Email Marketing Market - Industry Trends and Forecast to 2028

Email marketing market size is valued at USD 20.62 billion by 2028 is expected to grow at a compound annual growth rate of 15.20% in the forecast period of 2021 to 2028. Data Bridge Market Research report on email marketing provides analysis and insights regarding the various factors expected to be prevalent throughout the forecasted period while providing their impacts on the market's growth.

Email Marketing Market Analysis and Insights

Email marketing is process or an act of sending a commercial message to a group of persons via email. Also, each mail that is sent to either latent customer or existing user is measured as email marketing. In addition, email marketing is the business practice of sending countless kinds of content to a group of subscribers through mail.

The rapidly emerging trend such as mobile marketing due to smartphone proliferation has been directly influencing the growth of email marketing market over the forecast period of 2021 to 2028. Also the increasing adoption of smartphones is also flourishing the growth of the email marketing market. In addition, the improved internet penetration associated with increasing smartphone usage, along with the cheapening of tariff rates and rising acceptance of digital literacy and awareness are also positively impacting the growth of the market. Furthermore, the rapidly rising numbers of people using email for communication and various other works as well as the growing digitalization are also largely lifting the growth of the email marketing market.

However, the budget constraints as well as lack of awareness, mostly amongst small and medium-sized enterprises (SMEs) in developing economies are acting as the major limitations for the growth of email marketing in the forecast period of 2021 to 2028, whereas the high risk of hacking and spamming and some laws in some countries to govern email marketing practices have the potential to challenge the growth of the email marketing market.

Likewise, the increasing internet penetration even in the isolated or remote locations as well as launching of 5G network facility will further cater ample new opportunities that will lead to the growth of the email marketing market in the above mentioned forecasted period.

This email marketing market report provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on email marketing market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

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Global Email Marketing Market Scope and Market Size

Email marketing market is segmented on the basis of type, component software, deployment mode, organization size, and end user. The growth among segments helps you analyze niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.

The type segment of the email marketing market is segmented into traditional and automated.
On the basis of component software, the email marketing market is segmented into white label software, third-party standard, web-based application and services. Services have further been segmented into integration and installation and support and maintenance.
Based on deployment mode, the email marketing market is segmented into on-premises and cloud.
On the basis of organization size, the email marketing market is segmented into large enterprises, medium-sized enterprises and small enterprises.
Email marketing market is also segmented on the basis of end user into retail and consumer goods, travel and hospitality, food and beverages, education, transportation and logistics, media and entertainment, BFSI, IT and telecom and others.

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Email Marketing Market Country Level Analysis
Email marketing market is analyzed and market size, volume information is provided by country, type, component software, deployment mode, organization size, and end user as referenced above.

The countries covered in the email marketing market report are U.S., Canada and Mexico in North America, Brazil, Argentina and Rest of South America as part of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA)as a part of Middle East and Africa (MEA).

North America leads the email marketing market due to the increased penetration and technology maturity as well as the strong presence of large number of enterprises and a high degree of digitalization in the region. Asia-Pacific is expected to expand at a significant growth rate over the forecast period of 2021 to 2028 owing to presence of large number of internet users and high adoption of digital marketing solutions in the region.

The country section of the email marketing market report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

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