BRINGING SURAT’S ART SCENE ALIVE - VR SURAT CALLS FOR ENTRIES FOR DUMAS ART PROJECT 2014

January 2014: VR Surat, the first retail lifestyle destination developed by Virtuous Retail, is inviting art lovers and enthusiasts to submit entries for the Dumas Art Project that offers a worthy platform where fledgling artists can showcase their work alongside some of art world’s biggest names such as Paresh Maity and Arzan Khambatta.
Surat is fast becoming an art hub and meeting ground for artists, and by offering their space to promote timeless works VR Surat is making a significant contribution to bringing the city’s art scene alive. They have already garnered significant media and public attention by their curated display of art installations in the extraordinary 600,000 SF Flagship Center.
Commenting on this one-of-a-kind initiative, Sumi Gupta, Director, Virtuous Retail says, “If art is what you eat, drink and breathe then now is the time to showcase it to the world. We are extremely delighted to be able to provide such a huge platform to the city’s budding talents to display their works of art. We are hoping that our space will help change opinions, make up minds and leave lasting impressions.”
The last date to submit the application is 31st January 2014.
Log onto http://www.virtuousretail.com/vrsurat/dumasartproject/ for more details.
About VR Surat
VR Surat is the first retail lifestyle destination developed by Virtuous Retail as an experiential shopping centre that has become a social hub, a tourist and a cultural destination while curating an exciting mix of retail, art, entertainment and community initiatives. Located on Dumas road, packed with unique outdoor and indoor experiences, VR Surat is home to over 100 brands, introducing world-class stores such as Shoppers Stop, Zara, Westside, Marks & Spencer, MAC thus enhancing the city's retail offering. Combining state-of-the art experiences with local cultural tastes, VR Surat is a flagship amongst a series of retail developments by Virtuous Retail, launching in India's top 9 urban markets including Bengaluru, Mumbai, Pune and Kolkata. List of brands that have debuted in Gujarat courtesy Virtuous Retail: Zara, Marks & Spencer, Gourmet West, Freecultr, Faces, Omega, Louis Philippe, Laven, SVM Blowing & Gaming, Voi Jeans, Kraus Jeans, Kailash Parbat, The Fruit Tree, Noodle Town and Panchavati Gaurav. Brands Debuting in Surat: Inox, MAC, Shoppers Stop, Tommy Hilfiger, CAT, Swarovski, Ethos, Parcos, Hidesign, Nautica, Zodiac, Being Human, Forest Essentials, Izod,Colorbar, Deal Jeans, Sunglass Hut, Sisley, Foresight Optical, Bagzone, Clinique, Clarks, U.S. Polo, Helios, Arrow, Gant, Midday Munchies, Flying Machine, O2 Spa, Kedyo, 22nd Parallel, Cex, Calvin Klein Jeans, Monte Carlo, Mothercare, Dosa Plaza and Ayesha. Brand Extensions: Westside, United Colors of Benetton, Levi's, Only, Vero Moda, Bata, Adidas, Jack n Jones, Van Heusen, Woodland, Spykar, Wrangler, Mufti, Pepe Jeans, Lee, Allen Solly, Puma, 109 F, AND, Fab India, NOSH, Global Desi, Jade Blue, Sub Station, Jashn, GininJony, Biba, Café Dezire, McDonald's, The Chocolate Room, Coffee Culture, Crossword, Subway,Keeda,Delsey and Mexican Rodeo.
For more information, please visit www.vrsurat.com or www.facebook.com/vrsurat.

Press Contacts
Adfactors PR – Aryan Rana Mob: 09930372436, 09820531932 Emailvr@adfactorspr.com

About Virtuous Retail
Established in 2007, Virtuous Retail (VR) is an institutionally owned developer-operator of community oriented premium lifestyle shopping centres in India's top cities. Virtuous Retail's pan-India portfolio includes prime city centre locations in Bengaluru, Chennai, Mumbai, Pune, Surat and Kolkata, making it the leading platform of quality real estate retail in one of the world's most attractive consumer markets for organized retail. Virtuous Retail combines global expertise and local knowledge to create high performance retail environments with strong urban connections. The company's long term vision is to create new social hubs for the urban Indian consumer. It does this through "Connecting Communities™" - a platform for cultural festivals, public-private partnerships and cross border collaborations that encourage civic pride, strengthen the local economy and enhance the city's brand image. Virtuous Retail is sponsored by The Xander Group Inc., a leading emerging markets investment firm, which has committed US$ 600 MM in equity to the platform.

Press Contacts
Adfactors PR – Aryan Rana Mob: 09930372436, 09820531932 Emailvr@adfactorspr.com

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