Saudi Arabia Infant Formula Market is Expected to Grow at a faster CAGR during the period 2020-2027 | Size & Forecast Report

The Saudi Arabia Infant Formula Market is estimated to grow at a robust CAGR over the forecast period (2020-2027).

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The factors driving growth of the Saudi Arabia Infant Formula Market includes increase in woman's participation in workforce, growing demand for plant-based or organic infant food products, rising focus of parents on providing healthy and nutritious diet to their child and improvements in the living standards. For instance, participation of woman aged 18 and above in the workforce across Saudi Arabia has increased from 20% in late 2018 to 33% in 2020, which will accelerate the Saudi Arabia Infant Formula Market size in the approaching years. Moreover, growing adoption of advanced technologies by manufacturers, increasing availability of baby formula at online stores, rising popularity of milk-based infant formula and halal baby foods, celebrity endorsements and rapid urbanization, are some of the additional factors supplementing the market growth. In addition, the increasing investments by major corporations on research and development, strategic partnerships, and collaborations between key industry players, rise in the launch of new products and growing disposable incomes, are further contributing towards the market growth.

However, growth of the Saudi Arabia Infant Formula Market is hindered due to Government policies promoting breastfeeding.

Based on Product Type, the Infant Milk Formula segment is predicted to capture the largest market share during the forecast period

Rising awareness about the benefits offered by infant milk products, increasing middle class population, rapid urbanization and growing per capita incomes, are some of the factors responsible for the segment's growth. 

Based on Form, the Powder segment is projected to expand at a remarkable CAGR over the forecast period

Nutritious ingredients such as proteins, carbohydrates and prebiotics used in powdered form in infant products, is pushing growth of the segment. 

Based on Distribution Channel, the Supermarkets segment is anticipated to hold the highest market share during the forecast period

As per the Saudi Arabia Infant Formula Market Research, supermarkets offer wide range of infant formula products at attractive discounts, offers different payment options to consumers, and provides free home delivery options on certain purchases, are some of the factors propelling the segment's growth.

On the other hand, the Online segment is anticipated to expand at a significant CAGR over the forecast period attributed to increasing penetration of smartphones, improvement in internet connectivity and rapid urbanization.

Market Segmentation

Segmentation by Product Type

Infant Milk Formula
Follow Up Milk Formula
Growing Up Milk Formula
Speciality Baby Milk Formula

Segmentation by Form

Powder
Liquid

Segmentation by Distribution Channel

Online Stores
Supermarkets
Specialized Stores
Others

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