Paper Coating Market Outlook with Leading Manufacturers PPG Industries Inc, Akzo Nobel Inc., Sherwin-Williams Co., RPM International Inc.

Increasing shelf life of the product and increasing barrier properties in the packaging industry has always been a tough job for all the manufacturers across the globe. A series of technical innovations have made a major contribution to this by refining the process effectiveness for paper coating market. Coated paper has not only built durability but also brought viable innovation in the market.

In general, 30% of the paper packaging has some kind of coating embedded over it which is treated with various components to increase tensile strength, stability, and durability of the paper. Rising per capita consumption of paper packaging and shift towards paper based packaging formats is grasping attention of most of the packaging companies in the industry today, giving rise to paper coating and paper coated products today.

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Paper Coating Market: Dynamics

Features of coated paper products such as moisture proofing, mechanical flexibility and thermal stability are essential for the food packaging as well as decoration and lamination. This has fuelled the demand for paper coatings in the packaging industry, and hence the market is projected to have a positive outlook for the next five years. Recyclability, biodegradability and environment-friendly attributes of coated paper makes it a popular choice for packaging for industrial goods, medical products, and several other consumer goods.

Solid value necessities for newspapers, magazines, brochures, business cards, and other products for advertisement purpose such as pamphlets and banners are also believed to influence paper coating market products' growth confidently.

Rise in e-commerce and escalation in usage of sustainable packaging material are anticipated to be key drivers for the growth of paper coating market. Increase in demand of flexible paper and onset of new printing technologies is also expected to be beneficial for the paper coating market. Although, energy intensive manufacturing and coating process in the factory might act as restrains for the paper coating market. Also, paper coating manufacturers need to comply with FDA norms to cater to food packaging applications, this might restrict the entry of small-scale manufacturers to some extent.

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Paper Coating Market: Regional Outlook

Representing the developed world, the United States is projected to maintain a growth momentum in the paper coating market. Europe accounts for a major share in the global paper coating market and is estimated to maintain its dominance attributing to technological advancements & high demand for packaging paper in Germany, UK, and Italy.

As the world's second largest economy and the new game changer in global paper coating market, China exhibits the potential to grow aggressively over the next couple of years being the largest paper producer in the world. Several macroeconomic factors and internal market forces in paper industry will shape growth and development of demand patterns of paper coating in emerging countries of Asia-Pacific, Latin America and the Middle East.

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Paper Coating Market: Key Players

Some of the key players operating in the global paper coating market are PPG Industries Inc, Akzo Nobel Inc., Sherwin-Williams Co., RPM International Inc., Teknos Barrier Coating Solutions, Thermax Ltd, Mitsui Chemicals Inc., BASF SE, Eastman Chemical Company, DuPont de Nemours, Inc., Sierra Coating Technologies LLC, LyondellBasell Industries N.V., Clariant AG, and Huntsman Corporation.

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides an in-depth analysis of parent market trends, macroeconomic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on cement packaging market segments and geographies.

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