Indian Lassi Market Business Opportunities 2022-2027: Growth Rate, Upcoming Demand, Top Brands and Forecast

The latest report by IMARC Group, titled "Lassi Market in India: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027", the Indian lassi market size reached INR 32.7 Billion in 2021. Looking forward, IMARC Group expects the Indian lassi market to reach INR 101 Billion by 2027, exhibiting a growth rate (CAGR) of 20.47% during 2022-2027.

Lassi, alternatively known as buttermilk, represents a sweet or savory beverage with a thick and creamy consistency that is derived from churning curd or yogurt. In terms of flavors, it is available in numerous product types, such as mango, strawberry, rose, pistachio, almond, etc. These lassi drinks are rich in lactic acid, vitamin D, protein, etc., and provide refreshment and hydration during the summer, boost energy levels, aid in fighting gastro-intestinal problems and build-up of bacteria, enhance bone health, help manage weight, improve skin health, etc. Consequently, they are extensively preferred by consumers in India.

We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.

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Lassi Market in India Trends:

The expanding food and beverage segment and the shifting preferences toward healthy drinks that help in reducing stomach troubles are primarily driving the lassi market in India. In addition to this, the introduction of several innovative packaging solutions, including single-serve and family packs in both polyethylene terephthalate (PET) bottles and Tetra Pak formats that ensure longer shelf-life and enhanced convenience, is acting as another significant growth-inducing factor. Apart from this, the elevating focus among the leading manufacturers on developing new products infused with fresh fruit chunks is also positively influencing the market across the country. Moreover, the escalating consumption of the drink to fight various summer heat-related issues, such as prickly heat, is further catalyzing the market growth. Besides this, the growing product availability through online retail channels and the rising investments undertaken by the key market players in promotional activities to expand their consumer base and improve profitability are expected to propel the lassi market in India over the forecasted period.

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Lassi Market in India 2022-2027 Analysis and Segmentation:

Competitive Landscape with Key Players:

• GCMMF
• Mother Dairy
• Punjab State Cooperative Milk Producers' Federation Limited
• Milan Dairy Foods Private Limited
• Rajasthan Cooperative Dairy Federation Limited

The report has examined the Indian Lassi Market in 15 major states:

• Maharashtra
• Uttar Pradesh
• Andhra Pradesh and Telangana
• Tamil Nadu
• Gujarat
• Rajasthan
• Karnataka
• Madhya Pradesh
• West Bengal
• Bihar
• Delhi
• Kerala
• Punjab
• Orissa
• Haryana

Key Highlights of the Report:

• Market Performance
• Market Outlook
• Porter's Five Forces Analysis
• Market Drivers and Success Factors
• SWOT Analysis
• Value Chain
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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