India Digital OOH Advertising Market Size to Reach US$ 3.2 Billion by 2027 at 14.7% CAGR

According to IMARC Group's latest report, titled "India Digital OOH Advertising Market: Global Industry Growth, Share, Size, Trends, Opportunity, and Forecast during 2022-2027", the India digital OOH advertising market size reached US$ 1.5 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 3.2 Billion by 2027, exhibiting a growth rate (CAGR) of 14.7% during 2022-2027.

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Year considered to estimate the market size:

Base year of the analysis: 2021
Historical period: 2016-2021
Forecast period: 2022-2027

India Digital OOH Advertising Market Outlook:

Digital out-of-home (DOOH) advertising is a modern marketing channel that displays promotional media on digital signage in public outdoor locations. These include bus shelters, airports, railway stations, shopping malls, medical waiting rooms, retail stores, highways, and movie theaters. With the widespread use of the internet, advertisers now have access to advanced technologies like motion graphics, projectors, and virtual screens, enabling them to target specific demographics more effectively. The many advantages of DOOH advertising have made it popular for manufacturers looking to promote their products and services.

India Digital OOH Advertising Market Trends:

The DOOH advertising market in India is experiencing remarkable growth, driven by the rapid expansion of digital and internet-based advertising platforms, ongoing infrastructure developments, and expanding retail facilities. Moreover, the surging number of smartphone users and inflating consumer per capita income are boosting the market growth in the country. In line with this, with an increasing number of people spending time outdoors, the demand for DOOH advertising is significantly propelling among advertisers to reach a wider audience in a limited period. They are also opting for screens that deliver contextually relevant, intelligent, and real-time content to showcase ads and are integrating advanced technologies, such as augmented reality (AR) and virtual reality (VR), to enhance the user experience and increase engagement, which, in turn, is creating a positive outlook for the market.

India Digital OOH Advertising Market 2022-2027 Competitive Analysis and Segmentation:

Competitive Landscape With Key Players:

The competitive landscape of the India digital OOH advertising market has been studied in the report with the detailed profiles of the key players operating in the market.

Key Market Segmentation:

The report has segmented the India digital OOH advertising market on the basis of format type, application, end user and region.

Breakup by Format Type:

• Digital Billboards
• Video Advertising
• Ambient Advertising
• Others

Breakup by Application:

• Outdoor
• Indoor

Breakup by End User:

• Retail
• Recreation
• Banking
• Transportation
• Education
• Others

Breakup by Region:

• North India
• West and Central India
• South India
• East India

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This report can serve as an excellent guide for investors, researchers, consultants, marketing strategists and all those who are planning to foray into the market in any form.

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Key Highlights of the Report:                                                           

• Market Performance (2016-2021)
• Market Outlook (2022-2027)
• Market Trends
• Market Drivers and Success Factors
• Impact of COVID-19
• Value Chain Analysis
• Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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