Denim Jeans Market: Global Industry Outlook, Size ($88.1 Billion), Share, Growth (CAGR of 4.2%), Top Companies Analysis and Research Report 2021-2030

Allied Market Research published a report, titled, "Denim Jeans Market by Fitting Type (Slim Fit, Regular Fit, Skinny Fit, Relaxed Fit, Others), by Price Point (Mass, Premium), by End User (Men, Women, Children), by Distribution Channel (Hypermarket and Supermarket, Convenience clothing store, Specialty Store, Online Sales Channel, Others): Global Opportunity Analysis and Industry Forecast, 2020-2030". According to the report, the global denim jeans industry generated $56.2 billion in 2020, and is anticipated to generate $88.1 billion by 2030, witnessing a CAGR of 4.2% from 2021 to 2030.

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Denim is a fabric that is made of cotton. Denim was firstly used for making work cloths and then it gained significance as a material to be used for making others types of garments including shirts, jackets, and jeans. Product innovations with designs, patterns, colors, and fitting, rise in sense of fashion, and growing standard of living are some factors attributable to the growth of the denim jeans market during the forecast period. Social media and fashion influencers are major influencers for the fashion industry, which in turn boost the demand for denim jeans. Furthermore, rise in awareness regarding the availability of various types of denim jeans including skinny, tapered, regular, and athletic fit jeans through social media and e-commerce platforms are further anticipated to increase the demand for denim jeans.

Rise in spending capacity, per capita consumption of denim jeans, consciousness regarding the clothes suitable for the body types and acceptance of casual wears for office work is likely to garner the growth of the denim jeans market. In addition, the increase in disposable income in the developing countries of Asia-Pacific, such as India and China, has increased the expenditure on personal grooming and clothing, which further drives the growth of the global denim jeans market. Work from home practices, rise in popularity for loose-fitting cloths, and adoption of voluntary simplicity lifestyle, especially in the outfit segment and social barriers for women especially in middle east countries, including Saudi Arabia Dubai and other countries are likely to restrain the growth of the market during the forecast period.

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Based on fitting type, the slim fit segment held the highest market share in 2020, accounting for more than two-fifths of the global denim jeans market, and is estimated to maintain its leadership status throughout the forecast period. Development in denim fabric and availability of slim fit denim jeans in various patterns boost the demand for slim fit denim jeans. However, the skinny fit segment is projected to manifest the highest CAGR of 6.0% from 2021 to 2030. Skinny fit denim jeans are more popular in the women segment as they look fashionable and stylish.

The men segment to maintain its lead position during the forecast period

Based on end user, the men segment accounted for the largest share in 2020, contributing to nearly half of the global denim jeans market, and is projected to maintain its lead position during the forecast period. This is due to the fact that biggest celebrities, athletes, and other artists are paying attention toward fashion and collaborating with some of the world's biggest denim jeans brands, such as Wrangler, Calvin Klein, AG Adriano Goldschmied, Rag & Bone, and others. However, the women segment is expected to portray the largest CAGR of 5.0% from 2021 to 2030. Rise in spending capacity of working women supplement the demand for premium denim jeans among women.

North America to maintain its dominance by 2030

Based on region, North America held the highest market share in terms of revenue 2020, accounting for nearly two-fifths of the global denim jeans market. This is due to rise in popularity of colored denim jeans and launch of newer styles and premium price-based denim jeans. However, the Asia-Pacific region is expected to witness the fastest CAGR of 6.2% during the forecast period. Rise in number of working women, rapid urbanization, increase in westernization of lifestyles in emerging economies, and rise in fashion consciousness are the factors that propel the growth of the global denim jeans market in this region.

Moreover, the Asia-Pacific region is providing lucrative opportunities for the growth of the market. This is owing triose in disposable income in the emerging economies such as China & India, which has significantly increased the spending capacity of people on clothing for personal grooming, thereby boosting the growth of the global denim jeans market. Factors such as growing standard of living, introduction of denim jeans with antimicrobial properties, launch of eco-friendly denim jeans, surge in trend of wearing denim jeans in work stations, offices,& special occasions, and per capita consumption of the denim jeans, at the same time, are contributing to the growth of the market in more than one way.

Key Finding Of the Study

Relaxed fit segment accounted for $4,184.5 million, garnering 7.4% of the global market share.

On the basis of price range, the mass segment acquired $36,456.1 million, exhibiting 64.9% of the global market share.

Children segment was valued at $9,889.1 million, accounting for 17.6% of the market share.

the specialty stores segment acquired $7,219.2 million, exhibiting 12.8% of the global market share.

U.S. was the most prominent market in North America in 2020, and is projected to reach $19,400.9 million by 2030, growing at a CAGR of 2.3% during the forecast period.

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