Meiro CDP Adds Native Mobile Push Channel to Expand Marketing Channels Offering

Singapore - Meiro, the leading Customer Data Platform (CDP) announced today the addition of a native Mobile Push feature to its platform, allowing marketers to send personalized notifications to their mobile app users directly from the Meiro Business Explorer dashboard.

With the growing popularity of mobile apps, the Mobile Push feature offers marketers a powerful tool to reach and engage their target audience. By utilizing Meiro's CDP, marketers can generate custom audiences using custom-built business taxonomy and immediately activate them with personalized messages and offers. Personalized in-app notifications have been shown to yield up to 4x higher open rates, making the Mobile Push feature an essential tool for marketers looking to maximize brand engagement and ROI.

"We are thrilled to unveil our latest offering to our valued clients, aimed at enhancing their ability to engage with their target audience in a more authentic manner via mobile applications," said Pavel Bulowski, CPO and co-founder of Meiro. "This is a pivotal step towards fulfilling our vision of providing a comprehensive and integrated Customer Data Platform dashboard, encompassing a diverse array of direct marketing channels to empower our users with a seamless marketing activation experience."

Meiro has provided best practices for leveraging 1st-party data insights in crafting powerful customer engagement with mobile push notifications and has listed a variety of use cases for the new feature in their documentation. This feature is available to all Meiro users at no extra cost, regardless of the subscription plan, making it an accessible and cost-effective solution for marketers.

For more information on Meiro and its Mobile Push feature, visit meiro.io or contact at hello@meiro.io

Meiro Pte. Ltd.
53 Jalan Rumia
Singapore 278004

About Meiro:
Meiro is a full-stack Customer Data Platform (CDP) that collects, cleans, and unifies customer demographic and behavioral signals into a single, actionable customer view. The key component of Meiro CDP is a cross-device identification engine, allowing you to track users' interactions with your brand across all channels and touchpoints, from first contact to sales to retention, online and offline. Meiro CDP enables you to leverage augmented data points in direct marketing channels and programmatic advertising, and its flexible delivery model supports any cloud provider and on-premise hosting, ensuring full compliance with data privacy frameworks.

This release was published on openPR.