Pizza Market Size Estimated to Grow US$ 192.4 Billion by 2028

The latest research study "Pizza Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028" by IMARC Group, finds that the global pizza market size reached US$ 141.1 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 192.4 Billion by 2028, exhibiting a growth rate (CAGR) of 5.1% during 2023-2028.

Pizza represents a flavorful dish of Italian origin, including a round, flattened dough base of wheat bread scattered with a savory topping mixture of meat, vegetables, cheese, and various seasonings. It is typically served hot and prepared in a wood-fired oven at a high temperature and baked within a short period. Pizza involves forming a pie shape, kneading the fermented flour dough with yeast, adding pizza sauce from pureed tomatoes flavored with spices, topping it with vegetables, and baking it. As a convenient and fast lunch, dinner, breakfast, or snack, this dish is a popular food choice on several occasions. Pizza is generally seen as a savory food formed into a round form and served in wedges, but over time, it has grown to take on various shapes, including square and rectangular, while the toppings for baked crust have also developed. As a result, pizza is widely gaining traction globally as one of the most popular fast-food products.

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Pizza Market Trends and Drivers:

The emerging trend of westernization and the shifting consumer dietary patterns are primarily driving the pizza market. Besides this, the escalating demand for convenience and ready-to-eat (RTE) food products among the working population, owing to their hectic lifestyles, is further augmenting the market growth. Moreover, the introduction of customized pizzas with exotic and innovative toppings and crust types as per the consumer needs and the development of healthier variants, such as low-calorie, vegan, and gluten-free pizzas, are also catalyzing the global market. Apart from this, continual technical advancements, including robotic automation, ghost kitchens, customer preference tracking analytics, and integrated third-party delivery systems, are anticipated to propel the pizza market over the forecasted period.

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Pizza Market 2023-2028 Analysis and Segmentation:

Competitive Landscape:

The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.

Who are the key players in the Pizza Market?

• Boston Pizza
• California Pizza Kitchen Inc.
• CEC Entertainment LLC
• Chicago Pizza
• CICI ENTERPRISES LP
• Domino's Pizza Inc.
• FAT Brands Inc.
• Godfather's Pizza
• MOD Super Fast Pizza LLC
• Papa Murphy's International (Papa Murphy's Holdings, Inc.)
• PepsiCo Inc.
• Pizza Capers (Retail Food Group Limited)
• Pizza Ranch, etc.

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The report has segmented the market on the basis of

Type Insights:

• Non-vegetarian Pizza
• Vegetarian Pizza

The report has provided a detailed breakup and analysis of the pizza market based on the type. This includes non-vegetarian pizza and vegetarian pizza. According to the report, non-vegetarian pizza represented the largest segment.

Crust Type Insights:

• Thick Crust
• Thin Crust
• Stuffed Crust

The report has provided a detailed breakup and analysis of the pizza market based on the crust type. This includes thick crust, thin crust and stuffed crust. According to the report, thick crust represented the largest segment.

Distribution Channel Insights:

• Quick Service Restaurants (QSR)
• Full-Service Restaurants (FSR)
• Others

A detailed breakup and analysis of the pizza market based on the distribution channel has also been provided in the report. This includes quick service restaurants (QSR), full-service restaurants (FSR), and others. According to the report, quick service restaurants (QSR) accounted for the largest market share.

Breakup by Region:

• North America: (United States, Canada)
• Asia Pacific: (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe: (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America: (Brazil, Mexico, Others)
• Middle East and Africa

Key highlights of the report:

• Market Performance (2017-2022)
• Market Outlook (2023- 2028)
• Porter's Five Forces Analysis
• Market Drivers and Success Factors
• SWOT Analysis
• Value Chain
• Comprehensive Mapping of the Competitive Landscape

If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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