Automation Testing Market is expected to reach USD 49.9 billion by 2026

Automation testing Market by Component (Testing Types [Static Testing and Dynamic Testing] and Services), Endpoint Interface (Mobile, Web, Desktop, and Embedded Software), Organization Size, Vertical, and Region - Global Forecast to 2026

The global automation testing market is expected to grow from USD 20.7 billion in 2021 to USD 49.9 billion by 2026 at a Compound Annual Growth Rate (CAGR) of 19.2% during the forecast period.

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Advisory and Consulting services segment to have the second largest market share during the forecast period

Advisory and Consulting services are provided to support the mission and overcome weaknesses of an organization in specific areas like legal, business, and finance. Advisory services are the key to helping achieve business success. Advisory and consulting services are mainly offered to help clients achieve their vision and create strategies accordingly. The main aim of these services is to help organizations go through a digital transformation where testing of various aspects of the business is required. There is an increasing demand for high-quality products, and enterprises need to focus more on their software and applications' quality assurance. Testing and quality assurance functions must operate at peak efficiency to meet market demand for products. These services' main functionalities concerning automation testing are assessment of current testing processes, audit test artifacts, consolidation of test capabilities, assets, operations, tools, infrastructure, test management, reporting, implementation plan, and gap analysis.

The web Endpoint Interface segment is expected to have the second-largest market share during the forecast period

Enterprises and companies depend on web applications for their endpoint devices, mobile and tablets. On the other hand, companies are also finding more ways to make their websites user-friendly for the feasibility and satisfaction of the customer, which results in increasing dependency on web applications. With growing and changing circumstances in the market, the customer's assumptions or expectations keep changing, which increases the need to upgrade web applications frequently. The automation regression suite significantly reduces reliance on time-consuming processes and the cost of employing expensive system tests. This helps companies achieve quality results with reduced time and cost. Automation testing mitigates the bulk of tedious and monotonous manual work and allows companies to be competitive. Moreover, automation testing does not eliminate manual testing, but it involves manual testing tasks, which results in the accuracy and efficiency of web-based applications. Thus, these types of tests are prioritized over manual testing.

North America region to record the highest market share in the automation testing market

North America has witnessed significant growth in the automation testing market, leading the market in market share. North America has seen an increase in the number of IoT devices and apps in the region, with companies and developers focusing on performance testing. It is regarded as the most advanced region regarding information technology, security adoption, and infrastructure. The continuous need for digital transformation across verticals and the growing integration of different technologies, such as AI, ML, IoT, and analytics, have impacted the region and increased the demand for automation. Organizations have increased demand for cloud-based applications, technologies, and platforms. The increased demand for remote work has further increased the demand in the region. In June 2020, Keysight Technologies Inc acquired Eggplant, a platform for testing software automation that uses AI and analytics to automate test creation and execution. The rising penetration of IoT technology in the region will further amplify home automation devices which are expected to make North America the most lucrative market.

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Top key Players

Key and innovative vendors in the automation testing market are AFour Technologies (US), Applitools (US), Astegic (US), Broadcom (US), Capgemini (France), Cigniti Technologies (India), Codoid (India), Cygnet Infotech (India), froglogic (Germany), IBM (US), Infostrecth (US), Invensis (India), Keysight Technologies (US), Micro Focus (UK), Microsoft (US), Mobisoft Infotech (US), Parasoft (US), ProdPerfect (US), QA Mentor (US), QA Source (US), QualityKiosk Technologies (India), Ranorex (Austria), Sauce Labs (US), Smartbear Software (US), Testim.io (US), Thinksys (US), Tricentis (US), Worksoft (US).

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