Africa Automotive Lubricants Market | Key players operating in the market include Royal Dutch Shell Plc., Exxon Mobil Corporation, Total S.A., BP Plc., Chevron Corporation

The report "Automotive Lubricants for Africa - Brand Awareness, Market Share, Sales Channel Analysis and Market Size & Forecast to 2020", The Africa automotive lubricants market is projected to be worth 763,781.6 kilo liters by 2020, registering a CAGR of 3.5% between 2015 and 2020.

View detailed Table of Content here - https://www.marketsandmarkets.com/Market-Reports/africa-automotive-lubricants-239124245.html

Browse 14 market data Tables and 63 Figures spread through 96 Pages and in-depth TOC on "Automotive Lubricants for Africa"

The automotive lubricants market in Africa is projected to grow at a significant rate primarily during the next five years. The growth of the automotive sector in African countries is fueling the demand for automotive lubricants in Africa. Another major factor contributing to the growth of the market is the rise in the purchasing power of the consumers, which is likely to act as a lucrative opportunity for the market players in the next five years.

Independent workshops is the most-preferred sales channel for the automotive lubricants market in Africa till 2020

The automotive lubricants market in Africa is segmented by sales channels, namely, OEM dealership, workshops, garages, and others (includes independent retailers). Independent workshops is the most preferred sales channel for lubricants refills in passenger vehicles and holds the major market share in the Africa automotive lubricants market. The high demand for independent workshops is primarily because of faster service delivery offered by workshops as compared to OEM dealerships. Moreover, independent workshops also provide lubricants refills at a much lower cost as compared to OEM dealership. On the other hand, others category includes independent retailers which sell lubricants of all brands. These shops include low cost and easily available lubricants which in turn attracts customers.

Hoardings & banners account for the maximum share in brand promotion channel for Africa automotive lubricants market

Hoardings & banners is the leading brand promotion channel in the Africa automotive lubricants market. This is due to the fact that it is the most convenient and effective medium to reach out to the end users. By far, it is one of the most important modes of channel to address the end users. TV commercial is the next preferred promotion channel with leading position in few countries. TV commercial plays a major role in creating awareness of new products for a company as it is the easiest, fastest, and cheapest medium to reach the masses. Other major brand promotion channels  adopted by major brands/companies include print media, digital media, and others.

For more Details Speak to Our Analyst @ https://www.marketsandmarkets.com/speaktoanalystNew.asp?id=239124245

Margin is the most important factor for the selection of lubricants brand

In African countries, margin is considered as the most vital factor for the selection of lubricants brand for workshops, garages, and retails. Along with margin, some other factors that are considered important for the selection of lubricants brand are price, brand awareness, and product quality. For instance, in case of OEM franchise, product range, quality, availability, and delivery time are the major parameters influencing the sale, when there are multiple products of different companies recommended by the OEM.

Request for customization of report @ https://www.marketsandmarkets.com/requestCustomizationNew.asp?id=239124245

Currently, the automotive lubricants market in Africa is dominated by various market players such as Royal Dutch Shell Plc. (Netherlands), Exxon Mobil Corporation (U.S.), Total S.A. (France), BP Plc. (U.K.), Chevron Corporation (U.S.), PetroChina Company Limited (China), Oil Libya (Kenya), Engen (South Africa), Valvoline (U.S.), KenolKobil (Kenya), Oryx Energies (Tanzania), Conoil Plc. (Nigeria), and Misr Petroleum Company (Egypt).

Contact:
Mr. Aashish Mehra
MarketsandMarkets™ INC.
630 Dundee Road
Suite 430
Northbrook, IL 60062
USA: 1-888-600-6441
Email: newsletter@marketsandmarkets.com
Press Release: https://www.marketsandmarkets.com/PressReleases/africa-automotive-lubricants.asp

About MarketsandMarkets™

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.

This release was published on openPR.