Print Advertising Global Market Research Report 2022 Industry Trends, Share, Size, Growth | MullenLowe, McCann Worldgroup, Publicis Groupe, Dentsu, Havas

The global geophysical services market report by the business research company identifies the huge population that subscribes to newspapers and magazines drives the print advertising market. According to the American Press Institute survey, a majority of newspaper subscribers also pay for a print magazine, which is one of the most popular publication types with good scope for ads. According to the Audit Bureau of Circulations in November 2019, the Sun newspaper sold about 1.2 million copies in the UK. People of all ages read newspapers and magazines that are the mainstay of these print advertisements. However, the majority of the subscribers who pay for newspaper subscriptions are older adults and long-time readers. They find it easy to read newspapers as it provides them the leisure to read as per their timetable and also that they use significantly fewer digital applications and spend less time on gadgets. This factor contributes to the growth of the print advertising market.

The global print market is expected to decline from $31.84 billion in 2021 to $31.63 billion in 2022 at a compound annual growth rate (CAGR) of -0.7%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, affecting many markets across the globe. The print advertising market is expected to reach $28.40 billion in 2026 at a CAGR of -2.7%.

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The regions covered in the print advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

Major players in the print advertising market are Ogilvy & Mather, MullenLowe, McCann Worldgroup, Publicis Groupe, Dentsu, Havas, Grey global, Droga 5, BBDO, VMLY&R, WPP Group PLC, Omnicom Group, Interpublic Group of Companies and Hakuhodo.

The global print advertising market is segmented -
1) By Type: Newspaper Advertising, Magazine Advertising, Posters and Banners, Others
2) By Industry: Retail, Electronics and Telecommunications, Insurance and Finance, Automotive, Others
3) By Provider: Large Enterprise, Small and Medium Enterprise

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The Print Advertising Market Report Contents Include
1. Executive Summary
2. Print Advertising Market Characteristics
3. Print Advertising Market Trends And Strategies
4. Print Advertising Market - Macro Economic Scenario
5. Print Advertising Market Size And Growth
.....
26. Africa Print Advertising Market
27. Print Advertising Market Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions In The Print Advertising Market
29. Print Advertising Market Future Outlook and Potential Analysis
30. Appendix

This report covers the trends and market dynamics of the print advertising market in major countries - Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and USA. The report also includes consumer surveys and various future opportunities for the market.

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