New 3 Birds Study Finds that a Major Dealership Profit Center is Seriously Under-Represented Online
3 Birds analyzed the websites of more than 900 dealerships located all across the United States that sell highline, import, and domestic brands. The findings include:
61% of dealership websites have less than five pages of service related content
82% of dealership websites do not include a “Why Service Here” value proposition
7 out of 10 dealership websites do not mention OEM service programs
The fact that more than 70 million searches on service-related topics happen on Google every month shows that consumers are looking for information and transparency around vehicle service, yet many dealerships are missing an opportunity to be the source of that information for their customers and other consumers by not providing rich content about vehicle service on their websites.
"We have long suspected that dealerships in general were not providing consumers with the content they've been looking for online. In fact, this perceived lack of service-related content on dealerships' main websites is what inspired the creation of our Fixed Operations Marketing Suite," commented Kristen Judd, CEO, 3 Birds Marketing. "Our proprietary study confirmed these suspicions and has allowed us further insight into the state of service-related content in the industry. The bottom line is dealerships have a tremendous opportunity to provide information that consumers want which will help to increase their transparency, further positioning themselves as trusted partners in the ongoing care of their customers’ vehicles."
Dealership representatives, manufacturers, and industry stakeholders can request a copy of the whitepaper via:
http://www.3birdsmarketing.com/papers/2014-service-study. For speaking engagement requests, brand analysis, or further information, contact us at http://3birdsmarketing.com/contact.
About 3 Birds Marketing, LLC
3 Birds Marketing is a WBENC-certified provider of software-assisted marketing solutions, reporting and analytics, and consulting and training focused in the automotive retail space. 3 Birds has helped automobile manufacturers, distributorships, advertising agencies, dealer associations, automobile dealership groups and dealerships demand, attract, and convert modern digital consumers through enterprise-level integrated marketing technology, outstanding client services, and extensive marketing and automotive retail experience. 3 Birds was founded in 2009 and is headquartered in Chapel Hill, North Carolina. Visit www.3birdsmarketing.com to learn more.
3 Birds Marketing
505-B West Franklin St
Chapel Hill, NC 27516
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