The global market size for Global Sanitary Pads in 2021 was estimated at around USD 24.20 Bn. Whereas it will reach USD 34.41 Bn by 2029 with a significant growth rate of 4.50%

There are many products such as pads, tampons and cups, can be used in periods. The main purpose of these product is to absorb menstrual fluid. Sanitary pads, also known as menstrual pads or sanitary napkin is a mostly used and prefer product by women's all across the world. Sanitary pads are typically made of a combination of materials, including a liquid-absorbent core, a waterproof backing, and an adhesive to keep the pad securely in place in a woman's underwear. Sanitary pads come in different absorbencies and sizes, and are available in both disposable and reusable options. It is recommended that a sanitary pad be changed at least every three to four hours. The sanitary pads come in a different size depending on the menstrual flow of the individual.

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Market Dynamics of Sanitary Pads Market
Economic opportunities coupled with availability of wider range of social and cultural amenities such as schools, hospitals, malls etc., are the key factors responsible for the growing urbanization. With more people moving to urban areas, there is an increased demand for sanitary pads as they are more widely available in urban areas. In addition, rising education opportunities for women coupled with consistently increasing number of working women attributed to the high cost of living and changes in social norms and attitudes, expected to drive the demand of sanitary pads in urban areas. Rising disposable income in emerging economies leads to the affordability of sanitary pads. Furthermore, increasing health consciousness among women and benefits of sanitary pads such as leakage proof, convenience, easy to dispose over cloths drives the demand of sanitary pads. The sanitary pads are easily available at pharmacies, convenience store and supermarket. Moreover, expanding e-commerce market has made it easier for people to purchase sanitary pads online, which gives opportunity to sanitary pads market.

Many governments are focusing on promoting the menstrual hygiene, such as providing free sanitary pads and its usage in schools have great impact on sanitary pads market growth. For instance, 'Sanitary Towels Programme', by the Government of Kenya, provides free sanitary pads to all schoolgirls in the region. In addition, many NGO also provided sanitary pads to girls in Nairobi (capital of Kenya) slum during COVID-19 lockdown. Indian Ministry of Health and Family Welfare implemented the Scheme for Promotion of Menstrual Hygiene among adolescent girls in the age group of 10-19 years since 2011. Under this scheme, a pack of sanitary napkins are provided to adolescent girls by the Accredited Social Health Activist (ASHA) at subsidized rate of Rs. 6 per pack. Moreover, women can get sanitary napkins at just Rs. 1 per pad (USD 0.012) at Pradhan Mantri Bhartiya Janaushadhi Kendras across the country.

Current News on Sanitary Pads:
- August 28, 2020
The Modi government is planning to launch a USD 1469.17 Million scheme to ensure access to sanitary napkins across India, pegged on its popular Re 1/pad Suvidha brand.

- January 17, 2023
The OiTr dispenser provides free sanitary pads to users with a dedicated app on their smartphones around Japan.

- May 20, 2022
Kenyan Woman Creates Biodegradable Pads from Agricultural Waste

- November 22, 2022
The study by NGO, Toxics Link, found the presence of phthalates and volatile organic compounds in a total of ten samples, six inorganic and four organic sanitary pads available in the market.

Segment Analysis of the Sanitary Pads Market
On The Basis Of Type, the market is the global Sanitary Pads market is classified into disposable sanitary pads, cloth sanitary pads and biodegradable sanitary pads. The disposable sanitary pad dominated the overall sanitary pad market due to the convenience of use. This market segment is also driven by the initiatives taken by Government and NGO through awareness campaigns. Considering the environmental impact of disposable pads coupled with rising awareness about biodegradable sanitary pads, the segment expected to shows higher growth rate in coming years

• In terms of revenue The Disposable Sanitary Pads market was valued at 62.00% share of total global keyword market

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Based On The Wing Segment, the market of sanitary pad is categorised into pad with wings and pad without wings. Pad with wings have largest market share due to the high demand. However, pad without wings is low price and much affordable.

Regular, large, extra-large, and pantyliners are the different types of sanitary pads depend on the sizes. Regular size is most commonly used sanitary pad during light to moderate flow. It's important to note that different women have different needs and preferences, and it's essential for them to have access to a variety of sizes and absorbencies to choose from.

Based On Distribution Channel, the sanitary pads market is divided into supermarkets and hypermarkets, pharmacies, convenience stores, online and others. Pharmacies and supermarkets together hold major share as pharmacies located near residential areas and easily accessible.

• In terms of revenue, Supermarkets and Hypermarkets was the leading segment with 26.00% share of total keyword market in 2021

Regional Analysis of Sanitary Pads Market
North America and Europe lead the global sanitary pad market. These regions have a high penetration rate of sanitary pads and a large consumer base due to the high urbanization in the region. Additionally, the presence of key players in these regions, such as Procter & Gamble and Kimberly-Clark, have further contributed to the growth of the market in these regions. Asia Pacific is also a significant market for sanitary pads, especially in developing countries such as India and China. The increasing awareness about menstrual hygiene, rising disposable income re driving the demand for sanitary pads in this region.

• Asia Pacific was the dominated region with 28.50% of total revenue market share in 2022.

Competitive Analysis of the Sanitary Pads Market
Major players involved in the market including
• Edgewell Personal Care Company
• Hengan International Group Company Limited
• Johnson & Johnson
• Kao Corporation
• Kimberly-Clark Corporation
• Lil-lets UK Limited
• Ontex
• Organyc
• Procter & Gamble
• Sanofi S.A
• Unicharm Corporation

News Section:
- December 20, 2022
India-based biodegradable sanitary pad manufacturer wins Nikkei Asia Award for its unique technology and potential benefit to society.

- January 13, 2023
Unicharm (Japanese company of disposable hygiene products) has created female-owned shops dedicated to selling its feminine hygiene products in rural India.

- September 20, 2022
Niine Private Limited, a sanitary napkin manufacturer plans to invest over USD 6.12 million in the next 5 years.

- December 7 2022
India's leading FMCG company Dabur reportedly plans to enter India's feminine care market with its new brand Fem with the launch of 'Fem Ultra Care Sanitary Napkins'.

- February 2019
UNFPA (United Nations Population Fund) Uganda and Kao Corporation, a Global consumer products and chemical company, forged a partnership agreement on 1st February 2019 to implement a social change initiative of menstrual hygiene management in Uganda. Kao will support EcoSmart Pads, Ltd., a startup company that produces affordable and environmentally friendly sanitary pads for women and girls from low-income households.

- May 22, 2022
Kimberly-Clark Corporation the makers of Huggies diapers and Kotex sanitary napkins plans to reduce the carbon footprint of their brands including Huggies, Depend, and Kotex by 50% over the coming decade.

- May 4, 2022
Ontex, an international provider of personal hygiene solutions donated 6,000 sanitary napkins to 29 schools and boarding schools of the non-profit association SKOG in Ghent, Belgium to combat rising menstrual poverty.

- June 1, 2019
Jewel Sanitary Napkins (JSN), a U.S-based company, launched its graphene-enhanced sanitary napkins that helps in dysmenorrhea (painful abdominal cramps), fatigue, metabolism, bacteria, aroma, immune system and moving heat away from the core.

Sanitary Pads Market Report Scope
Type:
• Disposable Sanitary Pads
• Cloth Sanitary Pads
• Biodegradable Sanitary Pads

Wings:
• With Wings
• Without Wings

Sizes:
• Regular
• Large
• Extra large
• Pantyliners

Distribution Channel:
• Supermarkets and Hypermarkets
• Pharmacies
• Convenience Stores
• Online
• Others

The market for sanitary pads is fragmented in nature due to the presence of large number of players.

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Recurrently Inquired Queries
- What is the total market value for the Sanitary Pads market?
Response: The market value in 2021 was USD 24.20 billion and will reach to USD 34.41 billion by 2029

- What is the CAGR of the Sanitary Pads market?
Response: The CAGR of the market for 2022-2029 is 4.50%

- Which region holds the maximum market share for the Sanitary Pads market?
Response: Asia Pacific dominates the market in 2021

- What companies are covered in the report on the Sanitary Pads market?
Response: Companies like Edgewell Personal Care Company, Hengan International Group Company Limited, Johnson & Johnson, Kao Corporation, Kimberly-Clark Corporation, Lil-lets UK Limited, Ontex, Organyc, Procter & Gamble, Sanofi S.A, Unicharm Corporation are profiled in the final report

- What are the future threats for the growth of market?
Response: Environmental impact of sanitary pads.

Related Market Reports
Personal Care Products Market - https://www.cognitivemarketresearch.com/personal-care-products-market-report
Menstrual Care Products Market - https://www.cognitivemarketresearch.com/menstrual-care-products-market-report
Tampons Market - https://www.cognitivemarketresearch.com/tampons-market-report
Menstrual Cup Market - https://www.cognitivemarketresearch.com/menstrual-cups-market-report

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