Personalized Nutrition Market is projected to reach the value of $34.93 billion by 2030

According to the report by Virtue Market Research, in 2022, the Personalized Nutrition Market was valued at $11.4 billion, and is projected to reach a market capitalization of $34.93 Billion by 2030. Over the forecast period of 2023-2030, market is estimated to grow at a CAGR of 14.9%, The market for personalized nutrition has been growing significantly owing to high awareness and attraction of people for ways to optimize their health and wellness.

The importance of nutrition in overall health and wellness cannot be overstated. Proper nutrition is essential for maintaining good health and preventing a wide range of chronic diseases. In recent years, there has been a growing awareness of the critical role that nutrition plays in overall health, and this trend is driving the growth of the personalized nutrition market. As more people become aware of the link between nutrition and health, they are seeking out personalized nutrition solutions to optimize their health and wellness. These solutions may include dietary supplements, meal plans, and functional foods that are tailored to meet the specific needs and goals of individual consumers. The growing awareness of the importance of nutrition is being fuelled by a growing body of research demonstrating the link between nutrition and various health outcomes. Research has shown that a diet rich in fruits, vegetables, and whole grains can help to reduce the risk of heart disease, diabetes, and certain types of cancer. Similarly, a diet that is low in saturated and trans fats, cholesterol, and salt can help to reduce the risk of heart disease and stroke. In addition, the increasing prevalence of chronic diseases such as obesity, diabetes, and heart disease is also driving demand for personalized nutrition products.

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The COVID-19 pandemic has had a significant impact on the personalised nutrition market. The demand for personalised nutrition products has increased as people are looking for ways to boost their immune systems and maintain their overall health. Many people have turned to online platforms and tele health services to access personalised nutrition advice and recommendations. There has also been an increase in the number of companies offering personalised nutrition products. Many of these companies have adapted to the current circumstances by offering online consultations and home delivery options.

Segmentation Analysis:

The Personalized Nutrition Market segmentation include:

By Application:
• Weight management
• Sports nutrition
• Chronic disease management
• Other applications

Due to the increased consumer awareness of customised solutions offered by plans, kits, and apps, the weight management category is anticipated to be a leading market. The market for personalised nutrition is seeing an increase in the influence of digital health-related solutions, which is driving the segment's growth. Numerous participants in the market for personalised nutrition provide nutritional supplements that are integrated into customised regimens for clients. Genomic testing kits for personalised nutrition are used to support customers with DNA-based diets as consumers' preferences for customised approaches have grown. Adults are now using apps for individualised nutrition as a result of changing lifestyle habits.

By Distribution channel:
• Online
• Brick and mortar stores
• Healthcare professionals

The personalized nutrition market is a rapidly growing industry that offers a range of products and services that are tailored to meet the specific nutritional needs and goals of individual consumers. The Online distribution is the fastest growing channel in the segment recording more growth than any other segment due to its fast delivery and instant nature.

By Form:

• Tablets
• Capsules
• Powder
• Liquid

The personalised nutrition market includes a wide range of products that are available in different forms, each of which has its own unique benefits and characteristics. The form that is most suitable for a particular product or application will depend on several factors, including the type of active ingredients, the desired dosage, and the intended method of administration.

By Product:
• Active Measurement
• Apps Testing Kits
• Standard Measurement

Due to the increased consumer awareness of customised solutions offered by plans, kits, and apps, the active measurement category is anticipated to be a leading segment in the market. The market for personalised nutrition is seeing an increase in the influence of digital health-related solutions, which is driving the segment's growth. Numerous participants in the market for personalised nutrition provide nutritional supplements that are integrated into customised regimens for clients. Genomic testing kits for personalised nutrition are used to support customers with DNA-based diets as consumers' preferences for customised approaches have grown. Adults are now using apps for individualised nutrition as a result of changing lifestyle habits.

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By Region
The personalized nutrition market is well-established in North America and Europe, with a large and diverse consumer base and several leading industry players. The market in these regions is driven by increasing awareness of the importance of nutrition in overall health & wellness and the growing prevalence of chronic diseases.

The Asia Pacific region is also a key growth market for personalized nutrition products, driven by increasing awareness of the importance of nutrition in overall health and wellness and the growing prevalence of chronic diseases. The region is home to a large and diverse consumer base, and is projected to be a key growth market for personalized nutrition products in the coming years. Latin America is also a growing market for personalized nutrition products, driven by increasing awareness of the importance of nutrition in overall health and wellness and the growing prevalence of chronic diseases.

Latest Industry Developments:
1. Following the strategic acquisition of Benovate, a cutting-edge digital health and wellness platform for the workplace, Wellness Coaches USA, LLC. increased its capabilities in the digital healthcare industry in July 2021. It would aid the business in fortifying its position in the market for customised nutrition.

2. DSM purchased Hologram Sciences (company) in April 2021. This consumer-facing business will develop brands that focus on various health issues. Utilizing individualised nutrition, digital coaching, and health diagnostics, the organisation will offer a holistic approach to wellness. Increasing the company's footprint in the B2C market for customised nutrition would be beneficial.

3. Nestle's acquisition of Vital Proteins: In 2020, Nestle acquired Vital Proteins, a leading provider of collagen-based protein products. This acquisition helped Nestle to expand its presence in the personalized nutrition market and to offer a wider range of personalized nutrition products to consumers.

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This release was published on openPR.