Video Processing Platform Market is poised to rise at a higher CAGR of 14.1% during 2022-2029 | Size, Share, Analysis & Forecast

Video Processing Platform Market is projected to grow at a significant Compound Annual Growth Rate (CAGR) of 14.1% during 2022-2029.

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The factors driving growth of the Video Processing Platform (VPP) Market includes increasing penetration of smartphones around the world, growing demand for high quality videos, rising popularity of Video-On-Demand services and improvements in internet connectivity around the world. Moreover, commercialization of 5G technology, increasing number of internet users across the globe, emerging trend of mobile video streaming, growing adoption of advanced technologies such as Artificial Intelligence (AI), and Machine Learning (ML) and rapid urbanization, are some of the additional factors supplementing the Video Processing Platform Markets size. In addition, the increasing investments by major corporation on research and development, strategic mergers, and collaborations between enterprises, rise in the launch of innovative products and growing population growth rates, are further contributing towards the market growth.

However, growth of the Video Processing Platform (VPP) Market is hindered due to complex nature of video processing.

The major players operating in the market are SeaChange International, InPixal, MediaKind, Amagi, NVIDIA Corporation, Imagine Communications, Kaltura Inc., Vantrix Corporation Appear AS and SeaChange International, among others.

Based on Vertical, the Media & Entertainment emerged as the fastest growing segment during the forecast period

Increasing popularity of OTT platforms and rising application of video processing in video streaming, webcasting, and video conferencing, are propelling segment's growth.

Based on Application, the Video Upload & Ingestion is projected to hold the highest market share over the forecast period

Processing platforms allows organizations to create videos with flexibility, by capturing and storing video files in an organized way, is pushing segment's growth.

Based on Region, the North American region is anticipated to expand at a remarkable CAGR during the forecast period

Technological innovations in artificial intelligence, machine learning, and real-time advertising, growing popularity of video-on-demand services, rapid industrialization, rising population growth rates and high per capita incomes, are some of the important factors augmenting the market growth in the North American region.

Key Developments

In 2021, MediaKind introduced MediaKind Engage with extraordinary direct-to-consumer fan experiences. It is an end-to-end portfolio and deep expertise in delivering advanced video and cloud workflow operations.
In 2020, Appear AS introduced new video networking features on the ground-breaking X platform. The platform will provide optimized latency with UHD resolution with flexible HDR support featuring TICO, JPEG2K, AVC, and HEVC.

Market Segmentation

Segmentation by Vertical

Education
Media & Entertainment
Manufacturing
Healthcare
Others

Segmentation by Application

Video Upload & Ingestion
Dynamic Ad Insertion
Video Transcoding & Processing

Segmentation by Content Type

Real-Time/Live
On-Demand

Segmentation by Component

Hardware
Platform
Services

Segmentation by Region

Asia Pacific
China
Japan
India
Rest of APAC

North America
United States of America
Canada

Europe
United Kingdom
Germany
France
Spain
Rest of Europe

RoW
Brazil
South Africa
Saudi Arabia
UAE

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