Green Tea Market Opportunities, Business Forecast To 2028

The global green tea market size was valued at USD 14.5 billion in 2021 and is poised to grow at a significant CAGR of 7.1% during the forecast period 2022-28. Green tea is a light-green beverage with a little bitter flavour that is produced from the unoxidized leaves of the Camellia sinensis plant. It was traditionally used as a medication in China and India to treat several conditions, including soothing digestion, reducing bleeding, regulating body temperature, enhancing heart and brain health, and repairing wounds. Due to consumer lifestyle changes, an increase in the prevalence of chronic diseases, and growing knowledge of the health advantages of green tea, it is quickly expanding in popularity as a beverage around the world. Green tea is also frequently utilized as a raw ingredient in the creation of beverages, dietary supplements, dental care products, and cosmetics.

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Green Tea Market Growth Factors:
Green tea is an expensive beverage because of its high nutritional value and the extensive processing of green tea leaves in manufacturing facilities. Because of this, only a small portion of the populace in poorer nations gets access to green tea. This aspect is anticipated to restrict the market growth for green tea throughout the forecast period. Furthermore, it is anticipated that a lack of knowledge about the availability of healthy tea drinks like matcha green tea among individuals in rural areas of developing countries will further restrain the market. Major players have started concentrating on developing new products to fulfill the increased demand for high-nutrition drinks like matcha green tea and green tea. Green tea immune, a new product from Tetley, a well-known green tea brand from Tata Consumer Products, is strong in vitamin C and works to strengthen one's immune system. The product is available from the company in four different flavors: original, ginger & mint, mango variant, and lemon & honey. Such elements are anticipated to improve the sector in the future.

The global green tea market Segmentation:
1) By Type: Green Tea Bags, Green Tea Instant Mixes, Iced Green Tea, Loose Leaf, Others.
2) Lavor Type: Lemon, Aloe Vera, Cinnamon, Vanilla, Basil, Others.
3) Distribution Channel Type: Super Markets and Hyper Markets, Convenience Stores, Online, Others.

Green Tea Market Regional Analysis:
By region, the green tea market was dominated by Asia-Pacific in 2022, and it is anticipated that this region would continue to have the fastest sub-segment growth over the forecast period. The expansion is attributed to the global presence of significant green tea-producing nations including China, Pakistan, India, and Sri Lanka. Many nations, like China and India, have concentrated on cultivating tea plants across wide swathes of land since the region's natural attributes, such as temperature, humidity, and soil texture, are favourable to tea cultivation.

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Key players in the green tea market report are Celestial Seasonings, Finlay's Beverages Ltd., Frontier Natural Products Co-Op Tata, Global Beverages, The Coca-Cola Company, Unilever, Cape Natural Tea Products, Associated British Foods LLC, Arizona Beverage Company, AMORE Pacific Corp

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