openPR Logo
Press release

Paint manufacturer returns to Automechanika; Cromax® – formerly DuPont Refinish – returns as new brand

02-14-2014 07:07 PM CET | Tourism, Cars, Traffic

Press release from: Messe Frankfurt Exhibition GmbH

After twelve years, a paint manufacturer from the field of automobile-repair paint is returning to Automechanika: Cromax®, which used to be one of many products made by DuPont Refinish, will make its trade-fair debut as a new brand in Frankfurt from 16 to 20 September. Cromax® belongs to the newly founded, independent company, Axalta Coating Systems. The company has over 140 years’ experience in the paint sector and supplies more than 120,000 customers in 130 countries.

Cromax Marketing Manager Hartmut Krause is a proponent of trade fairs as marketing tools: “We had no difficulty in choosing the fair as our marking tool, especially for the Cromax® launch. We believe in the international Automechanika brand. For us, it is an ideal opportunity to show existing and potential customers that, although the Cromax® brand is new, we remain the experts with regard to workshop productivity and are suppliers of more than just paint. Naturally, this will also be one of the key themes at our exhibition stand. Moreover, Cromax® will not only make a presentation in Frankfurt but also at Automechanika Dubai from 3 to 5 June.”

The Automechanika shows in Dubai and Frankfurt are on track for a full success. Both shows are 90 percent booked. Automechanika Dubai, being the largest international automotive aftermarket trade exhibition in the wider Middle East is heading towards another record breaking show. Recent market figures show that demand for automobiles and auto components continues to grow at an impressive rate across the region. The increasingly attractive automotive aftermarket in the region is drawing enormous interest from international manufacturers and suppliers who see it as an opportunity to increase market presence. Analysis from research firm Frost & Sullivan estimates that the replacement market for auto parts, tyres and batteries in the GCC is expected to double in size by 2017 beyond 2012 levels.

Automechanika Frankfurt undertakes an exciting topic in Hall 10 from 16 to 20 September 2014: Tomorrow`s Mobility. Automobile manufacturers, component contractors and suppliers of infrastructure solutions, training facilities and key communicators as well as official agencies will present solutions, products and concepts for sustainable mobility. Special pictographs will illustrate the various areas of application at a glance so visitors will be able to find their way around the product worlds quickly and easily, e.g., storage technologies, power supply and infrastructure, mobility concepts, motors / electronics / lightweight construction, basic and advanced training, repairs and servicing. In the outdoor area and visitors can test drive vehicles with alternative drives.

Background information on Messe Frankfurt

Messe Frankfurt is one of the world's leading trade show organisers with around 543* million euros in sales and 2,026* employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries and approx. 50 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events “made by Messe Frankfurt” take place at more than 30 locations around the globe. In 2013, Messe Frankfurt organised 114* trade fairs, of which more than half took place outside Germany.

Messe Frankfurt’s exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress Center. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.

For more information, please visit our website at: www.messefrankfurt.com

* preliminary numbers (2013)

Dr. Ann-Katrin Klusak
Messe Frankfurt Exhibition GmbH
Marketing Communications Automechanika
Ludwig-Erhard-Anlage 1
60327 Frankfurt am Main
Telefon + 49 69 75 75 56 21
Telefax + 49 69 75 75 63 37
ann-katrin.klusak@messefrankfurt.com
www.messefrankfurt.com
www.automechanika.com

Besuchen Sie uns auch auf / Visit us at:
Google +: www.gplus.to/automechanika
Facebook: www.facebook.com/automechanika
Twitter: www.twitter.com/automechanika_

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Paint manufacturer returns to Automechanika; Cromax® – formerly DuPont Refinish – returns as new brand here

News-ID: 281815 • Views: 3124

More Releases from Messe Frankfurt Exhibition GmbH

Light India 2014 showcases LED lighting innovations and new developments in LED …
Impressive demonstration of new technologies breaks visitor records of the debut edition Establishing itself as the driving force of innovations and opportunities in the lighting industry, the 2nd edition of India’s premier trade fair for the international lighting industry drew to a close with excellent results of new product launches, technology previews, knowledge exchange and intense networking among exhibitors and attendees. With an emphasis on green and energy efficient lighting technology, Light
Cleanzone exhibitors are already making plans to return
On 21 and 22 October 2014, Cleanzone – international trade fair and congress for cleanroom technology – will be taking place for the third time, further solidifying its status as a must-attend event for the in-ternational cleanroom industry. With its interdisciplinary and international approach, this young spe-cialist event has successfully forged links between highly specialised providers of cleanroom technology and the ever-expanding range of areas in which it is applied.
Call for papers for the Cleanzone Congress
Preparations are under way for the third international Cleanzone Congress: The just-opened call for papers is an invitation for industry experts to submit their propositions for presentations on the areas of focus of the 2014 congress. Contributions are being sought on the latest research findings, innovations, new methods and practical examples, as well as extraordinary projects, provocative theories and visions. This high-calibre knowledge platform will be taking place on 21
leanzone enters the 2014 event year with key changes
On 21 and 22 October 2014, Cleanzone – international trade fair and congress for cleanroom technology – will be taking place for the third time in Frankfurt am Main. Johannes Schmid-Wiedersheim, Director of New Events at Messe Frankfurt: “Cleanzone has established itself in the industry in just a short time. Together with the exhibitors and dedicated partners, we have succeeded in creating a vibrant and efficient platform where the latest

All 5 Releases


More Releases for Automechanika

ACMA Automechanika New Delhi debuts with grand success
The latest addition to the Automechanika brand, ACMA Automechanika New Delhi, proved to be a huge success for its debut show. The sold-out event, held from 7 – 10 February 2013 at Halls 8 – 11 of Pragati Maidan in the nation’s capital, featured 261 exhibiting companies (149 domestic, 112 international) and attracted 8,157 business visitors. Participating firms focused on showcasing their latest innovations to the India automotive aftermarket. Sectors
Online game: drive the ‘Automechanika Racer’ to Frankfurt
The Automechanika Team has come up with something special for the coming Automechanika in Frankfurt am Main from 11 to 16 September 2012 – the ‘Automechanika Racer’ – an online game that is also available free of charge as an app from the Apple Store. The idea is to drive a prototype car as quickly as possible to the Automechanika in Frankfurt. At the start, however, it immediately becomes apparent
Hh Sheikh Ahmed Confirms Patronage of Automechanika Middle East 2012
Renowned as the region’s largest and most comprehensive trade and networking exhibition for the automotive aftermarket, Automechanika Middle East is once again to be held under the patronage of HH Sheikh Ahmed bin Saeed Al Maktoum, Chairman of Dubai Airports, President of Dubai Department of Civil Aviation and Chairman and CEO of Emirates. Celebrating ten years in operation as the premier trade fair in its field, Automechanika Middle East continues to
Automechanika exhibitors offer congratulations on the 40th anniversary
Initial impulses for the 1st Automechanika in 1971 generated by the industry The first Automechanika opened its doors in Frankfurt am Main on 18 September 1971. At that time, nobody would have predicted that the trade fair would develop into the world’s leading business plat¬form for the supplier industry, the workshop sector and the trade. And it was the industry that generated the initial impulses for the new event. The trade
Praise Pours In As Automechanika Celebrates 40 Glorious Years
Middle East Edition Making Great Strides With Unprecedented Growth Industry leaders, prominent automotive aftermarket manufacturers and suppliers, trade associations and exhibitors have extended their congratulations to Messe Frankfurt GmbH, for the completion of 40 successful years of running internationally acclaimed trade fair Automechanika. What started off as a small show launched to meet the demand from trade associations in Frankfurt, Automechanika has now grown into the world’s leading business platform for
Automechanika Aftermarket Forum extremely popular with 500 registrations already …
A wide variety of subjects and top speakers First E-Mobility Day and Damage Repair Management Forum As in the past, this year’s Automechanika in Frankfurt from 14 to 19 September will be accompanied by the Automechanika Aftermarket Forum. Part of the renowned complementary programme of the fair, the Forum has already attracted considerable interest with, to date, registrations having been sent in by around 500 participants from all over the world.