Press release
With 13.4% CAGR, Tag Management System Market Size Worth US$ 1,698.7 Million in 2027
Tag management system (TMS) refers to a technological solution used in digital marketing to manage segments of JavaScript code. It aids in eliminating duplicate tags, loading web pages faster, tracking pixels and analytics, and monitoring customer buying behavior. As a result, it is widely utilized by organizations across the globe to improve their website performance, reduce campaign time, and enhance data management and protection.
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Note: We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
Tag Management System Market Trends:
The market is primarily driven by the expanding application of TMS in the e-commerce industry. It enables marketing professionals to manage tags on websites and gain comprehensive insights into purchasing trends. Moreover, the introduction of innovative systems integrated with multi-account support, real-time web analytics, and cloud-based solutions are favoring the market growth. Other factors, including significant improvements in existing information technology (IT) infrastructure and the increasing adoption of TMS by small and medium-scale enterprises (SMEs), are creating a positive outlook for the market.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global tag management system market report, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on component, deployment model, organizational size and industry vertical.
Breakup by Component:
Tools
Service
Breakup by Deployment Model:
On-premises
Cloud-based
Breakup by Organizational Size:
Small and Medium-sized Enterprises
Large Enterprises
Breakup by Industry Vertical:
Healthcare
Retail and e-commerce
BFSI
IT and Telecommunication
Media and Entertainment
Manufacturing
Others
Market Breakup by Region:
North America (United States, Canada)
Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
Latin America (Brazil, Mexico, Others)
Middle East and Africa
Competitive Landscape with Key Player:
Adform, Adobe Inc.
Blue Triangle Technologies Inc.
Commanders Act
Ensighten Inc.
Google LLC (Alphabet Inc.)
International Business Machines Corporation
Observepoint Inc.
Oracle Corporation
Relay42
Segment.io Inc. (Twilio)
Tealium Inc.
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As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the industry behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.
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