Press release
One in 10 Coloradans Choose Colorado HealthOP on State’s Health Insurance Marketplace
Member-Driven Health Insurance Reports Significant Gain Among State’s Newly InsuredDenver, CO, January 25, 2013 — Colorado’s first statewide cooperative health insurance carrier, Colorado HealthOP, has made significant progress in the Colorado health insurance marketplace. The CO-OP announced today that it holds 10 percent market share among Coloradans who enrolled in health insurance on Connect for Health Colorado.
New Colorado HealthOP members point to the insurer’s member-driven philosophy and its focus on preventive care as reasons they chose the CO-OP when shopping on the exchange.
Brian Novak of Denver, a newly enrolled Colorado HealthOP member, hasn’t always had a positive outlook on health insurance. Novak is a type 1 diabetic and cancer survivor. He is also very active and health-conscious, but his pre-existing conditions have made it difficult for him to get quality health insurance coverage in the past. Colorado HealthOP’s non-exclusive policies mean that his medical history is no longer a roadblock to improved preventive coverage.
“When I started researching (on the exchange) I couldn’t find anything that worked for me,” said Novak, the 41-year-old self-employed outdoor adventure enthusiast. “I found Colorado HealthOP. I was intrigued by the idea of a non-profit health insurance company. It resonated with me because they are proactive about keeping members costs down and member health a priority. This was a very different approach to healthcare than I had experienced with other insurance companies. It made sense.”
Colorado HealthOP credits its market momentum to its cooperative business model and value-based benefits. These philosophies and practices allow the organization to provide sustainable healthcare options to Colorado consumers.
These philosophies have clearly resonated with Coloradans. In some areas of the state, the CO-OP’s market share exceeds 25 percent. This is no small feat for a company that began operating just over a year ago.
“We are very encouraged by our enrollment numbers,” said Julia Hutchins, chief executive officer of Colorado HealthOP. “They really affirm that our member-driven, cooperative business model is not only attractive but necessary to Colorado consumers.”
Colorado HealthOP’s current enrollment numbers meet the CO-OP’s membership projections and put the insurer on track to meet its first-year enrollment goals.
The CO-OP has seen the following enrollment trends:
Colorado HealthOP holds especially strong market share among marketplace shoppers in the following areas of the state:
Boulder County 27.0%
Summit County 22.0%
Park County 21.7%
Denver County 11.8%
On average, more than 60 people per day have signed up for Colorado HealthOP policies.
The average age of Colorado HealthOP enrollees is two years younger than all Coloradans who have enrolled on the state marketplace.
Coloradans can enroll in Colorado HealthOP plans on the state’s online health insurance marketplace, Connect for Health Colorado, through March 31, 2014.
About Colorado HealthOP:
Colorado HealthOP offers a new alternative to traditional health insurance in Colorado. A nonprofit health insurance cooperative, Colorado HealthOP and its members are committed to providing affordable, quality coverage to individuals and employers interested in making a difference in their own health, their employees’ health and the health of their community. Colorado HealthOP aims to improve health outcomes by putting the responsibility for consumers’ care back into the hands of the cooperative’s members and providers. A private market solution tailored for individuals and employers, Colorado HealthOP will begin open enrollment in October 2013 via Connect for Health Colorado, Colorado’s health insurance marketplace, and through independent brokers and agents. Coverage will begin January 1, 2014. For more information about Colorado HealthOP, please visit www.COHealthOP.org or call 720.627.8900.
Contact:
Anna Beaty
CSG PR
3225 East 2nd Avenue
Denver, CO 80206
303-433-7020
abeaty@COHealthOP.org
http://www.csg-pr.com
This release was published on openPR.
Permanent link to this press release:
Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release One in 10 Coloradans Choose Colorado HealthOP on State’s Health Insurance Marketplace here
News-ID: 280565 • Views: …
More Releases from CSG PR

Consumers Invited to Take Control of Health Insurance Company
Colorado’s Health Insurance CO-OP Opens Board of Directors Applications
Denver, CO, May 20, 2014 — Colorado HealthOP, Colorado’s first statewide health insurance CO-OP, has initiated a significant shift in how insurance companies are run, introducing greater member control into an industry that historically has had very little. The CO-OP announced today it is now seeking applications for its board of directors, inviting nearly 14,000 of its new Colorado members to run…

Ecotech Institute’s Clean Jobs Index Shows a 19 Percent Increase in Clean Jobs …
National study shows more than 3.5 million clean jobs available in 2013, with a 57 percent increase in solar jobs
Denver, CO, March 07, 2014 - Ecotech Institute’s Clean Jobs Index, a tool to compare states’ use and development of clean and sustainable energy, found more than 3.5 million job postings in the clean energy sector last year. This is a 19 percent increase from 2012. The Clean Jobs Index classifies…

Ecotech Institute to Host Webinar, “Launching a Career in Engineering Technolo …
Thirty-minute webinar will discuss career training and employment opportunities in engineering technology
Denver, CO, March 04, 2014 - On Tuesday, March 4, Ecotech Institute will hold a free 30-minute afternoon webinar, “Launching a Career in Engineering Technology,” that takes a look at how to have a successful career in engineering technology. The session is part of an exclusive webinar series offered by Ecotech Institute, the first and only college entirely…
More Releases for Colorado
Wolf Ranch Redefines Colorado Living with Award-Winning Master-Planned Community …
Colorado Springs, CO - [July 29, 2025] - Wolf Ranch, one of Colorado Springs' most celebrated master-planned communities, is proud to welcome new homebuyers to a vibrant and growing neighborhood where lifestyle, location, and livability converge. Located in northeast Colorado Springs, Wolf Ranch offers residents stunning mountain views, award-winning schools, family-friendly amenities, and homes by some of the region's top builders.
As Colorado continues to attract individuals and families seeking a…
Colorado Mountain Auto Glass: Premier Auto Glass Repair and Replacement Services …
Colorado Mountain Auto Glass, led by Pablo Garcia, provides top-tier auto glass services in Colorado.
Colorado, USA - May 20, 2024 - Colorado Mountain Auto Glass, a leading provider of auto glass repair and replacement services, is proud to announce its continued commitment to offering top-quality solutions for all vehicle glass needs. With a focus on exceptional customer service and superior workmanship, Colorado Mountain Auto Glass has become the go-to choice…
Colorado-Based Berens Law LLC Investigates Carefree of Colorado for Data Breach
DENVER, February 24, 2023 - Colorado-based consumer-rights law firm, Berens Law LLC, is investigating Carefree of Colorado regarding its recent data breach. Carefree of Colorado, a designer and manufacturer of RV awnings, is headquartered in Broomfield, Colorado.
What Happened?:
According to Carefree of Colorado, in April 2022, it experienced a ransomware attack whereby a hacker may have acquired some unidentified "personal information" of individuals stored on the company's computer systems. …
Mr. Electric of Colorado Springs
Mr. Electric of Colorado Springs is here to help if you need a licensed electrician in Colorado Springs and nearby areas like Palmer Lake and Monument.
Our electrical repairs and services include electrical installation service, lighting services and electrical inspection.
Call 719-401-6131!
Mr. Electric of Colorado Springs
Address: 905 Garden of the Gods Rd Unit A, Colorado Springs, CO 80907, United States
If you're looking for an electrician in Colorado Springs to help with…
Colorado Criminal Records Check
Tips On How To Research Colorado Criminal Records
With the improvement in technological innovation, it's easier than ever to uncover information concerning a person. This is also true when looking for their Colorado criminal records, which may give you an advantage when making important choices.
Most think that getting a criminal background check on someone will be straightforward, but you might consider the following ahead of conducting one. One thing to consider…
Colorado Law Firm With Colorado Traffic Lawyers Offers Best Possible Resolution …
Colorado Springs, USA, June 06, 2010: One of the most acknowledged Colorado Springs Attorney firm, McDowell Laybourne & Rodemer, LLC has announced that they offer best possible resolution for traffic violation cases. The company’s Colorado Traffic Lawyers are experienced enough to obtain reduced points, a plea to a lesser charge, or even a deferred plea and sentence that results in no points against the license of their customers. In…