Electric Toothbrush Market Expected to Generate a Revenue of USD 5.17 Billion and Rise at a CAGR of 5.4% during the Analysis from 2022 to 2028

Market Overview:
The Global Electric Toothbrush Market was estimated at USD 3.58 billion in 2021 and is anticipated to reach USD 5.17 billion by 2028, growing at a CAGR of 5.4% over the analysis period.

An electric or power toothbrush is a device that uses quick and automatic bristle motions to clean the teeth, tongue, and gums. By using rotations and side-to-side head movements, it effectively removes plaque and reduces the effects of gingivitis. The electric toothbrush's timers, computerized reminders, numerous brush head attachments, and pressure sensors prevent the user from brushing too vigorously and damaging the gums and tooth enamel. It also offers a variety of brushing options, such as standard brushing, gum care, thorough cleaning, tongue cleaning, whitening, and reducing tooth sensitivity.

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Market Dynamics:

Driver:
One of the most common noncommunicable diseases, tooth decay, is one of the oral disorders that affects nearly half of the world's population. More than 480 million children have primary tooth decay, while nearly 2.4 billion people have permanent tooth decay. The importance of maintaining good oral health is expected to grow due to the high prevalence of oral disorders, which will increase product demand. The increased consumption of alcohol, tobacco, sweets, and other harmful goods as a result of rising urbanization and lifestyle changes has harmed oral hygiene and habits. This will almost certainly increase demand for efficient toothbrushes.

Opportunities:
Electric toothbrush manufacturers worldwide have a great opportunity in the children's market. Because children tend to ignore oral health, which can lead to early dental problems, electric toothbrushes provide an alternative to traditional brushing, and brushing can be enjoyable for children, which is a major factor in growing demand. Kids can select from a variety of electric toothbrushes. They can select one with their favorite video game or cartoon character. Many of these electric toothbrushes are designed with an eye-catching color scheme. Some of these brushes have flashing lights and play catchy tunes.
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Segmentation Analysis of Electric Toothbrush Market

By Type, the Rotational segment is likely to dominate the Electric Toothbrush Market. Several advantages of a Rotational electric toothbrush include plaque clearance and a decrease in gingivitis as compared to sonic toothbrushes.

By Distribution Channel, the Supermarket segment is expected to hold a dominant position during the forecasted period. This is mainly because inexpensive and midrange electric toothbrushes and their replacement heads are readily available at supermarkets and hypermarkets.

By End Users, the Adult segment dominates the Electric Toothbrush Market. Adults' widespread bad eating habits, together with their extensive use of alcohol and tobacco, are hurting their oral health.

By Type
• Rotational
• Vibrational
By Distribution Channel
• Supermarket
• Pharmacy
• Online Channels
By End User
• Adults
• Children

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Regional Analysis Of Electric Toothbrush Market
North America dominates the Electric Toothbrush Market. North American market matured due to the availability of high-tech electric toothbrushes and encouraging government programs focusing on oral hygiene. Additionally, having qualified dentists and dental hygienists on staff boost product demand. Nearly 150,000 dental hygienists are registered in the United States, according to the American Dental Hygienists' Association. By offering a suitable dental plan and cleanliness procedures, these dental hygienists promote good oral hygiene, further boosting the demand for the product. It is predicted that the increased personal consumption spending in this region would have a substantial impact on driving up sales of the goods.

By Region
• North America (U.S., Canada, Mexico)
• Europe (Germany, U.K., France, Italy, Russia, Spain, Rest of Europe)
• Asia-Pacific (China, India, Japan, Southeast Asia, Rest of APAC)
• Middle East & Africa (GCC Countries, South Africa, Rest of MEA)
• South America (Brazil, Argentina, Rest of South America)

Top Key Players Covered In Electric Toothbrush Market
• Colgate-Palmolive Company
• The Procter & Gamble Company
• Koninklijke Philips N.V
• Xiaomi
• Ionsei USA
• Panasonic Corporation
• Water Pik, Inc
• DenMat Holdings, LLC
• Shenzhen Risun Technology Co. Ltd.

Key Industry Development In The Electric Toothbrush Market

In March 2021, Colgate-Palmolive partnered with Philips to expand in Latin America with the agenda to bring the oral care benefits of electric toothbrushes to people in the region. Only specific Latin American nations are involved in the focused area of operation. In other markets, Colgate and Philips will continue to sell their dental care products independently.

In May 2020, the unveiling of the new Philips Sonicare line of electric toothbrush series, which uses cutting-edge sonic technology to target the APAC market, was announced by Royal Philips, a global leader in health technology.

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Table Of Content
Chapter 1: Introduction
 1.1 Research Objectives
 1.2 Research Methodology
 1.3 Research Process
 1.4 Scope and Coverage
  1.4.1 Market Definition
  1.4.2 Key Questions Answered
 1.5 Market Segmentation

Chapter 2:Executive Summary

Chapter 3:Growth Opportunities By Segment
 3.1 By Type
 3.2 By Distribution Channel
 3.3 By End User

Chapter 4: Market Landscape
 4.1 Porter's Five Forces Analysis
  4.1.1 Bargaining Power of Supplier
  4.1.2 Threat of New Entrants
  4.1.3 Threat of Substitutes
  4.1.4 Competitive Rivalry
  4.1.5 Bargaining Power Among Buyers
 4.2 Industry Value Chain Analysis
 4.3 Market Dynamics
  4.3.1 Drivers
  4.3.2 Restraints
  4.3.3 Opportunities
  4.5.4 Challenges
 4.4 Pestle Analysis
 4.5 Technological Roadmap
 4.6 Regulatory Landscape
 4.7 SWOT Analysis
 4.8 Price Trend Analysis
 4.9 Patent Analysis
 4.10 Analysis of the Impact of Covid-19
  4.10.1 Impact on the Overall Market
  4.10.2 Impact on the Supply Chain
  4.10.3 Impact on the Key Manufacturers
  4.10.4 Impact on the Pricing

Chapter 5: Electric Toothbrush Market by Type
 5.1 Electric Toothbrush Market Overview Snapshot and Growth Engine
 5.2 Electric Toothbrush Market Overview
 5.3 Rotational
  5.3.1 Introduction and Market Overview
  5.3.2 Historic and Forecasted Market Size (2016-2028F)
  5.3.3 Key Market Trends, Growth Factors and Opportunities
  5.3.4 Rotational: Grographic Segmentation
 5.4 Vibrational
  5.4.1 Introduction and Market Overview
  5.4.2 Historic and Forecasted Market Size (2016-2028F)
  5.4.3 Key Market Trends, Growth Factors and Opportunities
  5.4.4 Vibrational: Grographic Segmentation

Chapter 6: Electric Toothbrush Market by Distribution Channel
To Be Continue…

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