Pan Masala Market in India Overview, Trends, Opportunities, Growth and Forecast by 2023-2028

According to the latest report by IMARC Group, titled "Pan Masala Market in India: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028," the pan masala market in India size reached INR 43,410.2 Crore in 2022. Looking forward, IMARC Group expects the market to reach INR 53,672.3 Crore by 2028, exhibiting a growth rate (CAGR) of 3.4% during 2023-2028.

Year Considered to Estimate the Market Size:

Base Year of the Analysis: 2022
Historical Period: 2017-2022
Forecast Period: 2023-2028

Pan masala refers to a mixture of areca, cardamom, slaked lime, catechu, and other flavoring agents. It is consumed to extract the bad odor from the mouth and offer fresh breath. Presently, pan masala is widely available in several flavors catering to the tastes and preferences of consumers. Some common variants comprise ingredients, including sugar-coated fennel seeds, saffron, sweet-preserved rose petals, cardamom, silver-coated betel nuts, etc. In line with this, pan masala usually comes in attractive foil packets or sachets and tins that can be stored and carried conveniently. It aids in improving digestion after the consumption of spicy meals.

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Market Trends:

The increasing consumer awareness towards the harmful effects of tobacco products is primarily driving the India pan masala market. Furthermore, the introduction of flexible, convenient, and cost-efficient packaging solutions that are produced by using environment-friendly paper foil to keep the product sealed and ensure longer shelf life while retaining its aromatic fragrance is bolstering the market growth across the country. Apart from this, the widespread adoption of pan masala as a mouth freshener in both the urban and rural parts of India is acting as another significant growth-inducing factor. Moreover, the introduction of flavored or plain product variants by leading manufacturers to expand their consumer base is also stimulating the market growth. Besides this, they are investing in aggressive promotional activities and celebrity endorsements, which is propelling the demand for pan masala. Additionally, the expanding e-commerce industry is expected to fuel the India pan masala market in the coming years.

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Pan Masala Market in India 2023-2028 Competitive Analysis and Segmentation:

Breakup by Type:

Pan Masala with Tobacco
Plain
Flavored
Others

Breakup by Price:

Premium
Non-Premium

Breakup by Packaging:

Pouch
Cans
Others

Regional Insights:

Uttar Pradesh
Bihar
Maharashtra
Madhya Pradesh
Odisha
Jharkhand
Delhi
Others

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Key highlights of the report:

Market Performance (2017-2022)
Market Outlook (2023-2028)
Market Trends
Market Drivers and Success Factors
Impact of COVID-19
Value Chain Analysis
Comprehensive mapping of the competitive landscape

Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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