the growth of the feminine hygiene products market.

Regional insights:
Asia-Pacific is the leading feminine hygiene products market, and accounted for a share of approximately 34.2% of the global market in 2018. The retail business in Asia-Pacific is witnessing change and consumers are following global trends. In addition, increase in disposable income enable women to choose from a variety of cleanliness and sanitary solutions. Aggressive marketing strategies, to raise awareness and drive sales, have contributed to regional growth. Europe, with the presence of dominant players, high awareness, and a variety of feminine hygiene products, is anticipated to expand at the highest CAGR (7.1%) during the (2023-2027) period. The feminine hygiene products market for the rest of the world (Latin America, Middle East and Africa), though still at nascent stages, will also experience high growth.

Companies covered:
• Kimberly-Clark Corporation
• The Procter & Gamble Company
• Unicharm Corporation
• Johnson & Johnson
• Edgewell Personal Care
• Hengan International
• Kao Corporation
• Lola
• Loonlab
• First Step Digital

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FIVE FORCES & PESTLE ANALYSIS:
In order to better understand market conditions five forces analysis is conducted that includes the Bargaining power of buyers, Bargaining power of suppliers, Threat of new entrants, Threat of substitutes, and Threat of rivalry.

• Political (Political policy and stability as well as trade, fiscal, and taxation policies)
• Economical (Interest rates, employment or unemployment rates, raw material costs, and foreign exchange rates)
• Social (Changing family demographics, education levels, cultural trends, attitude changes, and changes in lifestyles)
• Technological (Changes in digital or mobile technology, automation, research, and development)
• Legal (Employment legislation, consumer law, health, and safety, international as well as trade regulation and restrictions)
• Environmental (Climate, recycling procedures, carbon footprint, waste disposal, and sustainability)

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